Liquid Barcodes

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2022: An Outstanding Year for Liquid Barcodes and Our Customers

Carolyn Schnare Chief Content Officer, Liquid Barcodes

12/13/2022

In 2022, Liquid Barcodes witnessed a year of unprecedented growth with customers, products and team members.

Every great business has an inspiring founding story and Liquid Barcodes’ 10-year journey is inspiring the future of loyalty. Beginning as a startup in Norway, the company opened its second office in the United States in early 2022 and with it, added several new employees. Meanwhile, the company headquarters in Malaga, Spain, grew exponentially to include developers, a Chief Technology Officer, and more.

 

A Growing Customer Base and a Bright Future

Mats Danielsen, Liquid Barcodes CEO, detailed the company’s growth and future while at the NACS Show in Las Vegas which can be seen in this compelling short video. Mats detailed how the small founding team began Liquid Barcodes working with the Reitan Convenience Group’s 7-Eleven loyalty programs in Norway, then Sweden and Denmark, growing to encompass all of Scandinavia and eventually much of Europe. Since then, Liquid Barcodes has partnered with retailers in Asia, the U.S., and Canada.

For the first time in history, Liquid Barcodes exhibited at the NACS Show, the industry’s largest trade show, being featured in the New Exhibitor Area and meeting with thousands of retailers and suppliers anxious to hear about the newest innovations in the loyalty industry. Liquid Barcodes was also present in the Verifone Partner Central in the Verifone booth.

 

Mats Danielsen, Jose Santiago, Alex Dean and Saurabh Swarup

 

A Game-Changing New Product is Launched in 2022

In October 2022, Liquid Barcodes launched C-StorePay, a revolutionary product that makes paying for fuel, in-store merchandise, and subscription programs easy and frictionless for customers while lowering credit card fees for retailers. C-StorePay is an easy-to-use payment method that guarantees customers the ultimate simplicity and convenience the next time they pay at the pump, a car wash, or in-store using your loyalty mobile app.

When credit card processing fees are at an all-time high for convenience retailers in the U.S. C-StorePay piqued the interest of hundreds of retailers at the 2022 NACS Show, resulting in record foot traffic to the Liquid Barcodes Booth.

In December, Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand powered by C-StorePay which allows consumers to conveniently pay for fuel using the app. Customers simply drive in, swipe, choose the fuel pump number, link their bank account which activates the pump, and fuel up and go.

Sunshine has opted to accept only ACH transactions on the app to quickly authenticate bank account information in just five simple steps that take less than a minute to complete and authenticate. Other apps in the convenience and fuel retailing industry require upwards of thirteen steps, collecting many points of personal data, and a 2-day waiting period for bank authorization.  

Customers such as Maxol in Ireland and Sunshine Gasoline in the United States have realized massive savings and received massive customer satisfaction ratings for the product’s ease of use and convenience.

Impressed with the most convenient fuel payment app in the industry, Verifone awarded Liquid Barcodes with a coveted certification, allowing all Verifone POS customers to easily integrate C-StorePay into their existing infrastructure. 

 

Fuel App Payment

 

Global Growth and Talent Acquisition in 2022

In February of 2022, Liquid Barcodes proudly announced a major expansion in the United States, adding Carolyn Schnare as Chief Content Officer. Mats Danielsen, CEO of Liquid Barcodes comments, “we have been building the foundation for growth in the North American market during the past three years with marketing efforts, thought leadership campaigns, and the onboarding of Carolyn Schnare, formerly with NACS, as our chief content officer. We are also pleased to have seasoned convenience store executives, Bob Stein, Dan Munford, Christian Warning and Quinn Ricker, as investors and advisors for our expansion plans,” adds Danielsen.

Meanwhile, the headquarter office in Malaga, Spain added several new talented individuals and expanded its footprint recently. Alex Haywood joined the HQ staff as Chief Technology Officer, bringing his vast technology knowledge along. Alex has been invited to speak at high-profile events about his journey and subject matter expertise and continues to maximize technology efficiencies at our organization. Additionally, Jose Santiago was promoted to Head of Customer Success and enjoyed meeting customers at his first NACS Show this past October.

Interested in a career at Liquid Barcodes in a location that has been rated one of the best in the world? Visit the careers page of LiquidBarcodes.com.

 

2022 office workers

Subscription Programs Have Quickly Become a Must-Have for Convenience Retailers in 2022

Liquid Barcodes has been proud to share the successful adoption of subscription programs for retailers around the world.

In the United States, California retailer, United Pacific, realized great success with the launch of their car wash subscription program. Additionally, Circle K continued its success in Canada with a U.S.-wide launch of its app-based car wash subscription program with the addition of beacons to make the customer visit even more seamless. Warrenton Oil Company recently announced a car wash subscription project with Liquid Barcodes and looks forward to the Q1 2023 launch.

Liquid Barcodes welcomed several new loyalty customers in 2022 as well, including avec in Switzerland and Wenzel’s in the U.K. Additionally, long-time customer, Reitan Retail’s R-Kiosk invested in the proprietary Liquid Barcodes machine learning tool for better customer marketing.

 

Mobile app

2023 is Expected to Be Even Bigger

Best wishes to all for a prosperous 2023 and we look forward to hearing how Liquid Barcodes can work together in the near future!

 

2023

 

About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile  payment, machine learning, personalization, gamification, loyalty, and other capabilities.

Learn more about Liquid Barcodes at LiquidBarcodes.com.

 

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and host and producer of the popular industry podcast, Convenience Matters. Schnare currently co-anchors the popular Shop Talk LIVE! video series for the Global Convenience Store Focus media company.


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Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

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Measure Beverage Subscription Program Success

Use three key metrics to measure beverage program success to ensure long-term viability and maximize profits.

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Enhance Foodservice Sales With Daypart Marketing and a Beverage Subscription Program

Increase overall foodservice sales by combining a smart daypart marketing strategy with a monthly beverage subscription program.    As foodservice continues to become most important to a convenience store’s financial success and ultimate viability, harnessing the dual power of beverage subscription programs and daypart strategies will help elevate sales throughout the day.

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Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

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Use Digital Prepaid Cards to Get Started With Subscription Programs

Digital prepaid cards are frictionless and contactless and a simple way to get started with subscription programs. A subscription program is designed to conveniently remove thinking from everyday purchases for customers to make a one-time decision for month-long unlimited products like drinks and coffee.

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Which Subscription Model Will Win You the Most Customers?

Subscription programs are enhanced loyalty programs that drive repeat visits for your most valuable customers. According to a 2021 report by WestMonroe, the average U.S. consumer spends $273 per month on subscription-based services. If you haven’t already, it’s time to get in on that action.

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An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

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Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

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Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

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Record-High Sales Coupled With Record-High Credit Card Swipe Fees Perplex Convenience Industry

NACS releases 2022 data for the convenience industry and retailers report record-high sales, fuel prices, and credit card swipe fees.

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Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

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Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

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What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

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Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

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Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

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