Press Release – Liquid Barcodes Launches Groundbreaking C-StorePay Technology in U.S.

Press Release – Liquid Barcodes Launches Groundbreaking C-StorePay Technology in U.S.

Liquid Barcodes’ new proprietary C-StorePay makes paying for fuel, in-store merchandise and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs

August 23, 2022

FAIRFAX, VIRGINIA – Liquid Barcodes, a global industry leader in app-based loyalty and subscription programs, announces the launch of C-StorePay, an innovative product that makes paying for fuel, in store merchandise and subscription programs easy and frictionless for customers while lowering credit card fees for retailers.

This groundbreaking product takes customers half the time to register and set up compared to other loyalty payment apps currently in the marketplace. C-StorePay also collects much less personal information than other payment options.

C-StorePay accepts ACH payments which instantly reduces retailer card processing fees by more than half, in addition to credit and debit cards. With sky-high credit card processing fees in the convenience industry, processing payment via ACH saves retailers at least 1.5% in fees which can translate to thousands or millions of dollars year over year.

All Liquid Barcodes programs feature simple, plug-and-play integrations that can be implemented in weeks, not months. C-StorePay integrates easily with existing loyalty programs.

 “We are beyond excited to introduce C-StorePay for fuel, in-store merchandise and subscription programs here in the U.S. The addition of ACH payment processing makes this a must-have offer for every retailer, regardless of size. The easy integration will please customers with only a few steps to register, IT professionals and marketers, alike,” says Mats Danielsen, CEO of Liquid Barcodes. “What is really unique about C-StorePay is that it provides the ability for customers to cross-purchase products or services between the store, the fuel forecourt and the car wash and retailers can further take advantage of our gamification capabilities to enhance engagement with those customers.”

Payments are processed by PSPs and are guaranteed safe, thereby giving customers and retailers peace of mind relying on the PSP’s track record of fraud protection and data authentication.

Representatives from Liquid Barcodes are excited to talk about this revolutionary program and will be exhibiting at October’s NACS Show at booth 3688 in the New Exhibitor Area.

Learn more about C-StorePay, download the free “How to successfully convert your customers to ACH” E-book, and book a demo today.


About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.

Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.


For more information, contact:

Mats Danielsen, CEO,   

Saurabh Swarup, head of sales and GM North America,




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