Press Release – Reitan Retail Launches Machine Learning in Second Market Based on Successful Pilot in Denmark

Reitan Retail Launches Machine Learning in Second Market Based on Successful Pilot in Denmark

R-Kiosk in Estonia follows the lead of 7-Eleven in Denmark to optimize data usage to grow revenue

January 9, 2022 – R-kiosk in Estonia adopted machine learning technology to optimize the performance of its coupons and offers for customers. This launch follows the success of extensive machine learning trials in 7-Eleven Denmark, both subsidiaries of Reitan Convenience based in Norway.

The award-winning 7-Eleven team in Denmark had found a way to use machine learning in retail to be more effective managing offers in the incredibly busy world of mobile marketing.

As a market-leading retail group, Reitan prides itself on its clear and consistent focus on its key values and business philosophy, which include concepts like simplicity, commerce, common sense and skill.

The Liquid Barcodes machine-learning algorithm combines key insights about the user, as well as the time of day they are viewing the app, and other factors such as the season and weather, in order to intelligently decide what coupons should be shown in each moment for each member. Richer data sources can also be added, such as receipts data, NPS scores, past purchases and redemptions and any data the customer has on their personal profile.

Led by Johanna Ambre, R-Kiosk’s Head of Innovation and Marketing at Reitan Convenience Estonia, the machine-learning retail project has been designed to support their busy marketing team and manage customer coupons in a way that’s relevant and compelling, and for the first time, automated. “We are excited to see the power of machine learning in retail. It’s helping us test and learn what offers create the best customer experience in store. The more relevant we can be, the more loyal and delighted our customers will be – giving them yet another reason to keep coming to us in R-Kiosk for everything they need every day. We will share our success story with our colleagues across the group, so they can also eliminate the need for manual coupon positioning using the power of machine learning.”

Learn More About R-kiosk’s Machine Learning Program

Reitan Retail Extends Its Use of Machine Learning to Estonia


About Reitan Retail

Reitan Retail is a retail group operating in the grocery, convenience and fuel sectors in the Nordic and Baltic region. It employs around 39,000 people across 3,800 stores in Norway, Sweden, Denmark, Finland, Latvia, Lithuania and Estonia, with a portfolio of respected convenience retail brands such as 7-Eleven and R-Kiosk.

About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.

Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.


For more information, contact:

Mats Danielsen, CEO,

Saurabh Swarup, head of sales and GM North America,