Press Release: Sunshine Gasoline Releases Ground-Breaking Fuel Pay App
Florida convenience retailer releases loyalty app featuring ACH-only C-StorePay, saving thousands in payment processing fees for the retailer.
December 13, 2022
FAIRFAX, VA – Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand featuring a special fuel pay program, powered by C-StorePay by Liquid Barcodes which allows consumers to conveniently pay for fuel using the app. Customers simply drive in, swipe, choose the fuel pump number, link their bank account which activates the pump, and fuel up and go.
Sunshine has opted to accept only ACH transactions on the app using the Liquid Barcodes proprietary program C-StorePay to quickly authenticate bank account information in just five simple steps that take less than a minute to complete and authenticate. Other apps in the convenience and fuel retailing industry require upwards of thirteen steps, collecting many points of personal data, and a 2-day waiting period for bank authorization.
Also, customers are prompted to buy carwash subscription plans or single wash vouchers via the app in the same transaction, thus saving both time and money and deriving more from their visit to the location.
“At Sunshine Gasoline, we strive to give our fuel and convenience customers a fast, easy and enjoyable experience whenever they visit our stores. We strive to be more than just a fuel provider to our customers, we sell time and convenience and by offering the opportunity to quickly fuel up, pay and be on their way, we will be rewarding them with extra minutes in their day and savings in their wallets with the discounts they receive,” says Eddy Alvarez, Senior Operations Manager at Sunshine Gasoline Inc.
He continues, “we want them to feel valued and know that their data security is of utmost importance which is why we partnered with Liquid Barcodes to develop this app. We only accept ACH payments and not credit cards to allow us to pass on the savings from credit card fees directly to the customer on every gallon. This app is a game-changer for our organization,”
Sunshine Gasoline Distributors, based in southern Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2022. Stations operate under one of five leading fuel retail brands: Chevron, Shell, Exxon, Mobil or Marathon.
Liquid Barcodes, a global industry leader in app-based loyalty and subscription programs, announced the launch of C-StorePay in October 2022, an innovative product that makes paying for fuel, in-store merchandise, and subscription programs easy and frictionless for customers while lowering credit card fees for retailers.
“We are proud to partner with Sunshine Gasoline to introduce this revolutionary technology to the convenience retailing community,” says Saurabh Swarup, General Manager – North America for Liquid Barcodes. “There is no other app-based solution like this in the industry that will literally save retailers thousands of dollars in credit card processing fees at each store by using ACH. For larger operators, they will realize hundreds of thousands to millions of dollars in savings each year by accepting ACH through the app.”
Liquid Barcodes C-StorePay accepts ACH payments which instantly reduces retailer card processing fees by more than half, in addition to credit and debit cards. Payments are processed by payment service providers (PSP) and are guaranteed safe, thereby giving customers and retailers peace of mind relying on the PSP’s track record of fraud protection and data authentication.
About Sunshine Gasoline Distributors, Inc.
Sunshine Gasoline Distributors, Inc. opened its doors for business in 1987 and has been growing with the South Florida community ever since. The company was founded by owner and president, Máximo Alvarez, a Cuban native transplanted to Miami at the age of thirteen via Operation Pedro Pan. Mr Alvarez has contributed his success to his humble roots and strict belief in helping those in the community less fortunate than ourselves. Sunshine Gasoline laid the foundation for its vast distributorship network by being the only company in town with a no-nonsense, truthful attitude and the ability to do business on a handshake.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.
For more information, contact:
Saurabh Swarup, Head of Sales and GM North America, saurabh.swarup@liquidbarcodes.com
Mats Danielsen, CEO, mats.danielsen@liquidbarcodes.com
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