United Pacific Deploys App-Based Subscription Car Wash Program
United Pacific’s Rocket convenience stores with AutoWash car washes offer subscription program to customers to provide a frictionless, contactless solution
February 14, 2022 – United Pacific’s Rocket convenience stores joined the world’s top convenience retailers offering customers a subscription option for monthly car washing with the goal of delivering frictionless and contactless car washing for customers, as well as building recurring revenue for the business.
Branded AutoWash, Rocket has more than one hundred car washes and is the largest private car wash operator on the U.S. West Coast.
Users subscribe to the AutoWash app-based subscription car wash program, developed by Liquid Barcodes, and for a fixed monthly fee, receive unlimited washes during the time. The app includes engaging features such as the ability to play games like “scratch and win” and “spin and win.” Users also enjoy personalized content and can share digital gift vouchers with friends and family as well as recruit friends they think will enjoy the app.
Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales.
Bill Mullen, president of United Pacific feels that “this subscription program ensures a simple way for our customers to enjoy multiple options for car washing each month and allows us to stay true to our promise to them. It’s the most convenient way for our customers to wash their car with no contact needed with our machines.”
Walter Flores, vice president, car wash and retail fuel for United Pacific, adds “as well as dramatically improved convenience for customers, the subscription program is very simple to use and offers frictionless, contactless and superb convenience for car wash users.”
The project was designed and delivered by Liquid Barcodes Inc, led by Saurabh Swarup, GM North America, who believes that “subscription programs for car wash, coffee, and many beverages and food products, are an excellent way for convenience store and car wash retailers to build sustainable customer loyalty as well as develop a recurring revenue business model. We are incredibly proud to deliver a technology solution that increases customer traffic, revenue and profitability of the AutoWash service for United Pacific.”
Swarup continues, “we have seen the power of features such as auto renewal to ensure that users stay engaged, helping to deliver superior loyalty for United Pacific, while also driving the lifetime value of their car wash customers.”
Learn more about the United Pacific Subscription Car Wash Program
Car Wash Program Drives Sales for United Pacific
About United Pacific
United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western United States, reaching an impressive 17th place in CSP’s latest Top 202 Convenience Store Chains ranking by U.S. store count in 2021 with 450+ stores. Founded in 1955 and based in Long Beach, California, United Pacific offers motor fuel products under the 76, Conoco, Phillips 66, Shell, Chevron, and United Oil flags in California, Nevada, Oregon, Washington and Colorado and operates convenience stores under the name Rocket.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.
For more information, contact:
Mats Danielsen, CEO, mats.danielsen@liquidbarcodes.com
Saurabh Swarup, head of sales and GM North America, saurabh.swarup@liquidbarcodes.com
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