Press Release: Warrenton Oil Company Deploys App-Based Subscription Car Wash Program

Press Release: Warrenton Oil Company Deploys App-Based Subscription Car Wash Program

Missouri-based Warrenton Oil Company, dba FastLane Convenience Stores, signs with Liquid Barcodes to develop an app-based car wash subscription program.

November 17, 2022

FAIRFAX, VA,  – Warrenton Oil Company, headquartered in Warrenton, Missouri, operates 55 FastLane convenience stores throughout the state in addition to WOCO Transportation LLC, hotels, and car and truck washes. Warrenton Oil Company joins the world’s top convenience retailers offering customers a subscription option for monthly subscription car washing with the goal of delivering a frictionless and contactless solution for customers, as well as building recurring revenue for the business. Warrenton operates 18 car washes at FastLane locations.

Customers will subscribe to the FastLane car wash subscription program, developed by Liquid Barcodes, through the existing FastLane app. Customers will be able to select from several car wash subscription packages, add-ons, or one-time washes for a contactless car wash experience.

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales.

The project will be designed and delivered by Liquid Barcodes Inc, led by Saurabh Swarup, GM North America, who believes that “subscription programs for car wash, coffee, and many beverages and food products are an excellent way for convenience and car wash retailers to build sustainable customer loyalty as well as develop a recurring revenue business model. We are incredibly proud to deliver a technology solution that increases customer traffic, revenue and profitability of the car wash program for FastLane Convenience Stores.”

The Warrenton Oil Car Wash App is scheduled for launch in Quarter 1 of 2023.

About Warrenton Oil Company

Established in 1972 in St. Charles, Missouri, FastLane, a subsidiary of Warrenton Oil Company, is a growing family-owned and operated convenience store chain with nearly 1,000 employees. The company operates 55 store locations throughout Central and Eastern Missouri. FastLane strives to have the cleanest restrooms, best prepared food, the newest product offerings (along with your old favorites) and modern amenities such as touchless restrooms, self-checkout, drive-thru ordering and our savings-loaded FastLane app. FastLane even has off-leash dog parks and dog washes for your furry friend.  For more information visit or like us on Facebook.

About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.

Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile  payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.

Learn more about Liquid Barcodes at


For more information, contact:

Mats Danielsen, CEO,   

Saurabh Swarup, GM North America,