Congratulations to 7-Eleven Denmark

Paula Thomas, Chief Content Officer, Liquid Barcodes


NACS International Convenience Retailer of the Year Award

The excitement was palpable in the air last week at the NACS Convenience Summit Europe.

As a first time attendee, I had heard great things about this event, the leading annual convenience industry conference, and true to its promise, the agenda was packed with interesting, relevant and insightful content. Having just published our latest book, the 2019 edition of “Driving Loyalty in Convenience Retail“, we were attending the event to share our insights on what ideas and innovations are being implemented worldwide in order to drive customer loyalty for convenience stores globally.

Despite the busy schedule however, it was clear that the highlight of the whole conference would be the announcement of the winners of the four prestigious awards, and particularly for the finalists themselves, it was that key moment they were really waiting for.

From our side as Liquid Barcodes, we were particularly proud to support our client – the team from Reitan Convenience in Denmark. In their entry video entitled – “Revolutionizing Healthy”, Jesper Ostergaard, CEO of Reitan Convenience Denmark (which operates 7-Eleven stores), tells the story of their transformation from a declining kiosk business in 2008 that was focused on selling newspapers and tobacco, to the leading convenience store format of today focused on healthier food and drinks that today’s consumers love!

With their focus on quality food combined with an innovative approach to technology, 7-Eleven Denmark has taken a strategic approach to transforming their business which the video below describes in detail, earning the team the prestigious top award on the night – as the brand was announced the winner of the NACS International Convenience Retailer of the Year Award.

The 7-Eleven Video Entry Winning the NACS International Convenience Retailer of the Year

Award-Winning Approach

A key element of the 7-Eleven team’s commitment to customers was to connect beyond the store. Some years ago, the partnership with Liquid Barcodes was established, allowing 7-Eleven’s marketing team develop a digital platform that is used to educate, engage and inspire customers – and drive the critical customer connection that we so proudly enable with our loyalty marketing platform.

The app has enjoyed significant downloads, and uses our core gamification approach to drive footfall and loyalty, as well as support customer’s needs for nutrition information, deals and mobile payment functionality in a way that truly differentiates the brand.

Our detailed case study describes how 7-Eleven Denmark, this award-winning business, chooses to use our loyalty marketing technology to create a powerful and efficient marketing channel to consumers. It has become the leading store network in Denmark, defying a declining market to create the store experience that is now being enjoyed by over 77% of the Danish population!

Our sincere congratulations goes to all four award winners for their incredible achievements, but in particular we’d like to thank our client, Reitan Convenience, for trusting us to power their marketing and allowing us to play a role in their success.

If you’d like to see a demonstration of the loyalty marketing platform powering the International Convenience Store of the Year, please contact us here.

The Loyalty Marketing App powered by Liquid Barcodes for 7-Eleven Denmark.

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialised for the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group, as well as Avios – the global points currency for some of the world’s top airlines. I am also a judge for the Loyalty Magazine Awards. 



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