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7-Eleven Denmark: App and Digital Rewards Program

7-Eleven Denmark is Denmark’s leading convenience retailer with approximately 200 stores and partnerships such as Shell/7-Eleven and DSB/7-Eleven (Denmark’s national train operator). They have chosen Liquid Barcode’s technology to power their app and physical digital paper coupons in store.

7 eleven app products

 

7 eleven Denmark

 

 

Due to the highly varying margins within convenience, 7-Eleven Denmark has opted for a product oriented customer program to have full margin control. In such programs,the stamp cards and Prepaid cards are the primary value drivers for the retailer.

Customers that use the app benefit from a wide range of offers, games and exciting content that engage and reward, in addition to the Loyalty cards and Prepaid cards. Recruiting is primarily done in store,in app using our recruit-a-friend concept or via the most popular mobile payment provider in Denmark, MobilePay. Registration is easy with phone number and PIN SMS. Users that register in the MobilePay app automatically receive Loyalty card stamps at 7-Eleven when paying with the mobile. Further with app switch between the 7-Eleven and MobilePay apps a shop in app implementation has also been made allowing customers to purchase gifts that they send app-to-app to friends and family.

shop in app

After registration, users enter into an on-boarding program to engage the customers and reward them for starting to use the Loyalty cards and Prepaid cards. The customers reveal their preferences through short surveys in the app and actions in store and are rewarded with personalised content designed to drive activity towards your favourite stamp card.

7-Eleven Denmark has adopted a highly efficient way of running coupon campaigns. Almost all offers in the app are set up as prepare templates and reused. Coupon campaigns can be scheduled many months in advance to reduce operational work load and be segmented to target specific users.

To engage more, 7-Eleven Denmark regularly use game concepts such as Chicken, Hurry and Scratch cards.

The paper coupons in store are stamp cards and prepaid cards on the most popular products. These provide an ultra low barrier loyalty scheme that do not require registration.

7-Eleven’s NCR Retalix POS is integrated towards our system using only existing hardware in store. Stamps and offers, both from app and paper, are registered by scanning unique codes at the POS and stores are compensated when free products or good offers are collected based on reports from Liquid Barcodes and the POS.

7 eleven app

With its wide range of content, 7-Eleven Denmark’s app has become the most popular convenience app in Denmark. Liquid Barcodes coupon mechanics have also been key to drive their B2B program, f.ex. special deals for members of DSB’s loyalty program.

Download app here.

7 eleven app products

7 eleven Denmark

7 eleven Denmark

 

7 eleven Denmark

 

7 eleven app products

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7-Eleven Denmark

Powered by the machine-learning algorithm, 7-Eleven Denmark‘s mobile app combines key insights about the user, as well as the time of day they are viewing the app, and other factors such as the season and weather, in order to intelligently decide what coupons should be shown in each moment for each member.

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“We chose Liquid Barcodes after a comprehensive search for a powerful platform that we could use to support the digital transformation of our car wash business globally. We were impressed by their willingness to support our complex and evolving needs, plus the day-to-day support of their operations team has been exceptional.”

Lars Hecht

Global Lead, Category Director at Circle K

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“Liquid Barcodes has been an essential partner for Reitan Convenience for many years. Our digital marketing programs drive customer loyalty and new product trials for our hero categories hot and cold drinks and fresh food. LB brings global innovations to our teams and helps us implement best practices across our markets.”

Johannes Sangnes

CEO Reitan Convenience

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“We were initially introduced to Liquid Barcodes after a global search for a partner who could help us build our car wash subscription program. What really sets LB apart is the customer service before and after implementation. The people behind LB have given us the confidence we needed to take our business to the next level. A product is only as good as the people behind it.”

Eddy Alvarez

Senior Operations Manager, Sunshine Gasoline

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“Our search for a digital partner ended when we came across Liquid Barcodes. A comprehensive technology platform that has helped us launch a differentiated and best-in-class rewards program for our customers. Truly a passionate team that brings global expertise and years of convenience retail experience with some of the leading names in the industry.”

Cory Mooney

IT Director, Stinker Stores

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“In LB we have a partner that helps us deliver on Valora’s ambitious digital transformation and innovation agenda. Our central digital team works with LB on loyalty strategy and technical implementation across the Valora business units and brands. LB also supports our execution teams on a tactical and operational level.”

Michael Wirth

Head of Digital Valora

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“As the largest family-owned Irish company in the forecourt convenience sector, we have a strong network of loyal customers that have helped us grow from strength to strength over the last 102 years. Designed with our chosen partner, Liquid Barcodes, this revolutionary app is another milestone in our rich history which has been developed to continue to reward and grow our base of loyal customers and help move our business forward, both digitally and technologically.”

Brian Donaldson

Maxol Group CEO

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