Liquid Barcodes

Resources

Espresso House

Paula Thomas, Chief Content Officer, Liquid Barcodes

31/01/2021

Espresso House is the third high-profile coffee brand owned by JAB Holdings to launch a subscription service for caffeine-loving consumers. Undoubtedly inspired by the spectacular success of the Panera Bread program, Espresso House is the fastest-growing coffee shop brand in the Nordic region with over four hundred coffee shops in five countries; Sweden, Norway, Finland, Denmark and Germany.

Amazingly, while a culture of drinking copious cups of coffee is often associated with the United States or Italy, in fact, Scandinavia tops the charts in terms of global coffee consumption per capita, led by the tiny country of Finland. There, the average person consumes more than triple the coffee of an average American, so it’s no wonder a premium and innovative brand like Espresso House is proving so successful.

Its latest innovation is another superb example of the genius of subscription services when they are executed well, so in this article, we’ll share the approach they’ve taken, but first, let’s take a quick look at its overall loyalty proposition.

Espresso house appThe Espresso House app offers stamps, offers and payment features

My Espresso House

  • Simple and successful – like most coffee houses, members of the “My Espresso House” loyalty programme collect stamps every time they buy and scan. For every purchase over 20 SEK (approx $2.45), members get a stamp, and after 9 stamps, they are rewarded with a free drink.
  • The programme offers exclusive deals for members only.
  • Members can use the app to send “gifts” to friends and family in digital form.
  • With industry leaders Starbucks famously incentivising customers to part with their cash in advance – to the tune of $1.6 billion, it’s no surprise to see Espresso House following suit. By topping up their wallet in the app to pay for their future purchases, members enjoy a 10% ongoing discount, and those purchases still earn stamps. Students save even more, with a 20% discount awarded to those members once they validate their student status using their social security number.

Espresso house

Designed for Extreme Loyalty

Espresso House launched its “pioneering” subscription model across its five countries of operation in December 2020.

This product proposition features:

  • A fixed monthly charge of €14.90 euros allows members an unlimited number of filter coffees or organic tea with one condition – only one cup of tea or coffee can be claimed per hour. This ensures members are not sharing free products with friends.
  • The subscription price can easily be justified as most consumers will claim far more than just the four or five drinks needed to break even on their subscription spend. Clearly once a customer has subscribed, they are likely to remain 100% loyal to Espresso House as the package feels like “free coffee” when it’s pre-paid in one transaction.
  • It also benefits stores that typically enjoy increased food sales from subscribers. Panera Bread quoted 70% increased food sales from their subscribers in initial results published.

Espresso house subscriptionThe Espresso House app shows strong subscription messaging

Finally, undoubtedly a result of the global pandemic and increased demand for contactless payments, Espresso House launched mobile pre-ordering in late 2020, reducing the time that customers needed to spend in-store. Using the app, subscribers simply pre-order, stop by their local store and scan to pay. No need to queue to order, or queue to pay. If that doesn’t result in extreme loyalty, I don’t know what will!

With their focus on premium products, beautiful stores and a clear, consistent and compelling digital loyalty strategy, it’s no wonder that Espresso House achieved 7th place in the ranking of the Top 80 coffee bar brands in 2019 in Europe.

We wish them continued success with their innovative subscription programme for Scandinavian and German customers.

Espresso house logo

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and food service industries. Our proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers’ activities in real time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Host of “Let’s Talk Loyalty” Podcast

With over twenty-five years marketing experience, I specialise in loyalty marketing content. In addition to working with Liquid Barcodes, my consulting clients have included Telefonica O2 Priority, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group (UAE), as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards and the proud host of the “Let’s Talk Loyalty” podcast – the industry’s first podcast for loyalty marketing professionals.

—————————————————————————————–


Blog post

Circle K Makes a Splash With Car Wash Subscription Program in Europe

Circle K has extended its highly successful car wash subscription program to Norway after successful implementations in the United States, Canada, Denmark, Sweden and Estonia. Circle K’s vast global network of car washes has digitally transformed operations with its revolutionary car wash subscription program. First launched in Denmark and the U.S. in 2020, the program […]

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

Sunshine Gasoline Introduces ACH-Only Mobile Payment for Fuel

Florida convenience retailer releases fuel payment app accepting only ACH payment, saving thousands in payment processing fees for the retailer. Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand featuring a special fuel pay program, powered by C-StorePay by Liquid Barcodes, which allows consumers to conveniently pay for fuel using the app. Customers simply […]

Blog post

2022: An Outstanding Year for Liquid Barcodes and Our Customers

In 2022, Liquid Barcodes witnessed a year of unprecedented growth with customers, products and team members. Every great business has an inspiring founding story and Liquid Barcodes’ 10-year journey is inspiring the future of loyalty. Beginning as a startup in Norway, the company opened its second office in the United States in early 2022 and […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Polish Retail Leader Żabka Launches Coffee Subscription Program

Polish retail giant, Żabka introduces a monthly coffee subscription program across its vast store network. With its new coffee subscription program, Żabka Polska will certainly dominate the beverage category in Poland’s unique convenience market. In July 2022, Dr. Adam Manikowski, Managing Director of Żabka Polska, was featured on the popular Global Convenience Store Focus video […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes