Liquid Barcodes


Espresso House

Paula Thomas, Chief Content Officer, Liquid Barcodes


Espresso House is the third high-profile coffee brand owned by JAB Holdings to launch a subscription service for caffeine-loving consumers. Undoubtedly inspired by the spectacular success of the Panera Bread program, Espresso House is the fastest-growing coffee shop brand in the Nordic region with over four hundred coffee shops in five countries; Sweden, Norway, Finland, Denmark and Germany.

Amazingly, while a culture of drinking copious cups of coffee is often associated with the United States or Italy, in fact, Scandinavia tops the charts in terms of global coffee consumption per capita, led by the tiny country of Finland. There, the average person consumes more than triple the coffee of an average American, so it’s no wonder a premium and innovative brand like Espresso House is proving so successful.

Its latest innovation is another superb example of the genius of subscription services when they are executed well, so in this article, we’ll share the approach they’ve taken, but first, let’s take a quick look at its overall loyalty proposition.

Espresso house appThe Espresso House app offers stamps, offers and payment features

My Espresso House

  • Simple and successful – like most coffee houses, members of the “My Espresso House” loyalty programme collect stamps every time they buy and scan. For every purchase over 20 SEK (approx $2.45), members get a stamp, and after 9 stamps, they are rewarded with a free drink.
  • The programme offers exclusive deals for members only.
  • Members can use the app to send “gifts” to friends and family in digital form.
  • With industry leaders Starbucks famously incentivising customers to part with their cash in advance – to the tune of $1.6 billion, it’s no surprise to see Espresso House following suit. By topping up their wallet in the app to pay for their future purchases, members enjoy a 10% ongoing discount, and those purchases still earn stamps. Students save even more, with a 20% discount awarded to those members once they validate their student status using their social security number.

Espresso house

Designed for Extreme Loyalty

Espresso House launched its “pioneering” subscription model across its five countries of operation in December 2020.

This product proposition features:

  • A fixed monthly charge of €14.90 euros allows members an unlimited number of filter coffees or organic tea with one condition – only one cup of tea or coffee can be claimed per hour. This ensures members are not sharing free products with friends.
  • The subscription price can easily be justified as most consumers will claim far more than just the four or five drinks needed to break even on their subscription spend. Clearly once a customer has subscribed, they are likely to remain 100% loyal to Espresso House as the package feels like “free coffee” when it’s pre-paid in one transaction.
  • It also benefits stores that typically enjoy increased food sales from subscribers. Panera Bread quoted 70% increased food sales from their subscribers in initial results published.

Espresso house subscriptionThe Espresso House app shows strong subscription messaging

Finally, undoubtedly a result of the global pandemic and increased demand for contactless payments, Espresso House launched mobile pre-ordering in late 2020, reducing the time that customers needed to spend in-store. Using the app, subscribers simply pre-order, stop by their local store and scan to pay. No need to queue to order, or queue to pay. If that doesn’t result in extreme loyalty, I don’t know what will!

With their focus on premium products, beautiful stores and a clear, consistent and compelling digital loyalty strategy, it’s no wonder that Espresso House achieved 7th place in the ranking of the Top 80 coffee bar brands in 2019 in Europe.

We wish them continued success with their innovative subscription programme for Scandinavian and German customers.

Espresso house logo

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and food service industries. Our proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers’ activities in real time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Host of “Let’s Talk Loyalty” Podcast

With over twenty-five years marketing experience, I specialise in loyalty marketing content. In addition to working with Liquid Barcodes, my consulting clients have included Telefonica O2 Priority, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group (UAE), as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards and the proud host of the “Let’s Talk Loyalty” podcast – the industry’s first podcast for loyalty marketing professionals.


Blog post

Lessons in Loyalty: Engage Members

An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

Blog post

Lessons in Loyalty: Recruit Loyalty Program Members

The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Lessons in Loyalty: Easy, Empowering, and Engaging 

Invite higher sales with a loyalty program that is easy, empowering, and engaging.

Blog post

Lessons in Loyalty: Clear, Compelling and Consistant Programming

Engage customers with a compelling loyalty program that is clear, compelling, and consistent.

Blog post

Liquid Barcodes: Elevating Retail Experiences

Liquid Barcodes is a proud partner to global retailers using revolutionary technology to increase sales and grow customer engagement.

Blog post

Unlock Customer Loyalty: Choosing the Right Rewards Program for Your Business Goals

Loyalty reward programs attract new customers, keep them coming back, and increase sales, and can be tailored to meet specific goals.

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

Liquid Barcodes Connects at 2023 NACS Show

Liquid Barcodes exhibits at the 2023 NACS Show showcasing its app-based loyalty, subscription, and payment solutions.

Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online


Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot


judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino


uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023


slot dana
istana slot
Situs Togel Toto 4D