Liquid Barcodes

Resources

Employee Loyalty

Paula Thomas, Former Chief Content Officer, Liquid Barcodes

05/04/2019

One of the most overlooked ideas in loyalty marketing is the understanding that the exact same principles apply to your employees as much as they do with your customers. With increasing evidence that retaining your staff more effectively drives greater profitability, it’s clear that senior executives are concerned about both the cost of recruitment and their ability to compete for staff at a time when unemployment in markets such as the USA is at the lowest point in seventeen years.

We’ve previously written about the key principles of customer loyalty – the three C’s that ensure a great foundation when a programme is clear, consistent and compelling, as well as ways of “being brilliant” by ensuring your programme is also “easy, empowering and engaging“. This approach also delights your staff when an effective strategy is applied with the specific intention of reducing turnover, particularly when supported by two key benefits which we discuss below – education and acknowledgement.

With so much competition to attract and retain staff worldwide, we’re taking the opportunity to showcase some ideas you can implement quickly and easily, and although company culture doesn’t change overnight, employees do recognise and value visible commitments from their leadership team, so the importance of sending clear messages around their role and contribution can’t be underestimated.

Loyalty Strategy Overview:

While a tangible and transactional reward in the form of salary is the main tool that delivers value back to employees, the emotional or ‘soft’ benefits of their employment are harder to quantify, but these ideas are extremely useful to differentiate your company’s culture and workplace. Employees want to feel valued, recognised and rewarded beyond their monthly pay-check if they are going to remain loyal to your brand long-term.

Employee Loyalty Programmes

Great Employee Loyalty Programmes balance both rational and emotional benefits.

Education through Gamification: 

With increasingly diverse and varied staff schedules, it’s no surprise that online learning through gamification is a highly effective approach to keeping staff up to date on new product launches and areas of commercial focus.

With a goal to “maximize enjoyment, engagement…. and learning“, our platform has been successfully used by leading retailers to educate through games. By simply sharing short, informative product questions with staff, or running sampling campaigns, employees quickly learn key selling points so that new products can be promoted and sold more effectively in store on arrival.

Ongoing staff engagement and education are particularly important in summer time when many retailers depend on part-time staff, so many brands create specific digital campaigns that mirror the creative, concept and content of their consumer campaigns, but that only employees can play.

One great example of this was an exciting “spin and win” promotion for consumers in Norway by Circle K who partnered with Coca Cola to offer one main prize of a car, and hundreds of smaller prizes for entering and playing the game.

To support the comprehensive advertising campaign across all channels, Circle K employees were given access to their own spin & win game, using vouchers with a unique code. Employees could win simply by opening and playing the game each day, with exciting prizes on offer such as a scooter, an Apple Watch, Xbox, Netflix gift card, Spotify giftcards and many more.

Circle K exclusive game for employees

Circle K created this exclusive game for employees to support their summer marketing campaign.

Acknowledgement:

Perhaps one of the easiest ways to enhance your company culture is to adopt a culture of praise and recognition for quality work and great performance – a subject discussed extensively at the recent NACS HR Forum in the US, with industry leaders in agreement on the importance of recognition and praise.

While a busy operational schedule may make it challenging for store managers to instantly acknowledge staff on their performance face to face, software solutions like our loyalty marketing platform can be easily implemented to support your teams, with advice from the NACS HR event also discussing the importance of “communicating through technology… to show progressive standards within the company.”

We’ve also been delighted to help leading retailers like Valora and Reitan Convenience to offer exclusive deals to employees via our platform as part of their overall employee benefits.

Connection Counts

One fantastic recent Forbes case study describes how a US pizza restaurant achieved a dramatic reduction in employee turnover with a “laser focus” on the problem. In an industry averaging 100% staff turnover, Nicks Pizza & Pub was already ahead of the game at just 60%, but managed to reduce it still further to an incredible 25% by reading and learning from industry leaders such as Starbucks and Whole Foods, creating a “community-oriented, family friendly restaurant in every aspect of the business.” It has clearly worked, proving that loyalty can exist in a virtuous circle between employees, owners and customers.

Whatever strategy you employ to drive down employee turnover, it helps to remember the simple element of human connection, which truly is the “secret sauce” in your loyalty strategy. By genuinely listening to and learning from employee feedback, staff feel appreciated and become advocates for your brand.

We believe that a good employee loyalty strategy, delivered on a simple platform that enables education, recognition and engagement can create a genuine connection between your brand and your staff resulting in a team of people who come to work with the genuine intention to make a difference to the customers they serve.

Contact us if you’d like to enhance your business with an effective digital employee loyalty programme.

coffee

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialized for the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer, as well as Avios – the global points currency for some of the world’s top airlines. I am also a judge for the Loyalty Magazine Awards. 

—————————————————–


Blog post

Gamified Loyalty: How 7-Eleven Achieved 150% More Redemptions

Examining 7-Eleven and Narvesen data proves that gamified loyalty drives program engagement and growth and increases revenue.

Blog post

Redefining Gamified Loyalty: Meet the Next-Gen Liquid Barcodes Gamified Loyalty Platform

The new Liquid Barcodes gamification platform combines captivating graphics, sensory feedback, and customizable rewards to drive higher user engagement and boost revenue In the world of loyalty programs, keeping members engaged is key. That’s why gamification has become a powerful tool for convenience retailers looking to create loyalty experiences that are as fun as they […]

Blog post

Cheers to Rewards: Old Irish Pub’s Game-Changing Loyalty App

Old Irish Pub’s Loyalty App Revolutionizes Customer Engagement with Games, Rewards, and Exclusive Benefits In 2023, Old Irish Pub launched one of the coolest loyalty apps to hit the bar scene anywhere in the world. Customers earn rewards for hanging out, playing games, and having cocktails and beers! Cheers to that! Old Irish Pub, styled […]

Blog post

Loyalty Power Moves By Power Market

The Power Market loyalty app features a subscription car wash program with rewards, games, and more. H&S Energy, dba Power Market, is finding great success with a new car wash subscription program, powered by Liquid Barcodes. H&S Energy operates 170+ retail gasoline service stations and convenience stores under the well-recognized Extra Mile and Power Market […]

Blog post

Han-Dee Hugo’s Summer Promotion Shifts Into High Gear

Han-Dee Hugo’s Jeep giveaway attracts 20,000 new loyalty members during summer campaign. Han-Dee Hugo’s, a division of Sampson-Bladen Oil Company based in Clinton, NC, surprised themselves with a larger-than-expected following for its summer 2024 Jeep Wrangler giveaway for loyalty mobile app users. In June, Han-Dee Hugo’s debuted its new loyalty mobile app, collaborating with many […]

Blog post

Achieve Infinite Customer Loyalty

7 Key Components to Operating a Successful Loyalty Program Using proven loyalty techniques, retailers can attract customers, enhance their experiences, and encourage repeat visits. We developed a practical framework to help retailers structure their work on improving all three areas, we call it The Customer Connection Cycle” The Liquid Barcodes Customer Connection Cycle is our […]

Blog post

Car Wash Subscriptions = Guaranteed Revenue

Subscription programs offer customers a frictionless solution that guarantees recurring revenue. 

Blog post

Car Wash Subscriptions Clean Up With Guaranteed Retailer Revenue

Car wash subscription programs offer customers a frictionless and contactless solution, ensuring recurring revenue for retailers. 

Blog post

Cheers to Beers: Old Irish Pub Rewards for Frequent Customers

European restaurant chain Old Irish Pub rewards customers with digital stamps for buying drinks, offers games and more! 

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
istan

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANASLOT

judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

https://social.msdn.microsoft.com/Profile/istana-slot-777
https://www.behance.net/helmipaten
https://telegra.ph/IstanaSlot-Tempat-Terbaik-untuk-Pengalaman-Perjudian-Online-yang-Seru-10-20
https://gab.com/istanaslotgacor
https://onlinegamblingworld.my-free.website/s/cdn/?https://livechat-istanaslot.xyz/
https://www.provenexpert.com/istanaslots/
https://link.space/@istanaslot777
https://t.me/s/situsslot
http://forum.blockmango.com/topic/53367/link-alternatif-login-istanaslot-daftar-dan-gabung-segera
https://istanaslots.contently.com/
https://500px.com/p/istanaslots
https://myspace.com/istanaslots
https://medium.com/@erlinapaten777/istanaslot-situs-judi-slot-online-terbaik-dan-terpercaya-di-tahun-2023-ae10feac6088
https://medium.com/@erlinapaten777
http://istanaslots.idea.informer.com/
https://replit.com/@erlinapaten777
https://replit.com/@istanaslot777
https://istanaslotgacor.hashnode.dev/link-alternatif-login-istanaslot
http://193.140.229.56:3000/istanaslots/istanaslot/issues/1
https://dribbble.com/istanaslots/shots
http://193.140.229.56:3000/istanaslots
https://dribbble.com/istanaslots/about
https://ko-fi.com/istanaslots
https://ko-fi.com/istanaslots/gallery
https://disqus.com/by/istanaslots/about/
https://bbs.now.qq.com/?5951916
https://potofu.me/istanaslots
https://lit.link/en/istanaslots
https://www.blogger.com/profile/13732575843288704588
https://fae.disability.illinois.edu/summary/18b7ac547f835b20/rc/
https://nowewyrazy.uw.edu.pl/profil/istanaslots
https://hub.docker.com/r/istanaslots/link-resmi-istanaslot
https://app.simplenote.com/p/7qTCNx
https://www.tripadvisor.com.vn/Profile/Traveler55768473195
https://www.scoop.it/topic/istanaslots
https://withkoji.com/@istanaslot
https://www.bahamaslocal.com/userprofile/1/258137/istanaslots.html
https://justpaste.it/u/istanagacor
https://justpaste.it/6trpi
https://www.pinterest.com/erlinapaten777/
https://git.disroot.org/istanaslots
https://speakerdeck.com/erlinapaten
https://www.walkscore.com/people/114255253064/istanaslots
https://letterboxd.com/istanaslots/
https://beacons.ai/istanaslots
https://www.maliweb.net/author/istanaslot
https://artmight.com/user/profile/2986114
https://myopportunity.com/en/profile/istana-slots/nw
https://www.empowher.com/users/istanaslot7777
https://www.insanelymac.com/forum/profile/2676453-istanaslots/?tab=field_core_pfield_13
https://trello.com/u/erlinaaja/activity
https://about.me/istana-slots
https://cs.astronomy.com/members/istanaslots/default.aspx
https://istanaslotgacor.zohosites.com/
https://issuu.com/istanaslots
https://issuu.com/istanaslots/docs/link_alternatif_login_istanaslot.docx
https://profile.hatena.ne.jp/erlinapaten777/
https://www.linkcentre.com/profile/istanaslos/
https://www.producthunt.com/@istanaslots
https://medium.com/@helmipaten777
https://medium.com/@helmipaten777/istanaslot-terobosan-terbaru-dalam-dunia-slot-online-di-2023-70bd6f25465f
https://heylink.me/ISTANASLOT.COM/
https://joy.bio/istana-gacor
https://solo.to/istana-gacor
https://mylink.la/istanaslots
https://s.id/1WhHE
https://s.id/1WhHO
https://s.id/1WhHX
https://s.id/1WhI3
https://www.wattpad.com/user/istanaslots
https://gratis-4156611.jouwweb.nl/
http://uid.me/istanaslots
https://linkfly.to/51107uVV4AW
https://www.divephotoguide.com/user/istanaslots
https://mez.ink/istanaslots
https://desty.page/istanaslot
https://magic.ly/istanaslots
https://bit.ly/4667NBw
https://bit.ly/47oiujP
https://bit.ly/3Sv5PaG
https://bit.ly/472wu33
https://bit.ly/3sqCjrY
https://bit.ly/49F2fB5
https://gab.com/istanagacorslot
https://social.msdn.microsoft.com/Profile/istanagacorslot
https://profile.ameba.jp/ameba/helmipaten
https://ameblo.jp/helmipaten/entry-12828152988.html
https://giphy.com/channel/istanagacorslot
https://tinyurl.com/istanaslots
https://tinyurl.com/mr2zhnxe
https://tinyurl.com/2ft2dwae
https://tinyurl.com/ms7ujhbe
https://tinyurl.com/2w5ndtb4
https://tinyurl.com/46d5czk2
https://tinyurl.com/td6fkahm
https://www.twitch.tv/istanagacorslot
https://telegra.ph/Link-Alternatif-Situs-Resmi-Pragmatic-Play-11-11
https://glitch.com/@erlinapaten777
https://istanagacor777.weebly.com/
https://6548934d557e4.site123.me/
https://band.us/band/93104459/intro
https://istanagacor.onepage.website/
https://plaza.rakuten.co.jp/istanagacor88/diary/202311240000/
https://profile.ameba.jp/ameba/istanagacor
https://social.msdn.microsoft.com/Profile/istanaslot888
https://istanagacor.vercel.app/
https://istanaslotgacor.wixsite.com/istana-slot
https://social.msdn.microsoft.com/Profile/istanagacorslot
istana slot
istanaslot
https://istanagacor.bloggersdelight.dk/
https://www.zillow.com/profile/istana3com
https://www.zillow.com/profile/helmipaten777
https://telegram.me/s/situsslot
https://istana-slot-gacor.pages.dev/
https://gangsterslot.pages.dev/
Situs Togel Toto 4D https://istana-slots.blogspot.com/ https://sohibslot.makeweb.co/ http://3.107.67.170/ https://istanaslot.vzy.io/ https://medium.com/@helmipaten777/about https://medium.com/@sohibslot777/about https://sites.google.com/view/sohibslot/ https://sites.google.com/view/istanaslots/ https://sohib3.odoo.com/ https://istanaxplay.medium.com/about https://www.tumblr.com/cabehijau https://istanaslot.vzy.io/ https://www.anobii.com/en/015dc2515fd5aec6ad/profile/activity https://visual.ly/users/sohibslot777/portfolio https://rentry.co/mnes7s5t https://rentry.co/slot-online-2024 https://istanaslotofficial.medium.com/about https://cutt.ly/meozcUaw https://cutt.ly/Ieozc9W8 https://cutt.ly/Teozc688 https://cutt.ly/GeozvyZf https://cutt.ly/FeozvpGX https://event.i3l.ac.id/ https://event.i3l.ac.id/summercamp/slot777/