Liquid Barcodes

Resources

  • Resources
    • Loyalty Trends

    7-Eleven Denmark Wins Again With MobilePay Collaboration

    Carolyn Schnare Chief Content Officer, Liquid Barcodes

    05/15/2023

    7-Eleven Denmark partnered with MobilePay to allow users to purchase items and gift them to friends via the app.

    7-Eleven Denmark shines once again with its forward-thinking strategic approach to customer connections and this time, by partnering with MobilePay, a digital currency and gift exchange app in Denmark.

    MobilePay allows users to send money, gift cards and digital product gifts through retailers. With 4.4 million users and around 200,000 connected stores in Denmark.

    7-Eleven Denmark

    7-Eleven Denmark

    7-Eleven Denmark, helmed by innovator CEO Jesper Ostergaard, partnered with MobilePay to allow users to purchase items and gift them to friends via the app. The recipient receives a voucher to redeem the gift, whether it is a coffee, a snack or an entire meal, at a physical store location of their choice. Operated by Reitan Convenience Denmark, 7-Eleven Denmark is Denmark’s leading convenience retailer with 178 stores with key partnerships such as Shell and DSB, Denmark’s national train operator.

    7-Eleven Denmark

    7-Eleven Denmark is a global award-winning retailer, recognized frequently by peers for their industry-leading fresh and healthy food offering and innovative use of technology. In 2019, Ostergaard and the team from Reitan Convenience in Denmark were crowned NACS International Convenience Retailer of the Year.

    Award-Winning Approach

    7-Eleven Denmark

    A key element of the 7-Eleven team’s commitment to customers was to connect beyond the store. Many years ago, the partnership with Liquid Barcodes was established, allowing 7-Eleven’s marketing team develop a digital platform that is used to educate, engage and inspire customers.

    The 7-Eleven app has enjoyed significant downloads, and uses an engaging gamification approach to drive footfall and loyalty, as well as support customer’s needs for nutrition information, deals and mobile payment functionality in a way that truly differentiates the brand.

    Earlier 7-Eleven partnered with DSB, the Danish Railways, and again the innovative team is going beyond their own app to win the hearts of the Danish consumers with a ground-breaking partnership with MobilePay. The MobilePay solution is powered by the GoGift and Liquid Barcodes technologies.

    7-Eleven Denmark

    7-Eleven Denmark

    About the Author

    Carolyn Schnare, Chief Content Officer, Liquid Barcodes

    Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.

    Blog post

    Circle K Norway Wins NACS Convenience Retail Technology Award 

    Circle K Norway wins the prestigious NACS award for technoloy innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin. Circle K’s pioneering car wash subscription program, powered by the Liquid Barcodes platform, […]

    Liquid Barcodes
    Blog post

    Maxol Wins Customers and Awards With Loyalty App

    Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards. The Irish Loyalty & CX Awards 2023 recognise excellence, innovation, and achievement in loyalty and […]

    Liquid Barcodes
    Blog post

    Record-High Sales Coupled With Record-High Credit Card Swipe Fees Perplex Convenience Industry

    NACS releases 2022 data for the convenience industry and retailers report record-high sales, fuel prices, and credit card swipe fees. In a year of record-high gas prices, retailers recorded record-high sales and credit card swipe fees, according to the 2022 NACS State of the Industry data that was recently released. The $906.1 billion dollar U.S. […]

    Liquid Barcodes
    Blog post

    Sunshine Gasoline Leads Industry in Technology Adoption

    Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.   Sunshine Gasoline Distributors, based in southern Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2022. […]

    Liquid Barcodes
    Blog post

    Everyone Wins With App Games

    Games reward customers for visiting an app and encourage them to visit the store. Customers love to feel appreciated, they love a good deal and they especially love winning.  Customers are excited when they get a good discount or coupon. And, they truly feel like winners after playing and winning a game. It is easy […]

    Liquid Barcodes
    Blog post

    Liquid Barcodes Connects With Convenience Industry Leaders in Texas

    The Liquid Barcodes team networks and learns at 2023 NAG Conference in Austin, Texas. Last week, Liquid Barcodes attended and exhibited at the US convenience industry conference held by the National Advisory Group (NAG). Among those present from the Liquid Barcodes team were Saurabh Swarup, General Manager of North America and Jose Santiago, Head of […]

    Liquid Barcodes
    Blog post

    5 Cs of Summer: Cold Coffee, Clean Cars & Convenience

    Subscription programs are a great way to secure long-term customer loyalty and revenue. Whether you are providing a subscription for beverages or car washes, securing recurring monthly revenue is imperative to stay competitive.   Summer is around the corner and retail marketers are crafting sunny campaigns to increase customer traffic to the store. Help those […]

    Liquid Barcodes
    Blog post

    Circle K Makes a Splash With Car Wash Subscription Program in Europe

    Circle K has extended its highly successful car wash subscription program to Norway after successful implementations in the United States, Canada, Denmark, Sweden and Estonia. Circle K’s vast global network of car washes has digitally transformed operations with its revolutionary car wash subscription program. First launched in Denmark and the U.S. in 2020, the program […]

    Liquid Barcodes
    Blog post

    Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

    Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

    Liquid Barcodes
    Blog post

    What Is C-StorePay?

    Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

    Liquid Barcodes
    Blog post

    Polish Retail Leader Żabka Launches Coffee Subscription Program

    Polish retail giant, Żabka introduces a monthly coffee subscription program across its vast store network. With its new coffee subscription program, Żabka Polska will certainly dominate the beverage category in Poland’s unique convenience market. In July 2022, Dr. Adam Manikowski, Managing Director of Żabka Polska, was featured on the popular Global Convenience Store Focus video […]

    Liquid Barcodes
    Blog post

    Loyalty Apps Engage Customers

    98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

    Liquid Barcodes
    Blog post

    Save Thousands in Credit Card Fees With ACH

    Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

    Liquid Barcodes
    Blog post

    Maxol Launches First-of-Its-Kind Loyalty App

    Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

    Liquid Barcodes
    Blog post

    Delivering Personalized Content With Machine Learning and Image Recognition

    Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

    Liquid Barcodes
    Blog post

    Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

    Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

    Liquid Barcodes
    Liquid Barcodes

    Put a rocket under your loyalty program

    With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

    Book a Demo →

    We are trusted by global brands.

    Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

    To our case studies →

    Liquid Barcodes
    Liquid Barcodes
    Liquid Barcodes
    Liquid Barcodes

    Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

    To our case studies →

    Liquid Barcodes
    Liquid Barcodes
    Liquid Barcodes
    Liquid Barcodes