Liquid Barcodes

Resources

Liquid Barcodes Connects With Retailers and Vendor Partners at The Car Wash Show

Carolyn Schnare Chief Content Officer, Liquid Barcodes

05/17/2023

The Liquid Barcodes team networks and learns at The Car Wash Show 2023 in Las Vegas. 

Recently, Liquid Barcodes’ Saurabh Swarup attended The Car Wash Show in Las Vegas for the first time. Event attendees of the event experienced a vast exposition, education sessions and networking events. Operators of stand-alone car washes as well as convenience retailers were in attendance in addition to vendors in and around the car wash sector.

Swarup, North America General Manager for Liquid Barcodes, was blown away by the size and scope of the exposition. He was joined by car wash expert Lars Hecht, former Circle K Senior Global Category Director for car wash and now Owner of Car Wash Consulting. The duo enjoyed connecting with friends and partners at the DRB booth and around the trade show floor.

 

Car Wash Show Saurabh Swarup and Lars Hecht

 

Car Wash Show Saurabh Swarup

 

Car Wash Trends

“The biggest theme at the show was unlimited wash subscription plans – they are mainstream and everyone is offering them,” comments Swarup. In addition to subscriptions, he noted that top-notch technology is imperative for retailers. “Having a car wash completes the entire gas station offering for a retailer and provides for a full experience for the consumers too. Additionally, technology becomes even more important because consumers are using technology at the pump, inside the store and they expect to use it at the car wash. The tech solution need not be fancy but something that is simple and most importantly that it works.”  

He notes also that “consumers today don’t want to interact with anyone but prefer ‘Do-it-Yourself’ options- whether choosing a wash, deciding the upsell feature, starting the wash or any other aspect. The only interaction consumers need is if something is not working or they need help.”

 

Expertise in the House

Swarup and the expert team at Liquid Barcodes have a lot of experience in car wash programming after successfully releasing several car wash subscription apps in North America and Europe. Having a world-renowned expert along for the trip was certainly a highlight for Swarup. 

“Lars is a highly respected person in the car wash industry. He has managed the largest car wash network of over 3,000 sites across the world for Circle K and knows a thing or two about the business that many others don’t,” says Swarup. “Lars brought subscription programs to the industry and established that they make business sense for any operator. It is great to have Lars as an ambassador for Liquid Barcodes as he adds a lot of credibility to what we say or promise our customers. The deep insight, knowledge and know-how that Lars brings to the business is second to none and having him as part of the conversations added a totally new and different dimension to the entire piece.”

 

Car Wash Show Lars Hecht

A Must-Attend Event

“This was my first time at the show and I really enjoyed attending the sessions and walking the floor,” says Swarup. “The show is a must-attend for anyone who is connected to the car wash industry. It really opened up my world within the industry as we do cater to an essential part of the business but there is way more to the business than what we do. It is a complex business to operate and technology plays an extremely big role in it, both from the front end on the consumer side and the back end.”

The Liquid Barcodes team can be found at two upcoming convenience industry events. CEO Mats Danielsen will be attending the NACS Convenience Summit Europe in Dublin at the end of May and the entire Liquid Barcodes team will be at the October NACS Show, exhibiting in the technology section.


Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technoloy innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin. Circle K’s pioneering car wash subscription program, powered by the Liquid Barcodes platform, […]

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards. The Irish Loyalty & CX Awards 2023 recognise excellence, innovation, and achievement in loyalty and […]

Blog post

Record-High Sales Coupled With Record-High Credit Card Swipe Fees Perplex Convenience Industry

NACS releases 2022 data for the convenience industry and retailers report record-high sales, fuel prices, and credit card swipe fees. In a year of record-high gas prices, retailers recorded record-high sales and credit card swipe fees, according to the 2022 NACS State of the Industry data that was recently released. The $906.1 billion dollar U.S. […]

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.   Sunshine Gasoline Distributors, based in southern Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2022. […]

Blog post

Everyone Wins With App Games

Games reward customers for visiting an app and encourage them to visit the store. Customers love to feel appreciated, they love a good deal and they especially love winning.  Customers are excited when they get a good discount or coupon. And, they truly feel like winners after playing and winning a game. It is easy […]

Blog post

Liquid Barcodes Connects With Convenience Industry Leaders in Texas

The Liquid Barcodes team networks and learns at 2023 NAG Conference in Austin, Texas. Last week, Liquid Barcodes attended and exhibited at the US convenience industry conference held by the National Advisory Group (NAG). Among those present from the Liquid Barcodes team were Saurabh Swarup, General Manager of North America and Jose Santiago, Head of […]

Blog post

5 Cs of Summer: Cold Coffee, Clean Cars & Convenience

Subscription programs are a great way to secure long-term customer loyalty and revenue. Whether you are providing a subscription for beverages or car washes, securing recurring monthly revenue is imperative to stay competitive.   Summer is around the corner and retail marketers are crafting sunny campaigns to increase customer traffic to the store. Help those […]

Blog post

Circle K Makes a Splash With Car Wash Subscription Program in Europe

Circle K has extended its highly successful car wash subscription program to Norway after successful implementations in the United States, Canada, Denmark, Sweden and Estonia. Circle K’s vast global network of car washes has digitally transformed operations with its revolutionary car wash subscription program. First launched in Denmark and the U.S. in 2020, the program […]

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Polish Retail Leader Żabka Launches Coffee Subscription Program

Polish retail giant, Żabka introduces a monthly coffee subscription program across its vast store network. With its new coffee subscription program, Żabka Polska will certainly dominate the beverage category in Poland’s unique convenience market. In July 2022, Dr. Adam Manikowski, Managing Director of Żabka Polska, was featured on the popular Global Convenience Store Focus video […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes