Liquid Barcodes


Subscriptions for the win!

Carolyn Schnare Chief Content Officer, Liquid Barcodes


Amazon Prime is, by nature, a subscription under the auspice of membership. Pay an annual fee, get 2-day shipping and exclusive deals. Amazon took it one level further with “Subscribe & Save” where you can get everyday – and not so everyday – items shipped to you on a regular schedule. 

Fireball box

In the early days of the global pandemic, I bought a tub of Atomic FireBalls, the fiery jawbreaker candy, to take with me on dog walks. (Fun fact: one FireBall lasts me one mile so I pack extra for long walks and began telling my family I was going on a 3 FireBall walk so they knew when to expect me home!) A month later, I was ordering another 4-pound tub (don’t judge!) and Amazon asked if I wanted a 15% discounted price if I signed up for the Subscribe & Save offer that would come to me every single month. Sure! 2 years later, we’re still consuming more FireBalls than any humans probably should, but we’re hooked. 

In the name of research, I just perused the Amazon Subscribe & Save page of what’s available. I found a bunch of things I didn’t know I needed like washing machine cleaning tabs. How convenient! These tabs will come every month which then reminds me to use them because let’s face it, who has a reminder for cleaning their washer every month? Thanks, Amazon!

Read that last sentence again. What stands out? Convenience.

Giving customers something they didn’t even know they wanted. Gratitude.

The Retail World

This week, two popular restaurants announced programs that allow members of the program to get their favorite items on a regular basis for a monthly subscription price.


On January 6th, Taco Bell launched the Taco Lover’s Pass for $10 USD that awards loyal taco aficionados one daily taco every single day for a month. And it’s not just a basic taco on this special menu. Lover’s can pick from 7 specialty tacos including a Spicy Potato Soft Taco that I didn’t know I wanted until I read that.

Taco Bell's subscription for the win

I bet customers don’t leave with just a taco. For me, there would be at least one order of cinnamon twists in that bag. 

Earlier this month, Sweetgreen introduced the Sweetpass that gives subscribers a $3 USD discount off salad purchases every day for a month for the low cost of $10 USD. In just four visits this pays itself off for the Sweetpass holder. Saving money and eating healthy. Winning!

sweetpass the sweet greens subscription

Opportunity Abounds

If you’re a retailer or food service provider, think about those regular customers who come every day or maybe once a week on their cheat-day Friday. What are they purchasing every time they come in? Coffee maybe? A fountain soda or iced tea? A donut? What if you’re the only gig in town near an office building. I bet you have customers who come in every single day to buy their lunch. How very convenient for them if all they have to do is show their app and their favorite item is ready. Maybe they’ll add on a little something extra to their order with all that extra money they aren’t physically paying that day. 

On the backend, your food prep team will have a better handle on inventory ordering and preparation knowing how many pass holders may come that day. Your CFO might thank you for fewer individual transaction fees. And, your marketing team will be thrilled to have the social media love that this shiny new program will generate with happy customers.

What’s next?

Time to walk the neighborhood. What are competitors offering in this subscription space? Look inside and outside the channel to create a unique offer that customers will love. Look beyond retail, too. Look at movie theaters offering frequent-viewer passes and school athletic booster passes that give parents a certain number of admissions for one price. These online retailers and service providers certainly have interesting offers but you, my retailer friend, have one thing they don’t have: brick and mortar stores that can provide these items in person, on the go and when and where they want them. 

Meet the customer where they are. Better yet, entice them to come on over to where you are.


About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience store and foodservice industries. Our proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty-driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty, and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

How can Subscription help your business grow?

Subscription ensures recurring revenue by recruiting returning, high-value customers for your convenience retail store. By buying a subscription to coffee or carwash, you make these regular purchases as convenient as possible for your customer. When buying a monthly subscription in the app, your consumer can skip the line: Quick and easy – the ultimate convenience. This allows you to simplify your operation and handle peak hours more smoothly. Find out how we can help.

About Me:

Carolyn Schnare

Chief Content Officer, Liquid Barcodes

I have been involved with the convenience retailing industry for nearly two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, I worked at NACS (National Association of Convenience Stores) in a variety of roles from event production and management to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Before NACS, I worked for several years in the U.S. House of Representatives. I graduated from the University of Maryland with a BS in Political Science.


Blog post

5 Cs of Summer: Cold Coffee, Clean Cars & Convenience

Subscription programs are a great way to secure long-term customer loyalty and revenue. Whether you are providing a subscription for beverages or car washes, securing recurring monthly revenue is imperative to stay competitive.   Summer is around the corner and retail marketers are crafting sunny campaigns to increase customer traffic to the store. Help those […]

Blog post

Circle K Makes a Splash With Car Wash Subscription Program in Europe

Circle K has extended its highly successful car wash subscription program to Norway after successful implementations in the United States, Canada, Denmark, Sweden and Estonia. Circle K’s vast global network of car washes has digitally transformed operations with its revolutionary car wash subscription program. First launched in Denmark and the U.S. in 2020, the program […]

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

Sunshine Gasoline Introduces ACH-Only Mobile Payment for Fuel

Florida convenience retailer releases fuel payment app accepting only ACH payment, saving thousands in payment processing fees for the retailer. Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand featuring a special fuel pay program, powered by C-StorePay by Liquid Barcodes, which allows consumers to conveniently pay for fuel using the app. Customers simply […]

Blog post

2022: An Outstanding Year for Liquid Barcodes and Our Customers

In 2022, Liquid Barcodes witnessed a year of unprecedented growth with customers, products and team members. Every great business has an inspiring founding story and Liquid Barcodes’ 10-year journey is inspiring the future of loyalty. Beginning as a startup in Norway, the company opened its second office in the United States in early 2022 and […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Polish Retail Leader Żabka Launches Coffee Subscription Program

Polish retail giant, Żabka introduces a monthly coffee subscription program across its vast store network. With its new coffee subscription program, Żabka Polska will certainly dominate the beverage category in Poland’s unique convenience market. In July 2022, Dr. Adam Manikowski, Managing Director of Żabka Polska, was featured on the popular Global Convenience Store Focus video […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes