Liquid Barcodes

Resources

Stinker Stores Named Best New Loyalty Program in the U.S.

Mats Danielsen, CEO Liquid Barcodes

29/10/2021

 

CStore Decisions      2021 Best New Loyalty Program 

Stinker Stores’ new loyalty program offers multiple redemptions with a single scan and stands out with a gamification feature to keep customers engaged.

This article is originally published on CStoreDecisions and written  | 

Stinker Stores, with 103 convenience stores across Idaho, Colorado and Wyoming, launched its new Rewards and Gamification digital loyalty program powered by Liquid Barcodes at the end of June, injecting some fun into the rewards process.

Stinker was looking to raise the bar in rewarding its loyal customers with maximum savings.

“We wanted to ensure we were providing our customers all the savings that can be harnessed through available incremental funding by utilizing a loyalty program,” explained Shelley Coleman, category and merchandising manager for Stinker. “Given our customer loyalty throughout the pandemic, the timing seemed better than ever to return the highest level of savings possible to our loyal patrons in a way that is both fun and easy for them to use.”

The loyalty program is available via the Stinker Stores app, which can be downloaded for free from Apple or Google app stores.

Stinker stores App Screenshots“The fun, iconic nature of our Mascot, Polecat Pete, really comes through in our app and provides both rewards, games and smiles for our customers,” she said.

Stinker’s goal is to deliver convenience for customers through a ‘one scan’ process. In other words, when customers scan the app at the point of sale, they can immediately receive a host of rewards, including dispensed beverage savings, award stamps or digital ‘card punches,’ and engage savings from bundled item purchases — all at the same time with just a single scan.

“Our IT department performed extensive research on a loyalty program that would provide our customers with savings, fun engagement and deliver a point of difference for us as the retailer,” Coleman said. “Liquid Barcodes in conjunction with the app developer, Rovertown, not only delivered that, but also shined as great partners to work with from ingenuity to rollout.”   

Stinker Rewards App GamesThe program is app-based, with no card option, which Stinker thinks best aligns with how its customers want to redeem and earn rewards.

“Given the percentage of our customers who own smartphones, this seemed like the best fit for convenience, ease of use and reward redemption,” Coleman said.

The app officially went live to Stinker’s customer base on June 23, 2021, and is available to use at all 103 Stinker Store locations. When customers download the app, they are instantly rewarded with an offer for a free coffee or fountain drink. They also get rewards when they refer friends or family to the program.

One of the standout features of the new loyalty program is the gamification aspect. Customers can play daily games in-app for a chance to win free products and coupons.

For example, one game consists of spinning a rewards wheel, with the hope that the spinner stops on a free candy bar or another prize that guests can redeem on their next visit.

Iconic mascot Stinker Stores

“This acts as both a customer appreciation tool but also allows vendors an opportunity to sample their products and increase their own brand’s traction,” Coleman said.    

Another key feature is the aforementioned in-app stamp cards for coffee, fountain and energy drinks, which takes the manual punch-card program Stinker used to offer and pulls it into the app, offering a high level of convenience by electronically tracking stamps like a digital punch card. 

Stinker’s coffee and fountain programs both deliver a free reward item once the customer purchases six, with doughnuts expected to join the stamp program down the line. Loyalty customers buying energy drinks can get one free after purchasing nine.

Currently, the app can only be used for in-store transactions. However, it does offer a link to Stinker’s fuel savings app, which is called DINOPAY. Through DINOPAY, customers can save up to 30 cents per gallon at the pump.

“The (Stinker Stores) app truly represents the positive and fun level of service we strive to deliver for every one of our customers, employees and vendor partners,” Coleman said.

 

Test Drive the Stinker Stores App

 

Logo

Stinker Stores

Stinker Stores‘ goal is to deliver convenience for customers through a ‘one scan’ process. When customers scan the app at the point of sale, they can immediately receive a host of rewards, including dispensed beverage savings, award stamps or digital ‘card punches,’ and engage savings from bundled item purchases. Customers can play daily games in-app for a chance to win free products and coupons.

Liquid Barcodes Liquid Barcodes
Liquid Barcodes

Blog post

Paying for Fuel With an App Is Convenient….Until It Isn’t

Paying for fuel using a stored payment method through your smartphone and the store’s app is an amazingly convenient concept. Drive up, link your phone and the pump, pick your payment method and fuel up. In under 5 minutes, your fuel tank is full and you’re on your way and you never touched a payment […]

Blog post

For the Love of Convenience

This summer, my family took the proverbial summer road trip vacation. First, we drove from our home in Virginia up north to the great land of lobstah in wicked cool New England. After that, we drove from there down to the endless sandy beaches in the Outer Banks of North Carolina.     1,500 miles! […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Subscription Programs Are Economically Smart Investments

Monthly subscriptions to products and services are economically smart investments for retailers and customers With a recession looming and gas prices still at record-high levels, customers are tightening their grip on their wallets. But this doesn’t mean they’ll be turning their backs on convenience store purchases and there are ways you can weather the impending […]

Blog post

Converting Impulse Shoppers to Automatic Customers

Subscription programs for drinks and snacks encourage customers to change from impulse buyers to automatic customers   Customers stop at gas stations and convenience stores to buy fuel, for beverages and snacks and to use the bathroom, essentially in that order of priority. A NACS survey of gas-buying customers found that half went into the […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Sweet Tea and Coffee Subscription Beverage Programs Brew Recurring Revenue

As summer nears, consumers are turning their attention towards refreshing iced beverages and iced tea is a hot seller this time of year, especially when sold with a subscription beverage program. Sweet tea might be the quintessential drink of southerners in the U.S, but the rest of the country has developed a taste for the […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Blog post

Unlimited Car Washes!

Subscription programs for car washes are a hot trend in convenience retail.

Blog post

Car Wash Program Drives Sales for United Pacific

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. Oftentimes, car wash units occupy a small corner of the lot and do not receive much attention. This is not the case for those […]

Blog post

Danish Railway Rewards Riders with DSB Plus

The Danish railway system, known as DSB, is going the distance to reward customers by partnering with convenience retailer 7-Eleven to deliver points towards food and coffee simply for riding the rails. Whether commuting or travelling longer distances, riders who join DSB Plus earn points whenever they travel within Denmark. DSB is an abbreviation for […]

Blog post

Subscriptions for the win!

Amazon Prime is, by nature, a subscription under the auspice of membership. Pay an annual fee, get 2-day shipping and exclusive deals. Amazon took it one level further with “Subscribe & Save” where you can get everyday – and not so everyday – items shipped to you on a regular schedule.  In the early days […]

Blog post

Customer Retention Program of Circle K Vietnam

As the first international convenience store brand to launch in Vietnam, Circle K has over a decade of expertise catering to the needs of the 96 million residents of this huge country, operating a network of over four hundred convenience stores each open 24 hours a day! So launching an outstanding customer retention program was […]

Blog post

Stinker Stores Named Best New Loyalty Program in the U.S.

        2021 Best New Loyalty Program  Stinker Stores’ new loyalty program offers multiple redemptions with a single scan and stands out with a gamification feature to keep customers engaged. This article is originally published on CStoreDecisions and written by Erin Del Conte | October 28, 2021 Stinker Stores, with 103 convenience stores across Idaho, […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes