Stinker Rewards Customers In A Fun And Engaging Way

Paula Thomas, Chief Content Officer, Liquid Barcodes


With a passion for delighting their customers in simple, fun and engaging ways, Stinker Idaho, has created a compelling app-based loyalty program.

It’s designed as an easy and engaging way for customers to earn digital stamps every time they buy products such as coffee, donuts, fountain or energy drinks.

With a total of 103 convenience stores across Idaho, Colorado and Wyoming and over eighty years experience taking care of its customers, Stinker has customer delight at the heart of everything they do.

The new rewards program mobile app can be downloaded free of charge from either the Apple and Google app store.

To keep things simple and easy for both the customers and store staff, Stinker has kept the instore experience completely frictionless. Users just need to scan their phone once to enjoy the program benefits and rewards.

Stinker Loyalty Program

The program rewards new members instantly by giving them a sign up reward which can be redeemed anytime within the following seven (7) days. Users also get access to exclusive discount coupons and digital stamp cards as well as engaging games that are refreshed weekly, offering users a chance to play and win everyday.

Simplicity is at the heart of the Stinker rewards program, from easy registration to digital stamp cards. Customers know exactly how many they have purchased and when they can enjoy their free reward.

So easy to understand, easy to use and easy for store staff to communicate. These simple mechanics ensure that the users stay engaged and come back more frequently.

Some of the engaging screens showcasing the stamp cards, games and coupons in the new Stinker loyalty app.

In order to make the program effortless for both staff and customers, the app allows members to access all the program benefits just by scanning their membership ID (QR code) in store. Members who identify themselves get further discounts off purchases, and these are normally funded by suppliers. They are also known as “level two” discounts.

By simply scanning their QR code, the customers experience is completely frictionless in store.

Liquid Barcodes is proud to have led both the design and development of this program, following a clear brief from Stinker to focus on delighting customers and keep life simple for them.

By rewarding their customers for things they already love to buy, the app includes fun games to play that change weekly, helping ensure that customers become increasingly loyal to the Stinker brand, building frequent and repeat visits to their stores.

Stinker boasts the latest contemporary interior designs 

Partnership Planning

From a business perspective, the new program also supports partner brands and suppliers, offering them a direct, digital destination where they can promote their products, creating a win-win-win between these brands, Stinker and of course the consumers themselves.

Stamp Cards such as Red Bull and Monster are funded by partners

Clear, Consistent and Compelling

Stinker President Charley Jones said “We’ve made it our mission since we opened for business in 1936 to delight our customers and exceed their expectations, while keeping things super simple. This app is the best way we have found to give our customers the discounts and rewards they deserve and help them have some fun every day too. Even our employees love it!”

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Loyalty Podcaster

With over twenty-five years marketing experience, I specialise in loyalty marketing articles and podcasts. In addition to working with Liquid Barcodes, my clients have included Telefonica O2 Priority, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group (UAE), as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards and proud host of the “Let’s Talk Loyalty” podcast – the industry’s first podcast for loyalty marketing professionals.



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