Liquid Barcodes

Resources

Narvesen Norway Next to Innovate

Paula Thomas, Chief Content Officer, Liquid Barcodes

08/10/2021

One of our favourite convenience store chains must be the Reitan Convenience, a retail group operating numerous respected brands and store formats that lead the market in every one of the seven countries they operate in.

In Norway, Narvesen is their convenience brand that includes over 440 kiosks and 2,500 employees, with each store enjoying over 200,000 customer visits per day. This means that on average, every Norwegian visits Narvesen approx 16 times during the year. They clearly know how to keep their customers happy!

Their vision is to be “recognized as the most value-driven company” and this powerful approach has helped Reitan Group to achieve turnover of 105.6 billion NOK in 2020 (approx $12 billion), led by its core beliefs including focusing on both commerce and common sense.

And it’s these values that ensure that great ideas within the group are shared and “copied with pride”, with Narvesen Norway noticing the clever idea that is proving so successful for their colleagues in Sweden, who launched a coupon shop to enable them to sell everyday convenience store products – but for the first time at scale!

The concept is simple – many companies need access to everyday products like coffee or ice-cream, to share as treats or rewards with their staff, or members of their loyalty programme.

This article explains the concept which has successfully created this entirely new B2B revenue channel in both Sweden and Norway and why it might be of interest to other convenience retailers looking for new ways to grow.

Liquid Barcodes

The Narvesen team loves to share ideas like the Coupon Shop from its colleagues in Sweden

How Does the Coupon Shop Work?

We shared the details of the first coupon shop in the Reitan Group in our article entitled “Surprise and Delight at Scale” which explains not only HOW it works and WHY it works, but also the customer journey, based firmly on the principles of simplicity we mentioned earlier.

These beautiful images below illustrate the broad range of rewards that Narvesen are offering to their B2B customers – eight different options that include their own-branded products such as coffee and croissant or branded products such as Cornetto and Coca Cola.

The “per-treat” price range from 15 NOK (approx $1.72) to 30 NOK (approx $3.44) and buyers can order coupon codes for anywhere between three and five hundred coupons at a time!

Gratis coffe

Gratis

Click HERE to see the latest loyalty concepts launched within the Reitan Group with their coupon store for customers in Narvesen Norway

So What Types of Convenience Stores Is a Coupon Shop Useful For?

Here is our checklist for consideration:

  • Convenience retailers who are interested in exploring customers who buy in bulk – B2B partners rather than individual B2C consumers.
  • Retailers who want to position themselves as innovative.
  • Retailers who realise the power of the “first-mover” advantage.
  • Any retailer prepared to invest some time in linking this powerful technology platform to their website and then introducing the concept to big companies in two key areas: loyalty programme operators and large employers who want to reward their staff with everyday treats they love – any companies that want easy and impactful ways to drive surprise and delight, build loyalty and prevent churn.

And of course, because the coupons are digital, the users enjoy contactless treats which they claim using their own phone, in their own time, and at their own local store!

We wish Narvesen every success with their coupon store in Norway, and no doubt once this proves as successful as Pressbyran in Sweden has enjoyed, we look forward to further expansion across other countries that Reitan Convenience operates in.

Narvesen

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Loyalty Podcaster

With over twenty-five years marketing experience, I specialise in loyalty marketing articles and podcasts. In addition to working with Liquid Barcodes, my clients have included Telefonica O2 Priority, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group (UAE), as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards and proud host of the “Let’s Talk Loyalty” podcast – the industry’s first podcast for loyalty marketing professionals.

 

Test Drive the Narvesen Norway App

Logo

Narvesen Norway

Narvesen has been a pioneer in digital for a decade and have today one of the most used retail apps in Norway. The app contains digital stamp cards and prepaid cards, gamification mechanics, coupon offers and rewards such as birthday rewards and recruit-a-friend.

App store logo Google Play Logo
Liquid Barcodes

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees this month and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app based incentive programs. […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App With FuelPay in Ireland

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market.   After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Sweet Tea and Coffee Subscription Beverage Programs Brew Recurring Revenue

As summer nears, consumers are turning their attention towards refreshing iced beverages and iced tea is a hot seller this time of year, especially when sold with a subscription beverage program. Sweet tea might be the quintessential drink of southerners in the U.S, but the rest of the country has developed a taste for the […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Blog post

Unlimited Car Washes!

Subscription programs for car washes are a hot trend in convenience retail.

Blog post

Car Wash Program Drives Sales for United Pacific

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. Oftentimes, car wash units occupy a small corner of the lot and do not receive much attention. This is not the case for those […]

Blog post

Danish Railway Rewards Riders with DSB Plus

The Danish railway system, known as DSB, is going the distance to reward customers by partnering with convenience retailer 7-Eleven to deliver points towards food and coffee simply for riding the rails. Whether commuting or travelling longer distances, riders who join DSB Plus earn points whenever they travel within Denmark. DSB is an abbreviation for […]

Blog post

Subscriptions for the win!

Amazon Prime is, by nature, a subscription under the auspice of membership. Pay an annual fee, get 2-day shipping and exclusive deals. Amazon took it one level further with “Subscribe & Save” where you can get everyday – and not so everyday – items shipped to you on a regular schedule.  In the early days […]

Blog post

Customer Retention Program of Circle K Vietnam

As the first international convenience store brand to launch in Vietnam, Circle K has over a decade of expertise catering to the needs of the 96 million residents of this huge country, operating a network of over four hundred convenience stores each open 24 hours a day! So launching an outstanding customer retention program was […]

Blog post

Stinker Stores Named Best New Loyalty Program in the U.S.

        2021 Best New Loyalty Program  Stinker Stores’ new loyalty program offers multiple redemptions with a single scan and stands out with a gamification feature to keep customers engaged. This article is originally published on CStoreDecisions and written by Erin Del Conte | October 28, 2021 Stinker Stores, with 103 convenience stores across Idaho, […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes