Liquid Barcodes

Resources

Loyalty and the Future Forecourt

Paula Thomas, Chief Content Officer, Liquid Barcodes

07/01/2019

It’s not often enough that we stand back from our everyday working lives and wonder what’s truly possible to achieve. Beyond the busy responsibilities of everyday tasks to manage our loyalty programmes and drive our businesses forward, how often do we take the time to imagine exciting new possibilities to inspire ourselves and create something new and extraordinary?

As a loyalty marketing consultant, writing extensively about driving loyalty in convenience retail, this article is giving me a chance to do exactly that. Beyond the limitations of any one project brief, brand guidelines or legacy system limitations, join me in imagining how we can (and will!) enhance loyalty on our forecourts as time and technology evolve.

Firstly a definition – “loyalty” is not a programme, it’s an emotion, so this article will discuss both principles and innovative technology applications that are driving customer loyalty in exciting ways. As loyalty marketers, our job is to move customers beyond the transaction-led programmes and mindset of the past, to the compelling concepts and true customer connections of the future.

New Loyalty

7-Eleven in the US Has Just Won Best New Loyalty Launch of the Year

Principles of Loyalty

Before we explore the ways to drive loyal behaviour in the future, there are some critical principles that are today already defined as loyalty best practices today but aren’t always followed. Let’s recap these basics before we leap into our future vision:

1) Simplicity

The essential approach for loyalty on the forecourt is simplicity. Demands for consumers’ attention are increasing to the point of overwhelm, so brands that cut through with simple, clear concepts will automatically delight customers.

The latest technologies that simplify life for customers include payment-linked loyalty, where customers are recognised and rewarded simply from their payment card, and also subscription programmes, where customers get a bundled pricing model for unlimited access to the products they buy everyday anyway.

So the most innovative loyalty programmes of the future will not only include the ability to order, pay, play, share treats, claim offers and earn rewards as most currently do, but also incorporate these latest payment models for customers like me for whom excessive till time on a busy day feels like the ultimate inconvenience. Let’s relieve customers of the need to present either a plastic or even a digital loyalty card for their shopping, and save them the hassle of daily payments for daily purchases when they could more easily pay us once in advance.

2) Trust and Transparency

The Deloitte Global Millennial Survey 2019 leads with the headline “trust reaches troubling low levels”, so no brand can expect to survive as a business or earn any customer loyalty without first establishing trust. Brands like Starbucks in the US and Hema Supermarkets (part of the Alibaba Group of companies) in China are already building “traceability” into their apps.

Customers simply scan QR codes and can access a product’s origins and processing history. The information includes audits such as pictures of the distributor’s operating permits and food safety certificates – part of a movement described as “extreme digitalization”.

This attention to detail is an exciting example of how any retailer’s loyalty app can host content about its products that goes way beyond the minimum space available on the product’s packaging – earning trust (and loyalty) over time with consumers who will increasingly expect to have access to this information.

3) Sustainability

The number one concern for the number one consumer group in the world is the environment. More than half of the world’s population is concerned about this “unprecedented global emergency” and are actively choosing to support brands that stand for sustainability. Ideas that allow fuel forecourts and their customers to offset their carbon emissions are an essential step towards addressing consumer concerns about how we individually and collectively behave.

I recently attended the NACS Europe Convenience Summit and was left in no doubt that we as an industry have huge challenges ahead as we face up our environmental responsibilities, whether by supporting new solutions such as electric vehicles, or finding ways to use less plastic.

Loyal customers will demand a more sustainable model – loyalty to the planet perhaps becoming a real opportunity to differentiate.

opportunity

So What’s Next For Forecourt Loyalty?

So this is the fun part. While there are dramatic retail technology trends in Asian markets in particular, for those of us in the Western world, I personally don’t them arriving in our forecourts anytime soon. Technologies such as facial recognition, artificial intelligence and augmented reality, as well as robots replacing human staff could bring more complexity than benefits, as regulation around GDPR and other cultural issues first need to be addressed.

So here I will instead showcase ideas that are truly exciting and relevant and I expect will emerge on to our forecourts in the next five years. These ideas indicate the near-term future of loyalty, as I see it at least.

Wish One – Voice-Assisted Ordering

For me, the elusive magic happens when clever technology extends beyond early adopters to mainstream use.

We’ve mentioned above how most fuel retail apps offer the ability to pre-order and pre-pay along with helping us track our points and rewards. However most convenience programmes are based on tapping – tap to order, tap to pay etc – and this makes perfect sense in many situations – but not when I’m driving!

If I had a magic wand for an overnight evolution that would drive my forecourt loyalty, it would be for Alexa and Siri (my preferred voice assistants) to understand my favourite coffee order and place that order for me at the nearest branch of my preferred fuel station. As I already use their loyalty application, my payment details are stored, and the voice assistant offers the perfect solution instead of waiting to park in order to tap my phone.

I would happily use the same voice assistant ahead of time to pre-order and pre-pay my snacks and treats, ready for collection at either a drive-thru window or at a designated pick-up point in the store. With payment already made, this ensures no queues or delays. Instead, I rely on my loyalty app to order my favourite products at my command, ensuring I receive all of my rewards and eliminating the friction along the way.

While it’s not clear yet how many customers are using voice assistants, the 2019 Annual Internet trends Report just released by Mary Meeker (dubbed the “Queen of the Internet”) confirms over 47 million Amazon Echo devices in use globally, reflecting changing behaviour and a marked move to voice assistants – an emerging trend we will undoubtedly see incorporated in the loyalty programmes of the future.

Wish Two – Cheaper and Easier Ways to Pay

It’s not just consumers that want cheaper and easier ways to pay – the costs of credit card payments is borne by retailers, many of whom may be excited at this week’s announcement of “Libra” – the new global cryptocurrency backed by stable assets and run by an independent finance organisation who will manage the interests of 28 digital giants when it launches in 2020.

While the public has become increasingly wary of Facebook’s behaviour in recent years, there’s no doubt that in theory at least, this global digital currency does offer an interesting alternative to traditional payment methods of either cash or cards.

Already some forecourt retailers are embracing cryptocurrencies, with Circle K in the USA already adding some Bitcoin ATM’s to their network, so the forecourt of the future will certainly need to pay close attention to what currencies digital customers want to pay with, in order to earn their respect and loyalty.

June 18th saw the launch of a new crypto-currency backed by some of the world’s biggest digital platforms

Wish Three – Enjoyable Experiences

While it’s certainly true that gas stations “are among the least celebrated works of architecture”, there’s no doubt that the exact same audience driving the growth of the $600 billion “grab and go” convenience business, is the same audience demanding ever-better experiences from retailers.

The future forecourt retailer will need to cater to longer dwell times as electric vehicles re-charge, and in my view, this will demand an increasingly premium experience in order to become the destination of choice with loyal customers. Even in this digital era, “the most efficient and effective marketing is one’s own product, plus happy customers, plus recommendations”.

I believe that the forecourt of the future will embrace a “surprise and delight” approach to creating increasingly enjoyable in-store experiences and embrace the best that technology can deliver to ensure their brand delivers equally delightful digital experiences.

gas stations

One of the ten most beautiful gas stations in the world. 

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialised for the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group, as well as Avios – the global points currency for some of the world’s top airlines. I am also a judge for the Loyalty Magazine Awards. 

—————————————————–


Blog post

Lessons in Loyalty: Rewarding With Stamps

Keep customers engaged and happy with loyalty program stamp rewards. 

Blog post

Lessons in Loyalty: In-Store Excellence

Executing a personalized loyalty strategy ensures each store visit is efficient and includes moments of gratification.

Blog post

Lessons in Loyalty: Powerful Promotion

Promote a rewarding loyalty program that prioritizes personalized value to ensure members feel valued, and appreciated.

Blog post

Lessons in Loyalty: Engage Members

An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

Blog post

Lessons in Loyalty: Recruit Loyalty Program Members

The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Lessons in Loyalty: Easy, Empowering, and Engaging 

Invite higher sales with a loyalty program that is easy, empowering, and engaging.

Blog post

Lessons in Loyalty: Clear, Compelling and Consistant Programming

Engage customers with a compelling loyalty program that is clear, compelling, and consistent.

Blog post

Liquid Barcodes: Elevating Retail Experiences

Liquid Barcodes is a proud partner to global retailers using revolutionary technology to increase sales and grow customer engagement.

Blog post

Unlock Customer Loyalty: Choosing the Right Rewards Program for Your Business Goals

Loyalty reward programs attract new customers, keep them coming back, and increase sales, and can be tailored to meet specific goals.

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

Liquid Barcodes Connects at 2023 NACS Show

Liquid Barcodes exhibits at the 2023 NACS Show showcasing its app-based loyalty, subscription, and payment solutions.

Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
istan

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANASLOT

judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

https://social.msdn.microsoft.com/Profile/istana-slot-777
https://www.behance.net/helmipaten
https://telegra.ph/IstanaSlot-Tempat-Terbaik-untuk-Pengalaman-Perjudian-Online-yang-Seru-10-20
https://gab.com/istanaslotgacor
https://onlinegamblingworld.my-free.website/s/cdn/?https://livechat-istanaslot.xyz/
https://www.provenexpert.com/istanaslots/
https://link.space/@istanaslot777
https://t.me/s/situsslot
http://forum.blockmango.com/topic/53367/link-alternatif-login-istanaslot-daftar-dan-gabung-segera
https://istanaslots.contently.com/
https://500px.com/p/istanaslots
https://myspace.com/istanaslots
https://medium.com/@erlinapaten777/istanaslot-situs-judi-slot-online-terbaik-dan-terpercaya-di-tahun-2023-ae10feac6088
https://medium.com/@erlinapaten777
http://istanaslots.idea.informer.com/
https://replit.com/@erlinapaten777
https://replit.com/@istanaslot777
https://istanaslotgacor.hashnode.dev/link-alternatif-login-istanaslot
http://193.140.229.56:3000/istanaslots/istanaslot/issues/1
https://dribbble.com/istanaslots/shots
http://193.140.229.56:3000/istanaslots
https://dribbble.com/istanaslots/about
https://ko-fi.com/istanaslots
https://ko-fi.com/istanaslots/gallery
https://disqus.com/by/istanaslots/about/
https://bbs.now.qq.com/?5951916
https://potofu.me/istanaslots
https://lit.link/en/istanaslots
https://www.blogger.com/profile/13732575843288704588
https://fae.disability.illinois.edu/summary/18b7ac547f835b20/rc/
https://nowewyrazy.uw.edu.pl/profil/istanaslots
https://hub.docker.com/r/istanaslots/link-resmi-istanaslot
https://app.simplenote.com/p/7qTCNx
https://www.tripadvisor.com.vn/Profile/Traveler55768473195
https://www.scoop.it/topic/istanaslots
https://withkoji.com/@istanaslot
https://www.bahamaslocal.com/userprofile/1/258137/istanaslots.html
https://justpaste.it/u/istanagacor
https://justpaste.it/6trpi
https://www.pinterest.com/erlinapaten777/
https://git.disroot.org/istanaslots
https://speakerdeck.com/erlinapaten
https://www.walkscore.com/people/114255253064/istanaslots
https://letterboxd.com/istanaslots/
https://beacons.ai/istanaslots
https://www.maliweb.net/author/istanaslot
https://artmight.com/user/profile/2986114
https://myopportunity.com/en/profile/istana-slots/nw
https://www.empowher.com/users/istanaslot7777
https://www.insanelymac.com/forum/profile/2676453-istanaslots/?tab=field_core_pfield_13
https://trello.com/u/erlinaaja/activity
https://about.me/istana-slots
https://cs.astronomy.com/members/istanaslots/default.aspx
https://istanaslotgacor.zohosites.com/
https://issuu.com/istanaslots
https://issuu.com/istanaslots/docs/link_alternatif_login_istanaslot.docx
https://profile.hatena.ne.jp/erlinapaten777/
https://www.linkcentre.com/profile/istanaslos/
https://www.producthunt.com/@istanaslots
https://medium.com/@helmipaten777
https://medium.com/@helmipaten777/istanaslot-terobosan-terbaru-dalam-dunia-slot-online-di-2023-70bd6f25465f
https://heylink.me/ISTANASLOT.COM/
https://joy.bio/istana-gacor
https://solo.to/istana-gacor
https://mylink.la/istanaslots
https://s.id/1WhHE
https://s.id/1WhHO
https://s.id/1WhHX
https://s.id/1WhI3
https://www.wattpad.com/user/istanaslots
https://gratis-4156611.jouwweb.nl/
http://uid.me/istanaslots
https://linkfly.to/51107uVV4AW
https://www.divephotoguide.com/user/istanaslots
https://mez.ink/istanaslots
https://desty.page/istanaslot
https://magic.ly/istanaslots
https://bit.ly/4667NBw
https://bit.ly/47oiujP
https://bit.ly/3Sv5PaG
https://bit.ly/472wu33
https://bit.ly/3sqCjrY
https://bit.ly/49F2fB5
https://gab.com/istanagacorslot
https://social.msdn.microsoft.com/Profile/istanagacorslot
https://profile.ameba.jp/ameba/helmipaten
https://ameblo.jp/helmipaten/entry-12828152988.html
https://giphy.com/channel/istanagacorslot
https://tinyurl.com/istanaslots
https://tinyurl.com/mr2zhnxe
https://tinyurl.com/2ft2dwae
https://tinyurl.com/ms7ujhbe
https://tinyurl.com/2w5ndtb4
https://tinyurl.com/46d5czk2
https://tinyurl.com/td6fkahm
https://www.twitch.tv/istanagacorslot
https://telegra.ph/Link-Alternatif-Situs-Resmi-Pragmatic-Play-11-11
https://glitch.com/@erlinapaten777
https://istanagacor777.weebly.com/
https://6548934d557e4.site123.me/
https://band.us/band/93104459/intro
https://istanagacor.onepage.website/
https://plaza.rakuten.co.jp/istanagacor88/diary/202311240000/
https://profile.ameba.jp/ameba/istanagacor
https://social.msdn.microsoft.com/Profile/istanaslot888
https://istanagacor.vercel.app/
https://istanaslotgacor.wixsite.com/istana-slot
https://social.msdn.microsoft.com/Profile/istanagacorslot
istana slot
istanaslot
https://istanagacor.bloggersdelight.dk/
https://www.zillow.com/profile/istana3com
https://www.zillow.com/profile/helmipaten777
https://telegram.me/s/situsslot
https://istana-slot-gacor.pages.dev/
https://gangsterslot.pages.dev/
Situs Togel Toto 4D https://istana-slots.blogspot.com/ https://sohibslot.makeweb.co/ http://3.107.67.170/ https://istanaslot.vzy.io/