Liquid Barcodes

Resources

Push Notifications – Loyalty Technology

Paula Thomas, Chief Content Officer, Liquid Barcodes

07/26/2020

https://www.youtube.com/watch?v=7XnQCZ5JYGM&feature=youtu.be

 

First introduced by Apple more than a decade ago, push notifications – the loyalty technology that allows brands to communicate directly with customers in the palm of their hand – is still one of the most powerful tools in any digital marketers toolkit.

Used cleverly and with users’ permission, push notifications to allow clear, compelling and direct access to your users with unparalleled visibility, which is exactly the reason we’re discussing it in this, Liquid Barcodes’ first-ever “Feature in Focus” article.  We’re discussing when, why and how to use this feature, with advice on best practices for best results. We’re also highlighting the latest evolution of the technology known as “rich push notifications” – an enhanced format that includes your message, an image, and now a link to further information either within your app or anywhere else online. So whether you want to use emojis to add personality, or simply link to essential legal details, push notifications continue to offer loyalty marketers increasingly powerful ways to engage with users. 

Push notificationSome of the world’s leading convenience brands are using push notifications as part of their marketing mix

Benefits of Push Notifications

With so many media messages competing for consumers’ attention, there is no doubt that their mobile phone is one screen that will never be missed or ignored by customers. Relevant and engaging content is welcome when:

  1. The content sent is personalised to the recipient’s interests such as key categories. Some customers might love healthy food offers, others might prefer treats or recipes. 
  2. As the brand knows which store(s) the customer frequents, they only see communications that are available to them locally.
  3. By knowing your customer, you can send them content in their preferred language.   
  4. Push notifications are generally seen immediately after they’re sent, so the content can be enjoyed immediately.

Perhaps even more importantly, as users can opt-out of receiving messages at any time, they feel in control of what they receive. Brands of course understand that the power has shifted to their users, so they plan and filter their messages for relevance, engagement and consumer benefit before they are sent, to ensure a truly win-win communication. 

Within the Liquid Barcodes loyalty marketing platform, our push notification feature is also automatically set to ensure that your marketing messages are only sent during daylight hours (in the customer’s time zone), ensuring members are never unintentionally disturbed at night time. 

Marketing platform

Use Cases 

As marketing communication tools have evolved, brands have plenty of opportunities and reasons to communicate, so it remains important to identify and prioritise the use cases that deliver the most mutually beneficial impact. A brand that pushes too many messages will not keep the trust of its customers.

Programme Engagement

By joining your loyalty programme, consumers are confirming their interest in engaging and there are plenty of great ways to delight them:

Life Cycle Communications

  1. A welcome message to thank them for joining. This may include an instant reward such as a free coffee or cold drink. 
  2. Communications can then be sent at regular and relevant intervals – for example twenty-four hours after joining, three days later etc. Programme features can be gradually introduced and explained over time – for example sending gift coupons so that members “refer a friend” to also join the programme and both benefit instantly. 
  3. Communications can be scheduled when the member reaches a new tier, earns a new reward, or even when they are CLOSE to earning their next reward.
  4. This channel is also perfect to re-engage lapsed customers with relevant offers – such as a great discount to re-subscribe to a car-wash package. We’ve seen superb response rates for these targeted, timely campaigns, with measurable improvements in the lifetime value of your customer base.  
  5. Personal communications such as birthday messages (with or without a gift/reward) are delightful for customers to receive. So often, they are asked for this personal information by brands who are keen to understand the demographic profile of their customers and yet many forget to use it when the day comes. A person’s birthday is a once-a-year opportunity to really show you’re listening and genuinely value that person.

All of these “opportunities to communicate” can be evaluated, planned and delivered effortlessly in advance store by store, ensuring you’re automatically engaging with members consistently. This leaves your team free to send additional exciting content to relevant segments of customers on a more tactical basis when new campaigns or games are launched. 

Service & Support:

  1. Perhaps the most important use of push notifications is to ensure members have up-to-date information on new and important services that you introduce. These include any new services such as pre-order and pre-pay, delivery or collection as well as improved hygiene processes or policies. 
  2. Push notifications are also perfect for brands who want to measure their performance either tactically (for a particular promotion) or strategically across multiple stores and seasons. Push notifications are a key feature used regularly by brands on our loyalty marketing platform to identify delighted customers (advocates) from simply satisfied ones. Advocates are an important community to connect with as customers increasingly rely on friends and family to recommend which brands and products they can trust over time. app screenshotsPush notifications are a perfect way to measure your net promoter score quickly and efficiently

Even before Covid19 changed the world so dramatically, push notifications were a powerful tool to drive awareness and stay relevant to customers. Industry research on push notifications had already proven that ” Apps that send one or more push notifications a day have 90-day app retention rates that are 3 times higher on iOS and 10 times higher on Android than apps that send none.”

Since Covid19, this relevance has only intensified, with customers needing more information and reassurance, resulting in app open rates hitting the highest open rates seen in 4 years. 

If you’re not already using push notifications to their full potential, please check out the push notifications information page on our website or contact us for specific coaching and support on this powerful feature.

Push notification page

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2 Priority, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group (UAE), as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards and host of the “Let’s Talk Loyalty” podcast.

—————————————————————————————–


Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

Measure Beverage Subscription Program Success

Use three key metrics to measure beverage program success to ensure long-term viability and maximize profits.

Blog post

Enhance Foodservice Sales With Daypart Marketing and a Beverage Subscription Program

Increase overall foodservice sales by combining a smart daypart marketing strategy with a monthly beverage subscription program.    As foodservice continues to become most important to a convenience store’s financial success and ultimate viability, harnessing the dual power of beverage subscription programs and daypart strategies will help elevate sales throughout the day.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

Use Digital Prepaid Cards to Get Started With Subscription Programs

Digital prepaid cards are frictionless and contactless and a simple way to get started with subscription programs. A subscription program is designed to conveniently remove thinking from everyday purchases for customers to make a one-time decision for month-long unlimited products like drinks and coffee.

Blog post

Which Subscription Model Will Win You the Most Customers?

Subscription programs are enhanced loyalty programs that drive repeat visits for your most valuable customers. According to a 2021 report by WestMonroe, the average U.S. consumer spends $273 per month on subscription-based services. If you haven’t already, it’s time to get in on that action.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Record-High Sales Coupled With Record-High Credit Card Swipe Fees Perplex Convenience Industry

NACS releases 2022 data for the convenience industry and retailers report record-high sales, fuel prices, and credit card swipe fees.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

situs slot gacor

situs judi togel slot

situs judi online terpercaya

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANAIMPIAN GROUP

ISTANASLOT

judi slot online gacor

slot win rate tinggi

judi slot online gacor

slot deposit pulsa

istana impian 2

istana impian

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

istana impian 4

istana impian

istana impian 3

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

https://www.interactworldwide.org/

slot online gacor

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

istana slot online

slot88

https://134.209.107.98:777/

https://buletin303.com/

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

angka toto

https://istana-gacor.xyz/

https://istana-gacor.com/

https://www.istanaslotgacor.xyz/

https://istanaslot.w3spaces.com/

https://slot-toto.netlify.app/

https://gangster4d.netlify.app/

gangster4d slot

gangster4d

slot pulsa

http://ukt.uhnsugriwa.ac.id/admin/slot88/

https://bma.ac.ke/wp-content/uploads/2023/

https://ishcsf.com/slot-gacor/

https://www.sos-logistica.org/wp-content/uploads/slot-demo/

http://labiela.com/cgi-bin/slot-gacor/

https://www.ideasei.com/wp-content/slot-dana/

situs togel
slot777
slot gacor
https://dilmil-padang.go.id/slot-pulsa/
https://dilmil-padang.go.id/slot-dana/
http://covid19.bulukumbakab.go.id/slot-toto/
http://covid19.bulukumbakab.go.id/slot-gacor/
http://covid19.bulukumbakab.go.id/slot88/
http://covid19.bulukumbakab.go.id/slot777/
slot777
slot gacor
http://sion.uhnsugriwa.ac.id/css/slot-gacor/