Liquid Barcodes


Family Values Drive Loyalty at Sheetz

Paula Thomas, Chief Content Officer, Liquid Barcodes


A little known historic fact about Pennsylvania is that the very first drive-in gas station was opened in this state, in the city of Pittsburgh, over a hundred years ago in 1913, so it seems fitting that Sheetz, one of America’s fastest growing family-owned gas and convenience retailers has chosen the same city for its technology and innovation hub more than a hundred years later. With Pittsburgh’s growing reputation for tech innovation, the announcement was accompanied by a vision to “create a business that puts the Sheetz as we know it today, out of business” – an impressive intention that re-affirms the past, present and future role of this company in the competitive world of convenience retail. 

Sheetz is already widely respected for pioneering innovative concepts such as touch-screen terminals which they launched in 1996, voice-activated ordering capabilities on Amazon’s Alexa, as well as the award-winning menu concept known as M•T•O® (made-to-order) sandwiches and salads which sounds so obvious now, but in fact single-handedly re-positioned the entire category, not just for Sheetz itself themselves, but for the whole convenience industry too.

In this article, particularly in light of the challenges of Covid-19, we wanted to uncover what lessons could be learnt from Sheetz, with this convenience retailer recently ranked one of the top three operators in the $654.3 billion U.S. convenience market.

Sheetz stationsAll Sheetz stations and stores are open 24 hours a day 365 days a year.

Describing itself as a “major mid-Atlantic restaurant and convenience chain” and a “fun, customer-centric” business, Sheetz is nonetheless a serious operation, with over 600 stores throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina and over 18,500 employees.

In light of Covid-19, its approach includes an impressive range of shopping options that support social distancing to reassure nervous consumers, from app-orders, curbside pickup and drive-thru options, through to delivery and “shcan and go” – a new feature launched earlier this month at all 600 Sheetz locations to minimize interaction in the checkout process.  The new feature can be used for convenience items such as drinks and snacks but is not yet available for gas or other items on restricted sale. Nonetheless, it’s impressive to see the speed with which this new feature was launched and is further evidence of the passion and commitment to innovation this family business continues to show. 

Sheetz promoting five shopping options
Sheetz is promoting five shopping options to avoid traditional store visits.

Other health-related changes announced include suspending self-serve coffee, tea, frozen drinks, milkshakes and self-serve bakery items however Sheetz is relying on an “enhanced” cleaning for high touch surface areas such as gas pumps and order points.

Loyalty & Rewardz

In keeping with the founder’s surname after whom the company is named, the brand uses the letter ‘z’ wherever possible throughout the business. This includes jobz, coffeez and the “MySheetz Card®” program relaunched in 2017 to expand the programme and the “rewardz” on offer. It works as follows:

  • Customers earn “rewardz” across both fuel and convenience purchases with the usual exceptions of alcohol and restricted goods. 
  • Purchases in store earn five “pointz” per dollar.
  • All cardholders who register online also benefit from a consistent benefit at any tier – 3 cents off gas.
  • Rewardz are available from 250 pointz ($50 spend) and include options such as coffee, donuts and cookies.  
  • There are three tiers or membership –  cleverly named “Fan, Friend or Freak”.
  • The program consists of a plastic membership card as well as the need to register online on the program app.
  • Benefits promised include birthday offers, customised rewardz as well as “surprise freebies” for higher tier customers.
  • Members are invited to “choose” their preferred rewardz online. 
  • “Friend” and “Freak” tier members are also promised exclusive “shwag” and access to exclusive events. 
  • Pointz expire after one year. 
  • As well as station locations, offers, nutritional information and pointz and rewardz balances, the Sheetz app also allows customers to buy, manage and share gift cards with friends – a truly customer-friendly digital experience.
  • Alongside the critical operational focus, Sheetz has also confirmed it will not let any loyalty points or rewardz expire during the pandemic.  All loyalty points and reward expiration dates have been extended until July 1st.
Sheetz app
The Sheetz App features Order, Pay, Rewards and Savings benefits.

Caring for Staff During Covid-19

While front-line workers are at least being awarded some level of recognition by many retailers, and most office workers, students and consumers are simply staying at home, it’s often front line retail staff  who are expected to continue showing up to work almost as if they were not at risk. Already certified as the only convenience store in the 2019 top 100 “Great Places to Work”, the company further recently announced increased pay of $3 per hour until the end of June “to showcase its gratitude to its employees” in the way that matters the most. 

Digital Driving Dominance

In closing, we were delighted to see that “discounts, rewards and digital” featured as two of the key pillars considered critical by the data scientists at dunnhumby to compile the “Top Consumer Choice C-Store List”. Now, more than ever, c-store retailers need to leverage technology and customer-focused features that re-assure, recognise and reward every customer, and Sheetz is truly an inspiring example in our industry.

Sheetz logo

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialised in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group, as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards. 


Blog post

Lessons in Loyalty: Powerful Promotion

Promote a rewarding loyalty program that prioritizes personalized value to ensure members feel valued, and appreciated.

Blog post

Lessons in Loyalty: Engage Members

An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

Blog post

Lessons in Loyalty: Recruit Loyalty Program Members

The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Lessons in Loyalty: Easy, Empowering, and Engaging 

Invite higher sales with a loyalty program that is easy, empowering, and engaging.

Blog post

Lessons in Loyalty: Clear, Compelling and Consistant Programming

Engage customers with a compelling loyalty program that is clear, compelling, and consistent.

Blog post

Liquid Barcodes: Elevating Retail Experiences

Liquid Barcodes is a proud partner to global retailers using revolutionary technology to increase sales and grow customer engagement.

Blog post

Unlock Customer Loyalty: Choosing the Right Rewards Program for Your Business Goals

Loyalty reward programs attract new customers, keep them coming back, and increase sales, and can be tailored to meet specific goals.

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

Liquid Barcodes Connects at 2023 NACS Show

Liquid Barcodes exhibits at the 2023 NACS Show showcasing its app-based loyalty, subscription, and payment solutions.

Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online


Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot


judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino


uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023


slot dana
istana slot
Situs Togel Toto 4D