Liquid Barcodes

Resources

Cool, Clean and Convenient

Paula Thomas, Chief Content Officer, Liquid Barcodes

05/23/2021

I truly love that feeling when my car is freshly washed and I drive out of the gas station feeling so proud of it, and it’s this sense of delight that is driving the extraordinary growth of the global car wash service market. And according to the “International Carwash Association“, more and more people are realising the speed, convenience and efficiency of a professional car wash instead of washing at home.

With this growth in mind, it’s not surprising that an increasing number of car wash retailers are offering subscription packages as a superb way to help us enjoy this delightful experience even more quickly and easily.

In this article, we’re sharing why so many car owners are now choosing to buy a car wash subscription instead of one-off washes, particularly in more mature markets like North America, where the customer is always king.

From its humble origins in the magazine and newspaper industry back in the 17th century, the subscription pricing model has grown to become a powerful business tool that drives recurring revenue for brands across a multitude of industries.

While the business benefits are clear for merchants, this article discusses the value of subscriptions for us as customers, and why a car wash membership program is now seen as the “ultimate convenience”.

 
Car Wash

1. Superb Value for Money – It Makes us Feel Smart

With 92% of us “constantly” looking for great value deals, an unlimited package to wash our car brings incredible satisfaction. Instead of choosing to use our local car wash service four or five times a year as before, with unlimited membership, customers instead visit their local forecourt on average three times every MONTH.

That’s nine times more than we ever used the local car wash!

The subscription package even minimises the need to wonder whether to wash the car as often as we’d like, as the pre-paid package removes this limiting behaviour entirely. Once we’ve made the decision to pay for a monthly subscription package, it’s so easy to simply drive in every time we have the opportunity or the weather has muddied the car again, resulting in the nine-fold increase in usage mentioned above.

So, as well as delighting ourselves with our beautifully clean car, the great value we experience from an unlimited package means we feel “smart and savvy”.

What a superb way for customers and brands to feel connected.

2. Subscriptions are So Super Simple

As Leonardo da Vinci famously said “Simplicity is the Ultimate Sophistication” – and the same idea was shared by Harvard Business Review in their article entitled “To Keep Your Customers, Keep It Simple“. Overwhelmed by choice, consumers are now “craving a way to combat choice paralysis” and a subscription package gives us exactly that.

We typically visit our local gas station when we need something quickly, and we go in the hope of avoiding queues or delays. Removing the potential for confusion on car wash pricing and products means no embarrassing delays at the till while the attendant explains the options and instructions to use the machine, knowing that impatient customers are waiting in the queue. With the subscription package on my phone, I can do the research and purchase the package in the comfort of my own home or car.

Even better, eliminating the need to go in-store for the car wash code is quite simply a breath of fresh air. This is also a benefit that people love to tell their friends and families about, as it creates a sense of sharing when we can help other people make their own car wash experience easier too.

Having grown used to subscriptions with trusted eCommerce brands like Amazon Prime and Netflix, research shows that shoppers increasingly value automated purchasing, so it’s no surprise that this is appealing to us in physical stores in the same way it does with online stores. Perhaps inspired by the experiences with brands like the “Dollar Shave Club”, Mc Kinsey explains that women are likely to have more subscriptions overall, but men have more active subscriptions.

Car

3. Contactless is Just Cleaner

Pre-covid, most of us only noticed hygiene standards when buying food and drink. Since early 2020, visiting any retail store became a health concern, resulting in fewer visits, fewer cash transactions and a strong preference for contactless purchases.

Using MY phone, with MY pre-paid car wash subscription package, I feel so much safer.

No need to touch the machine, or take a paper receipt, avoiding all of the health risks I would otherwise be worried about.

A Member’s Mindset

As customers, we focus on ensuring our needs and wants are met in the easiest and quickest way possible. We choose simplicity, convenience and familiarity – and a subscription package gives us all of these and more.

What I enjoy even more is knowing my business is valued, as retailers share the goal of keeping us happy and subscribing over time. Trends in the USA for car washes are increasingly set up as “clubs”, with members enjoying the best deals, packages, insights and offers from their local station. Perhaps it’s the same reason that one station operator in the US reported 5,200 people joining his car wash membership program in just three months! Clearly, they’ve built a great experience that customers understand, buy and share with their families and friends.

No wonder it feels like the undisputed way I’ll wash my car in the future!

Car wash subscription

 

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Host of “Let’s Talk Loyalty” Podcast

With over twenty-five years marketing experience, I specialise in loyalty marketing content. In addition to working with Liquid Barcodes, my consulting clients have included Telefonica O2 Priority, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group (UAE), as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards and proud host of the “Let’s Talk Loyalty” podcast – the industry’s first podcast for loyalty marketing professionals.

—————————————————————————————–

 

 


Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

Measure Beverage Subscription Program Success

Use three key metrics to measure beverage program success to ensure long-term viability and maximize profits.

Blog post

Enhance Foodservice Sales With Daypart Marketing and a Beverage Subscription Program

Increase overall foodservice sales by combining a smart daypart marketing strategy with a monthly beverage subscription program.    As foodservice continues to become most important to a convenience store’s financial success and ultimate viability, harnessing the dual power of beverage subscription programs and daypart strategies will help elevate sales throughout the day.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

Use Digital Prepaid Cards to Get Started With Subscription Programs

Digital prepaid cards are frictionless and contactless and a simple way to get started with subscription programs. A subscription program is designed to conveniently remove thinking from everyday purchases for customers to make a one-time decision for month-long unlimited products like drinks and coffee.

Blog post

Which Subscription Model Will Win You the Most Customers?

Subscription programs are enhanced loyalty programs that drive repeat visits for your most valuable customers. According to a 2021 report by WestMonroe, the average U.S. consumer spends $273 per month on subscription-based services. If you haven’t already, it’s time to get in on that action.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Record-High Sales Coupled With Record-High Credit Card Swipe Fees Perplex Convenience Industry

NACS releases 2022 data for the convenience industry and retailers report record-high sales, fuel prices, and credit card swipe fees.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

situs slot gacor

situs judi togel slot

situs judi online terpercaya

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANAIMPIAN GROUP

ISTANASLOT

judi slot online gacor

slot win rate tinggi

judi slot online gacor

slot deposit pulsa

istana impian 2

istana impian

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

istana impian 4

istana impian

istana impian 3

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

https://www.interactworldwide.org/

slot online gacor

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

istana slot online

slot88

https://134.209.107.98:777/

https://buletin303.com/

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

angka toto

https://istana-gacor.xyz/

https://istana-gacor.com/

https://www.istanaslotgacor.xyz/

https://istanaslot.w3spaces.com/

https://slot-toto.netlify.app/

https://gangster4d.netlify.app/

gangster4d slot

gangster4d

slot pulsa

http://ukt.uhnsugriwa.ac.id/admin/slot88/

https://bma.ac.ke/wp-content/uploads/2023/

https://ishcsf.com/slot-gacor/

https://www.sos-logistica.org/wp-content/uploads/slot-demo/

http://labiela.com/cgi-bin/slot-gacor/

https://www.ideasei.com/wp-content/slot-dana/

situs togel
slot777
slot gacor
https://dilmil-padang.go.id/slot-pulsa/
https://dilmil-padang.go.id/slot-dana/
http://covid19.bulukumbakab.go.id/slot-toto/
http://covid19.bulukumbakab.go.id/slot-gacor/
http://covid19.bulukumbakab.go.id/slot88/
http://covid19.bulukumbakab.go.id/slot777/
slot777
slot gacor
http://sion.uhnsugriwa.ac.id/css/slot-gacor/