The campaigns landing page become the entry point for consumers to get the unique campaign content either if it is a game or a coupon. They type in their mobile number to receive their unique game link, they play, they win and they redeem their reward in your stores.
When you advertise in digital channels with mobile or desktop banners you can easily link to the landing page. When you make a post on social media for your followers or you run an ad on Facebook, Instagram, Tinder etc you can also easily link to the landing page. In analogue channels such as print or out-of-home you can encourage consumers to scan a barcode with their mobile to access the landing page. For TV or radio ads create a simple URL for your landing page to promote the campaign.