3. Build your own distribution

Mads Moerk, CFO Liquid Barcodes


Communicate with your most loyal customers to ensure your brand stay top of mind. Motivate them to visit you more often. Increased purchase frequency from your most loyal customers will impact your business.

In your customer program, the audience is your most loyal customers. No other marketing channel is similarly focused on your most important customers.

You can adapt communication per customer segment, their frequency in store, their app engagement levels and their product preferences.

Read this article to learn more about the value of building your own distribution.