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CIRCLE K FAST TRACK CAMPAIGNS

Circle K Wash and win

 

 

 

BEST PRACTICE – EXPLAINED

Circle K Norway did a wash & win campaign where all media communication was about a clear message: wash your car at Circle K and get the chance to win a e-Golf! Across all medias including TV, radio and banners this message was delivered. And on the Circle K stations the campaign was made big both outside and inside. For Circle K´s Extra Club members (loyalty club) it was communicated “double chance to win”.

 

Circle K Fast Track Campaign Promotions

 

Customers that washed their car received a printed voucher with a unique code. Extra members got 2 printed voucher each time they washed their car. On the printed voucher a landing page was communicated “washandwin.no” and here the code was validated. Once validated the customer could type in their mobile number to receive a digital scratch card via SMS.

Circle K Fast Track Campaign scratch card via SMS

 

The customer scratch and instantly wins – if they´re lucky! 10 lucky winners – 1 per week of the campaign – won a ticket to the final lottery of the campaign and immediately they won a 5000 NOK gift card. If they won a survey was issued to the user to capture name, address and e-mail. Once the customer had completed the survey they also got a SMS text message with information about next steps.

Circle K Fast Track Campaign Winner

Text sms with information

 

 

Most customers did not win the e-Golf, but were lucky anyway. They won prizes such as a free coffee that they could redeem in a Circle K station close to them.

Circle K station

 

The redemption process was simple, using our manual method where customers click a “redeem now” button in-store.

redemption process

 

Lots of different products were used as prizes.

Circle K Fast Track Campaign alle premier

 

Customers that did not win was encouraged to play again later during the campaign. Wash your car again and every time you get a new chance to win!

Wash your car and get a new chance to win

 

Watch the below Retail Vision video featuring Jacob Schram, Circle K´s Group President Europe, Christoffer Sundby, BU leader Circle K Norway and Mats Danielsen, CEO Liquid Barcodes. Circle K is one of NACS International Convenience Retailer of the Year 2018 finalists. The video also showcase the “wash & win” campaign (04:35-08:45).

 

 

To promote the campaign in the initial week Extra Club members got a free chance to play. A game was distributed via e-mail to the entire Extra Club member base as part of a Newsletter focused on carwash.

Circle K Extra Club

 

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