Customer program that enables the digital shopper to share treats with friends

k kiosk is a leading convenience retail brand in Switzerland with more than 1000 stores. k kiosk is part of the Valora Group which has a network of +2800 stores across Switzerland, Germany, Austria, Luxembourg, the Netherlands and France. Valora’s kiosk and convenience formats are k kiosk, Press & Books, avec, cigo and ServiceStore DB and U-Store. Within food service Valora formats are Ditsch, Brezelkönig, BackWerk and Caffè Spettacolo.

Valora has chosen Liquid Barcodes´ technology to power their k kiosk loyalty app and to also use SMS and paper coupons with unique codes for k kiosk which are integrated with their point of sale system.

 

 

The main value proposition for customers is that the k kiosk app has attractive stamp cards on products such as coffee (Valora’s own brand Caffè Spettacolo as well as Starbucks), ok.– energy drinks, Coca-Cola, water, ice-cream and bakery.

Furthermore customers that download the app are given sign-up rewardbirthday reward and even rewards for recruiting their friends to the app. Once their friends also use the k kiosk app, it offers the chance to share deals between users app-to-app. Rewards can easily be shared. On top of this Valora have created a unique k kiosk share & care concept to promote offers which app users cannot use themselves, but which they can give their friends. This way they facilitate a community between app users.

“gönn dir was” is k kiosk´s tagline (“treat yourself”). The app is built around the k kiosk tagline and a Robin Good character was created to help communicate the essence of the program: the app is not just about collecting stamps or redeeming coupons – it´s also about sharing treats with your friends.

To engage with their k kiosk app users even more, Valora regularly use game concepts such as ChickenHurry and Scratch cards.

k kiosk´s POS software GK is integrated towards our system using only existing hardware in store. Stamps and offers – from app, SMS and paper, are registered by scanning unique codes at the POS.

Since Switzerland has several official languages the communication on the campaign graphics are either in German or in French based on the language settings of the mobile phone of the consumers. All campaigns are set up using our dashboard.

 

In June 2017 NACS Insight Convenience Summit Europe in London recognised Valora’s pioneering role in the deployment of mobile technologies in the retail sector. The Valora k kiosk app, launched in the spring of 2017, attracted particular attention as an innovative digital loyalty programme. Valora received the NACS Insight Retail Technology Award, sponsored by Verifone. Read Valora´s press release here.

 

As follow-up to the NACS Insight Retail Technology award Valora won a Retail Vision TV production was made. In this video we meet Hilmar Scheel, Chief Digital officer and Daniel Habermehl, Head of Customer Analytics, and delve into Valora’s strategy to embrace change and improve customer experience. We hear why location is as important as ever but digitisation is what you really need to keep up with. The video focus on how Valora are utilising technology to engage customers and stay ahead of their ever growing expectations.

 

 

Download the k kiosk app here: website in German , website in French