Vitusapotek did a buy & win campaign where all media communication was about a clear message: shop with Vitusapotek and get the chance to win Bergans products worth 10.000! Across medias this message was delivered. And in-store the campaign was promoted.



Customers that made purchases received a printed voucher with a unique code. On the printed voucher a landing page was communicated “” and here the code was validated. Once validated the customer could type in their mobile number to receive a digital scratch card via SMS.


The customer scratch and instantly wins – if they´re lucky! If they won the gift card a survey was issued to the user to capture name, address and e-mail.


Customers won prizes such as a free product. The rewards they could redeem in a Vitusapotek store close to them.


In most cases customers got a consolation prize – a good deal to redeem in-store.

The redemption process was simple, using our manual method where customers click a “redeem now” button in-store.


Lots of different products were used as prizes and Vitusapotek focused on getting customers back into the store with deals and not just free product vouchers.