BEST PRACTICE – EXPLAINED
Avis, the car rental company uses every-day relevant rewards to show how much they appreciate their customers. During the summer season they give a free Coke zero or ice-cream to their customers when they picked up their rental car keys. Their customers could redeem the printed, unique voucher in nearby convenience stores.
Example with Ice-cream redeemable in Narvesen, 7-Eleven and Shell/7-Eleven stores.