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Everyday Relevant Rewards: Qatar Airways

BEST PRACTICE – EXPLAINED

Qatar Airways uses everyday relevant rewards to show how much they appreciate their partners. During the summer season, they give a free ice-cream to their key partners and customers (travel agency employees). Their customers can redeem the printed unique voucher in Narvesen convenience stores.

 

 

Narvesen convenience stores

 

BUSINESS IMPACT

For Qatar Airways this is a simple way to appreciate their key partners and customers. During the campaign Qatar Airways also have access to real-time analytics to monitor how many value vouchers are redeemed across the markets and in which stores/cities.