BEST PRACTICE – EXPLAINED
Qatar Airways uses everyday relevant rewards to show how much they appreciate their partners. During the summer season, they give a free ice-cream to their key partners and customers (travel agency employees). Their customers can redeem the printed unique voucher in Narvesen convenience stores.
BUSINESS IMPACT
For Qatar Airways this is a simple way to appreciate their key partners and customers. During the campaign Qatar Airways also have access to real-time analytics to monitor how many value vouchers are redeemed across the markets and in which stores/cities.