EVERYDAY RELEVANT REWARDS: QATAR AIRWAYS – BEST PRACTICE EXPLAINED
Qatar Airways uses everyday relevant rewards to show how much they appreciate their partners. During the summer season, they give a free ice-cream to their key partners and customers (travel agency employees). Their customers can redeem the printed unique voucher in Narvesen convenience stores.
For Qatar Airways this is a simple way to appreciate their key partners and customers. During the campaign Qatar Airways also have access to real-time analytics to monitor how many value vouchers are redeemed across the markets and in which stores/cities.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.