EVERYDAY RELEVANT REWARDS: SAMSUNG – BEST PRACTICE EXPLAINED
Samsung uses everyday relevant rewards to show how much they appreciate their partners. During the summer season, they give free ice cream to their key partners and customers (electronics retailer employees) across the Nordics. Their customers can redeem the unique mobile voucher in Pressbyrån convenience stores in Sweden, Narvesen convenience stores in Norway, and 7-Eleven in Denmark.
BEST PRACTICE – EXPLAINED
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About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.