BEST PRACTICE – EXPLAINED
Air France KLM uses everyday relevant rewards to show how much they appreciate their partners and customers. During the summer season, they give a free ice-cream to their key partners and customers (travel agency employees) in Sweden, Denmark, and Norway. Their customers can redeem the printed, unique voucher at Pressbyrån, 7-Eleven, and Narvesen convenience stores.
A printed value voucher for a free ice cream is given to the Air France KLM customers. On the front side of the voucher, there is a communication text from Air France KLM and on the backside, the unique value coupon is presented with a product image and a unique barcode for redemption in-store.
For Air France KLM this is a simple way to appreciate their key partners and customers. During the campaign, Air France KLM also has access to real-time analytics to monitor how many value vouchers are redeemed across the markets and in which stores/cities.
Setting up this campaign is easy. A batch of unique codes for each market is sent to a printing agency along with the creatives from Air France KLM – and the predefined partner coupon from the retailer.