BEST PRACTICE – EXPLAINED
Circle K Lithuania did a scratch & win + spin & win summer campaign with lots of exciting prizes to win – and redeem in Circle K stores.
Across medias including own web and Facebook page the summer game was communicated.
Consumers registered with a webapp and every day new games were available. They could scratch and win different prizes to redeem in-store.
In-store our import 3rd party codes redemption method was used. Circle K created a batch of codes with their POS system and imported these codes into our system for reward distribution.
On top of the scratch and win game there was even a spin the wheel campaign. Here the consumers could win discounts on car wash.