Liquid Barcodes

Resources

The 2022 Subscription Economy: Create Happy Customers

Carolyn Schnare Chief Content Officer, Liquid Barcodes

01/26/2022

The subscription economy is in 2022 on the march through each aspect of everyday life. For just under $25 a month, you could create your next crave-able meal with a few app subscriptions and a little bit of driving. 

A taco from Taco Bell

A sweet tea from McAlister’s Deli

Want Sheetz ‘fryz’ with that? 

Delicious!

The Subscription Economy is Trending

Subscription programs are the hottest customer loyalty trend in 2022 for food service operators and convenience retailers. While the concept of a monthly fee for goods isn’t new, it is a blazing hot concept for retail.

The concept of signing up for something and getting an item in return has been around since the printing press was invented. Netflix took the concept to a whole new level with their little red envelopes. Under their tiered rental memberships, you could order one or more DVDs at a time and the only limiting factor was the postal delivery speed or your ability to keep your queue up to date fast enough.

Red envelope of Netflix

I recall the Netflix website wasn’t very useful back then so I would go to the websites for Blockbuster Video and Hollywood Video to see their list of new releases to add to my Netflix queue. Where are those companies now? I’m guessing their web developers found good jobs over at the entertainment juggernaut’s HQ.

I covered Amazon Prime’s subscription-based business model a few weeks ago and my endless bi-monthly supply of candy as my subscription economy membership must-have. Another revolutionary problem solver!

Almost-All-You-Can-Eat or Drink Offers in 2022

Convenience stores have gotten in on the subscription game with several leading U.S. retailers leading the pack. 

Pennsylvania-based Sheetz offers a $9.99 subscription for nearly unlimited bags of ‘fryz’ per month as well as unlimited self-serve fountain drinks through their My Sheetz Rewardz program. Each program has a limit of an item per every 2 hours. That’s 372 bags of ‘fryz’ and 372 drinks in January if you’re really a Sheetz Freak!  Sheetz App Images

Circle K has joined other QSRs and convenience retailers offering beverage subscription programs. The Sip & Save program for $5.99 a month for dispensed beverages to include any size of hot and iced coffee, PolarPop soda, Froster frozen drinks and hot and iced tea. While members are sipping away, they can further subscribe to enjoy 2 car washes daily for as low as $19 a month! Other U.S. retailers have joined the car wash subscription craze like Rocket Stores in California and Sunshine Gasoline in Florida, as well.

Circle K Car Wash Subscription App

And, 7-Eleven also announced in mid-January that 7Reward members can purchase unlimited delivery through the 7NOW app for just $5.95 a month.

Coffee retailers have been in this all-you-can-drink game for a while with Panera Bread and Pret a Manger offering unlimited coffee and tea for a nominal monthly price. Taco Bell recently joined the parade with the Taco Lover’s Pass available for $10 a month for a taco a day. (For those readers following along, you’ll be pleased to know that my family already realized our money’s worth of tacos from the Taco Bell Taco Lover’s pass in just the first 3 weeks.)

Increasing Customer Trips With App-Based Subscriptions

If you’re a convenience or food retailer, you’re not too late to the subscription economy game. Even if you don’t have a reward program yet, it’s never too late to get started. Ice cream, soda (or pop if you’re in the mid-west US), coffee, snacks, fries – you name it – you surely have a fan favorite out there that will change your “sometimes” customers into daily visitors.

Looking for a way to convert gas-only customers to in-store shoppers? Give them a reason to come in with a monthly subscription to a beverage or snack. Chances are, the member who comes to redeem their subscription will leave with something else to fill their other hand. Convert buyers into automatic customers.

Subscription Economy in 2022, Get Started

Subscriptions ensure recurring revenue by recruiting high-value customers making regular purchases as convenient as possible for your customer. When buying a monthly subscription in the app, customers can skip the line – quick and easy – the ultimate convenience.

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.

Book a demo to learn more about the subscription economy in 2022 and its enormous potential as the future of business models. 

Learn more about the Liquid Barcodes Subscription Apps at liquidbarcodes.com.

Subscription Playbook

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for nearly two decades with extensive knowledge of customer engagement and marketing, sustainability and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters.


Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

Measure Beverage Subscription Program Success

Use three key metrics to measure beverage program success to ensure long-term viability and maximize profits.

Blog post

Enhance Foodservice Sales With Daypart Marketing and a Beverage Subscription Program

Increase overall foodservice sales by combining a smart daypart marketing strategy with a monthly beverage subscription program.    As foodservice continues to become most important to a convenience store’s financial success and ultimate viability, harnessing the dual power of beverage subscription programs and daypart strategies will help elevate sales throughout the day.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

Use Digital Prepaid Cards to Get Started With Subscription Programs

Digital prepaid cards are frictionless and contactless and a simple way to get started with subscription programs. A subscription program is designed to conveniently remove thinking from everyday purchases for customers to make a one-time decision for month-long unlimited products like drinks and coffee.

Blog post

Which Subscription Model Will Win You the Most Customers?

Subscription programs are enhanced loyalty programs that drive repeat visits for your most valuable customers. According to a 2021 report by WestMonroe, the average U.S. consumer spends $273 per month on subscription-based services. If you haven’t already, it’s time to get in on that action.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Record-High Sales Coupled With Record-High Credit Card Swipe Fees Perplex Convenience Industry

NACS releases 2022 data for the convenience industry and retailers report record-high sales, fuel prices, and credit card swipe fees.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

situs slot gacor

situs judi togel slot

situs judi online terpercaya

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANAIMPIAN GROUP

ISTANASLOT

judi slot online gacor

slot win rate tinggi

judi slot online gacor

slot deposit pulsa

istana impian 2

istana impian

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

istana impian 4

istana impian

istana impian 3

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

https://www.interactworldwide.org/

slot online gacor

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

istana slot online

slot88

https://134.209.107.98:777/

https://buletin303.com/

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

angka toto

https://istana-gacor.xyz/

https://istana-gacor.com/

https://www.istanaslotgacor.xyz/

https://istanaslot.w3spaces.com/

https://slot-toto.netlify.app/

https://gangster4d.netlify.app/

gangster4d slot

gangster4d

slot pulsa

http://ukt.uhnsugriwa.ac.id/admin/slot88/

https://bma.ac.ke/wp-content/uploads/2023/

https://ishcsf.com/slot-gacor/

https://www.sos-logistica.org/wp-content/uploads/slot-demo/

http://labiela.com/cgi-bin/slot-gacor/

https://www.ideasei.com/wp-content/slot-dana/

situs togel
slot777
slot gacor
https://dilmil-padang.go.id/slot-pulsa/
https://dilmil-padang.go.id/slot-dana/
http://covid19.bulukumbakab.go.id/slot-toto/
http://covid19.bulukumbakab.go.id/slot-gacor/
http://covid19.bulukumbakab.go.id/slot88/
http://covid19.bulukumbakab.go.id/slot777/
slot777
slot gacor
http://sion.uhnsugriwa.ac.id/css/slot-gacor/