Liquid Barcodes

Resources

Opportunities Abound in Asia

Paula Thomas, Chief Content Officer, Liquid Barcodes

12/03/2018

Saurabh Swarup

Saurabh Swarup, General Manager Asia Pacific, Liquid Barcodes

As the only two countries in the world that each boast over one billion people, both India and China are markets we watch closely to identify trends and innovation in the world of convenience retail. We’ve written previously about exciting developments in both markets, and recently took the opportunity to hear some insights in person from our very own General Manager for Asia Pacific, Saurabh Swarup. Having already attended the NACS Convenience Summit in Asia earlier this year, Saurabh was attending the USA NACS Show for the first time, this year held in Las Vegas. He took the opportunity to chat to Dan Munford of Retail Vision to share his insights on the future of retail in Asia and where he sees opportunities emerging.

Insights from India

With such a vast area under his leadership, Saurabh was excited about a number of countries whose population demographics bring important opportunities for any brand that notices the clear changes in the market. The markets that are most exciting for Liquid Barcodes right now include the Middle East, Malaysia and India – particularly with India projected to become the world’s most populous country by 2024, even surpassing China. Even more relevant is how young the Indian population is, with 70% of the population below thirty years of age. Saurabh highlighted how much consolidation there is in the market, with increasing overlap between the convenience and grocery sectors.

It’s also a country of incredible diversity, but one thing these digital natives share is that technology is simply not an optional or occasional channel they use, it’s the dominant channel through which they expect to connect with their favourite brands. Whether it’s stamps or coupons, communication or loyalty points, consumer’s relationships with their favourite stores is very quickly evolving from the traditional transactional approach to a more engaged and connected one.

Clearly convenience retailers that cater to the needs of these younger consumers are also safeguarding their future revenues, as digitally-savvy customers access more and more products and services directly on their mobile. One such brand that has truly embraced the digital channels so loved by customers is 24 Seven – a leading convenience retailer in the Indian market. We’ve written previously about the ideas and insights that are driving the brand’s investment in digital loyalty, and earlier this year, the team took the opportunity to celebrate their annual 24th of July celebrations with a unique and fun ‘brand day‘ and drive increased engagement with their customers.

From a positioning point of view, 24 Seven’s round-the-clock service is clear in terms of its promise to customers. This year, the idea was extended to create four days of fun and focused excitement around July 24th. A comprehensive campaign was planned in-store to drive registrations for the brand’s mobile app, led by games and giveaways as shown below.

24Seven India                  One of the Stunning Stores run by 24Seven India

The Results

Having soft-launched the app several months earlier, this was the first time that the chain of seventy four stores rolled out a comprehensive range of games and customer communications across all channels – both online and offline. And the results were fantastic.

The app was downloaded over 100,000 times, with over 67,500 in-store transactions completed. The games and campaigns included give aways (“Buy Five, Get One Free”), spin-the-wheel and scratch cards, as well as a refer-a-friend campaign which is always incredibly effective.

24Seven Campaign

Some of the fantastic 24 Rupee Offers from the 24Seven Campaign in July this year.

Key Learnings

These figures are incredibly impressive for any digital campaign. For this one in particular, achieving such engagement in just four short days was the most exciting result to see in action. Whatever strategy you use to captivate your audience, a soft launch followed by focused customer communications makes the most sense. It allows the technology to be launched and tested and also introduced to your staff to ensure they are trained to talk about the app.  It’s also critical to agree KPI’s in advance to ensure internal alignment on what success looks like.

Innovative brands like 24Seven have fully embraced the benefits of mobile for their network of stores, and now boast a direct communication channel to over 100,000 customers any time they choose – sending relevant and fun communications to them in the palm of their hand.

If you’re interested in exploring how simple, easy and cost effective it is to create a simple gamification campaign or loyalty programme in convenience retail, please check out our new pricing page on our website, or simply contact us for a full demonstration.

Campaign by 24Seven

Fantastic Results for the ’24Seven Raid’ Campaign by 24Seven – captivating customers  in India. 

About Us:

Liquid Barcodes is a leading global loyalty technology company specialized for the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant.

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer, as well as Avios – the global points currency for some of the world’s top airlines. I am also a judge for the Loyalty Magazine Awards. 

—————————————————————————————–


Blog post

5 Cs of Summer: Cold Coffee, Clean Cars & Convenience

Subscription programs are a great way to secure long-term customer loyalty and revenue. Whether you are providing a subscription for beverages or car washes, securing recurring monthly revenue is imperative to stay competitive.   Summer is around the corner and retail marketers are crafting sunny campaigns to increase customer traffic to the store. Help those […]

Blog post

Circle K Makes a Splash With Car Wash Subscription Program in Europe

Circle K has extended its highly successful car wash subscription program to Norway after successful implementations in the United States, Canada, Denmark, Sweden and Estonia. Circle K’s vast global network of car washes has digitally transformed operations with its revolutionary car wash subscription program. First launched in Denmark and the U.S. in 2020, the program […]

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

Sunshine Gasoline Introduces ACH-Only Mobile Payment for Fuel

Florida convenience retailer releases fuel payment app accepting only ACH payment, saving thousands in payment processing fees for the retailer. Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand featuring a special fuel pay program, powered by C-StorePay by Liquid Barcodes, which allows consumers to conveniently pay for fuel using the app. Customers simply […]

Blog post

2022: An Outstanding Year for Liquid Barcodes and Our Customers

In 2022, Liquid Barcodes witnessed a year of unprecedented growth with customers, products and team members. Every great business has an inspiring founding story and Liquid Barcodes’ 10-year journey is inspiring the future of loyalty. Beginning as a startup in Norway, the company opened its second office in the United States in early 2022 and […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Polish Retail Leader Żabka Launches Coffee Subscription Program

Polish retail giant, Żabka introduces a monthly coffee subscription program across its vast store network. With its new coffee subscription program, Żabka Polska will certainly dominate the beverage category in Poland’s unique convenience market. In July 2022, Dr. Adam Manikowski, Managing Director of Żabka Polska, was featured on the popular Global Convenience Store Focus video […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes