24SEVEN RAID RECRUITS – BEST PRACTICE EXPLAINED
In commemoration of their annual celebration called 24Seven day, which falls on the 24th of July, the popular retail chain 24Seven launched an extensive recruitment campaign, aimed at enticing potential customers with a plethora of exciting incentives and employment perks. The company also took the opportunity to entice customers by offering heavily discounted meal deals and various other exciting offers, all priced at Rs 24, which were effectively advertised through various mediums such as in-store promotions and social media platforms like Facebook. Consequently, the 24Seven recruitment campaign proved to be highly successful, as numerous customers flocked to download the company’s mobile application and joined their membership program, further boosting the brand’s customer retention and loyalty.
Below is an example of how the campaign was communicated on Facebook:
24Seven Raid Recruits – The campaign was also widely activated in stores:
Multiple offers in the app – all focused around Rs. 24:
24Seven Raid Recruits: the campaign was run for a total of five days, attracting a significant number of new customers to engage.