EVERYDAY RELEVANT REWARDS: AIR FRANCE KLM – BEST PRACTICE EXPLAINED
Air France KLM uses everyday relevant rewards to show how much they appreciate their partners and customers. During the summer season, they give a free ice-cream to their key partners and customers (travel agency employees) in Sweden, Denmark, and Norway. Their customers can redeem the printed, unique voucher at Pressbyrån, 7-Eleven, and Narvesen convenience stores.
A printed value voucher for free ice cream is given to the Air France KLM customers. On the front side of the voucher, there is a communication text from Air France KLM and on the backside, the unique value coupon is presented with a product image and a unique barcode for redemption in-store.
For Air France KLM this is a simple way to appreciate their key partners and customers. During the campaign, Air France KLM also has access to real-time analytics to monitor how many value vouchers are redeemed across the markets and in which stores/cities.
Setting up this campaign is easy. A batch of unique codes for each market is sent to a printing agency along with the creatives from Air France KLM – and the predefined partner coupon from the retailer.
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About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.