BEST PRACTICE – EXPLAINED
Air France KLM uses every-day relevant rewards to show how much they appreciate their partners and customers. During the summer season they give a free ice-cream to their key partners and customers (travel agency employees) in Sweden, Denmark and Norway. Their customers can redeem the printed, unique voucher Pressbyrån, 7-Eleven and Narvesen convenience stores.
A printed value voucher of a free ice-cream is given to the Air France KLM customers. On the front side of the voucher there is communication from Air France KLM and on the back side the unique value coupon is presented with a product image and a unique barcode for redemption in-store.
For Air France KLM this is a simple way to appreciate their key partners and customers. During the campaign Air France KLM also have access to real-time analytics to monitor how many value vouchers are redeemed across the markets and in which stores/cities.
Setting up this campaign is easy. A batch of unique codes for each market is sent to a printing agency along with the creatives from Air France KLM – and the predefined partner coupon from the retailer.