The productivity app, HOLD, helps students focus on their final exams this Christmas season. The app motivates students to put their phones on complete HOLD to achieve maximum focus. The longer they stay focused, the more points they will earn on the app. The points can be used on multiple everyday-relevant convenience store rewards such as coffee and food, redeemable in Reitan Convenience Norway stores which includes 7-Eleven, YX/7-Eleven, and Narvesen. During December the earned points also give them access to a Christmas-themed game to win prizes redeemable in Narvesen stores on items such as coffee and bakery items.
The HOLD App and Its Valuable Impact
The HOLD app is designed to help students do away with the constant distraction of their smartphones while at school. For students HOLD works as follows: 1) collect points by not using your phone, 2) exchange points on a marketplace to redeem products or services from HOLD´s commercial partners, and 3) compete with friends, schools, and other students. For convenience retailers and supplier brands HOLD is an interesting user base to reach to drive traffic to stores and trials of new products.
According to Business Insider, consumers spend upwards of three hours per day on their phones. A study by Deloitte found that millennials (aged 18-24) were using their phones almost 50% more than the next age group (25-34) measured in terms of ‘looks per day’.
According to to HOLD, the average student checks their phones 200 times a day and research shows that you take in a lot more information when you put your phone away, as much as 62%, and that, in turn, converts to 30% higher grades. HOLD can make a difference in students’ mental health emphasizing a healthy balance.
It is extremely interesting for brands and retailers to be associated with HOLD´s value proposition. It is a real investment in a brand’s CSR given its impact on their well-being.
Coffee and school go hand-in-hand and together with Narvesen HOLD offers an always-on “Scratch & Win” coffee game to reward those hard-working students.
While convenience retailers are found in almost every corner of the world serving local communities, it’s not easy for brands to find ways to effectively make a difference in a scalable way. Partnering with HOLD positions retailers, like those in the Reitan Convenience Group, as the destination of choice for young users who then enjoy the accessibility of their rewards. Interacting with and supporting communities is paramount to nurturing loyalty within local neighborhoods. Reitan Retail’s “goal is to create the best customer experiences in people’s everyday lives and contribute positively to a more sustainable future,” and one way they are living that bold commitment to CSR is by encouraging student mental health by partnering with HOLD.
Reitan Convenience Group Convenience Stores Promote Christmas Campaign
Within their own reward apps, Reitan Convenience gamifies Christmas. Each year, Narvesen, a member of the Reitan Convenience Group, runs a Christmas campaign in their app. This year, together with one of their most important supplier partners, TINE, their reward members can play “Scratch & Win” for a free iced tea. From December 1 through 24, following the theme of a Christmas Advent Calendar, members can play to win one game chance per day. This is engaging members and it is also a massive member recruitment mechanic boosting new registrations ten times the normal registrations during these days.
Other convenience retailers in the Reitan Convenience Group of companies and running similar gamification campaigns for members to earn rewards.
7-Eleven Norway rewards members have the opportunity to play a slot machine.
And, the 7-Eleven Denmark mobile app have a Christmas “Scratch & Win” game to play.
Rewarding Members With Delicious Offers
The opportunity is ripe that customers can be enticed to buy a food or beverage and with the right marketing and technology, retailers can not only increase in-store foot traffic but convert those hungry and thirsty shoppers into frequent customers. Students are a valuable demographic for retailers to convert into everyday customers and by partnering with apps like HOLD promoting, retailers can contribute to the holistic well-being of young adults by encouraging both healthy minds and healthy food options.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.
Learn more about Liquid Barcodes at LiquidBarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.
