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HOLD App: Rewarding Students for Focusing with Relevant Rewards

HOLD is an app that reward students for focusing at school – an opportunity for convenience retailers and supplier brands.

In Norway HOLD proved their business model and they quickly launched in both Denmark and Sweden. Now HOLD is also launched in the UK.

At their launch in the UK the HOLD team got lots of coverage from the press: The Independent, The Telegraph, BBC, Huffington Post, Yahoo NewsMSN Money, Gizmodo etc.

The app is designed to help students do away with the constant distraction of their smartphones while at school. For students HOLD is three things: 1) collect points by not using your phone, 2) exchange points on a marketplace to redeem products or services from HOLD´s commercial partners and 3) compete with friends, schools and other students. For convenience retailers and supplier brands HOLD is an interesting user base to reach – to drive traffic to stores and trials of new products.

Hold App screenshots

According to Business Insider, reports consistently show that consumers spend upwards of three hours per day on their phones. And that’s an average across all age groups. A study by Deloitte found that millennials (aged 18-24) were using their phones almost 50% more than the next age group (25-34), measured in terms of ‘looks per day’. According to Hold, the average student checks their phones 200 times a day. That’s a problem, because research shows that you take in a lot more information when you put your phone away – as much as 62%. And that, in turn, converts to 30% higher grades.

That’s where HOLD can make a difference. And that´s why HOLD is interesting for brands to be associated with. Because HOLD´s value proposition to retailers and brands is also CSR.

The HOLD app increases focus by offering rewards for students who put away their phone while at school. You simply activate the app and for every 20 minutes not using your phone you score a point, which can then be exchanged for coffee, drinks, yoghurts, snacks, cinema tickets, online codes, physical products – you name it.

Hold App game

 

Hold AS was founded by the students Maths Mathisen, Florian Winder, and Vinoth Vinaya, from Copenhagen Business School.

“As students we realized how easy it was to lose focus in a flood of incoming messages, snaps and the like. Even though we were aware of the advantages of staying off the phone, it wasn’t enough to put the phone away”, says Vinoth Vinaya

The business model is based on giving brands exposure to a difficult crowd. So what’s in it for them? Students are notoriously tricky customers. 50% use ad blockers, they exhibit little brand loyalty, and are difficult to engage.

“By connecting students and businesses on a two-sided platform, value is created for both sides. Students increase their focus in school and get rewarded for it. Businesses have access to a powerful channel and lots of positive exposure,” explains Vinoth Vinaya.

 

hold students logo

 


Case

Enmarket: Innovative Marketwash Subscription Carwash Program

Enmarket becomes the first in its market to offer customers monthly subscription car washing options with its new, state-of-the-art Marketwash mobile app.

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FastLane Convenience Stores: Car and Truck Wash Subscription Programs

FastLane offers customers a subscription option for monthly subscription car and truck washing with the goal of delivering a frictionless and contactless solution for customers, as well as building recurring revenue for the business.  FastLane is the first in the Midwest US to offer a truck wash subscription program, opening up a whole new revenue […]

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Sunshine Gasoline: Enabling Mobile Fuel Pay While Eliminating Credit Card Fees

Sunshine upgraded its existing Max Carwash App, created by Liquid Barcodes, to Sunshine Brand featuring a special fuel pay program that allows consumers to conveniently pay for fuel using the app. Customers simply drive in, open the app, choose the fuel pump number, link their bank account (once) which activates the pump, and fuel up […]

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United Pacific: Taking Car Wash Subscription to a New Level

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western […]

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Sunshine Gasoline’s Max Car Wash: Successful Subscription Program

Sunshine Gasoline Distributors, based in south Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2021. Stations operate under one of five leading fuel retail brands: Chevron, Shell, Exxon, Mobil or Marathon. As part […]

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Circle K: Unlimited Car Wash Subscription Program

Circle K, operated by Canada’s Alimentation Couche-Tard, has become one the most widely recognized convenience store brands, known worldwide for quality products and great customer service. Circle K uses Liquid Barcodes’ subscription platform to power their Carwash subscription app program. With more than 15.000 stores around the world, Circle K operates more than 5,700 stores […]

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7-Eleven Sweden: Customer Program with Stamps and Digital Coupons

7-Eleven Sweden is part of Reitan Convenience and one of Sweden’s leading convenience retailers with close to 200 stores in the city and on the road (Shell/7-Eleven). 7-Eleven have chosen Liquid Barcodes´ technology to power their app and physical digital paper coupons.   Due to the highly varying margins within convenience, 7-Eleven Sweden has opted for a product oriented customer program […]

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Maxol: Ireland’s First Loyalty App with Fuel Pay

After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. Having recently been recognized in 2021 as the winner of the NACS Best Store Award for Europe, Maxol’s new app provides next-level convenience to […]

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Smith Oil: Digital Stamp Cards and and Revolutionary Fuel Payment Program

The Smith Oil Company loyalty program rivals, if not exceeds, the apps of some of its largest regional competitors featuring digital stamps, fuel pay, store locator, friend referral, and more. In late 2022, Smith Oil Company initially deployed a fuel pay mobile solution, also created by Liquid Barcodes, featuring a special fuel pay program that […]

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