Feature in Focus: Engagement Tools

Paula Thomas, Chief Content Officer, Liquid Barcodes


As marketers, our intention for any loyalty programme is to engage our customers in ways that surprise and delight them – whether it’s to reassure them that their loyalty is appreciated, or simply interact with them in a way that might brighten up their busy day.

At Liquid Barcodes – our entire business is driven by a goal to truly captivate customers, and we’ve built a suite of tools to achieve exactly that. Here are our four features dedicated to ensuring your programme keeps inspiring your users:

  1. Games. Liquid Barcodes live loyalty platform boasts a suite of sixteen games that allow you to achieve your engagement KPI’s effortlessly. Our most popular ones include the well known concepts of “wheel of fortune” and digital “scratch and win” games – and our customer success team can support you in building compelling games that meet your marketing objectives. Games of chance (or probability) need to be set up so that your players have a good chance to win whether you’re offering points, prize coupons or partner products. Games are also an incredibly effective way to launch new products – in the same way as sampling campaigns were in the past. In addition to these “probability games”, our platform includes “performance games” where members compete in a challenge to achieve points or prizes. These performance games are more demanding, but even more rewarding.

Scratch and Win” is one of the most popular games on Liquid Barcodes Live Loyalty Platform

2. Select Prize: To really delight your customers, why not allow them the flexibility to choose their own prize rather than just awarding the same prize to everyone who wins? The range of prizes should feature different options of a similar value, and allowing them to “select” their favourite flavour or category will help you understand who enjoys what, for example, they can choose between a salad or a sandwich. For those who are lucky enough to win the game, you know for sure they are being rewarded in a way that they enjoy, and you also get to set the probability of winning – anything up to 100% (which is perfect for members of your most valuable segment).

With our unique “select prize” game, the winner chooses the prize even before she plays!

3. Surveys: Another loyalty tool on our platform that’s super easy to use – with a “wizard” function that allows you to effortlessly improve your knowledge and your programme over time. Ask your customers to rate your programme or your store, or simply incentivise them to add their personal data over time. This incremental approach to improving your base and customer profiles is one of the most effective ways you can collect powerful insights – in a way your customers enjoy. Anyone who takes part can earn either points or coupons.

Survey your loyal customers for ongoing digital insights

4. Product Rating: This is an incredibly useful feature – particularly when you’re launching new products or flavours of an existing product. Products can be given for free or simply discounted, with a clear request to rate the product on a scale of say 0 to 5 or 0 to 10 after they’ve enjoyed it.

Delight your customers by asking their input on your product’s taste and quality.

As you can see, our live loyalty platform is designed to be simple for you to use and fun for your members to enjoy. If you are not yet using all of our engaging features, games and tools to drive your customer loyalty, contact us now and our customer success team will be delighted to help you leverage even more of our most popular wizards and enjoy our platform’s powerful potential to the full.   

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Loyalty Industry Podcaster

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2 Priority, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group (UAE), as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards and host of the “Let’s Talk Loyalty” podcast.



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