Liquid Barcodes

Resources

Mother Dairy: Digital Rewards Program in an Analog Environment

Mother Dairy, a wholly owned subsidiary of National Dairy Development Board (NDDB) is a dairy products retailer in India. It has selected Liquid Barcodes to handle coupons and personal promotions for their customers. Mother Dairy has 1800 stores (under Mother Dairy & Safal brand names), 5000 mobile ice cream carts and a network of close to 3000 delivery boys, the majority located in New Delhi NCR.

 

To have full control of the discounts given to customers and facilitate easy reconciliation to stores, Mother Dairy wanted a secure system with Unique coupons and Loyalty cards and a simple and  secure coupon redemption in store. However there is no POS at Mother Dairy stores and redeeming unique coupons requires a live connection to the back end.

The solution was to make an easy to use app for merchants. We call it the Merchant app. It scans Unique coupon and Loyalty card codes and provides information to the merchant on the correct discount to be given.

 

Safal app

Mother Dairy and Safal merchant app

 

Based on the redeemed Unique coupons and Loyalty cards, daily Settlement reports are provided to Mother Dairy via API to ensure automatic reconciliation to stores on a daily basis.

Offers and Loyalty cards are distributed to the customers in a consumer app. All the discounting logic rests with Liquid Barcodes, so the Merchant app alone enables Mother Dairy to deploy all coupon concepts that promote, reward and engage, such as Hurry, Chicken, personal Follow-up coupons, Performance games etc. Additionally in future the consumer app will communicate with the Merchant app that will log the position of the ice cream carts to give customers live information where the nearest carts are.

 

Safal offers

 

Merchants report that the Merchant app is stable and easy to use – the key success criteria for coupon operations in store. In future the Merchant app will also work on the smart phones issued to many publically owned retailers by the Indian government to promote mobile payments following the removal of 500- and 1000-rupee notes in 2016 and driving a cashless economy with a great push on digital payments championed by the government.

 

Read more about the program in this NACS Insight Global Convenience Store Focus article.

Read more about the Indian market in this NACS Insight Global Convenience Store Focus market report.

Visit Mother Dairy´s website here.

Merchant app

Mother Dairy

Merchant app

Merchant app

Merchant app

 

 


Case

Sunshine Gasoline: Enabling Mobile Fuel Pay While Eliminating Credit Card Fees

Sunshine upgraded its existing Max Carwash App, created by Liquid Barcodes, to Sunshine Brand featuring a special fuel pay program that allows consumers to conveniently pay for fuel using the app. Customers simply drive in, open the app, choose the fuel pump number, link their bank account (once) which activates the pump, and fuel up […]

Case

United Pacific: Taking Car Wash Subscription to a New Level

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. United Pacific has established itself as one of the largest independent owners, operators and suppliers of gas stations and convenience stores in the western […]

Case

Sunshine Gasoline’s Max Car Wash: Successful Subscription Program

Sunshine Gasoline Distributors, based in south Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2021. Stations operate under one of five leading fuel retail brands: Chevron, Shell, Exxon, Mobil or Marathon. As part […]

Case

Circle K: Unlimited Car Wash Subscription Program

Circle K, operated by Canada’s Alimentation Couche-Tard, has become one the most widely recognized convenience store brands, known worldwide for quality products and great customer service. Circle K uses Liquid Barcodes’ subscription platform to power their Carwash subscription app program. With more than 15.000 stores around the world, Circle K operates more than 5,700 stores […]

Case

7-Eleven Sweden: Customer Program with Stamps and Digital Coupons

7-Eleven Sweden is part of Reitan Convenience and one of Sweden’s leading convenience retailers with close to 200 stores in the city and on the road (Shell/7-Eleven). 7-Eleven have chosen Liquid Barcodes´ technology to power their app and physical digital paper coupons.   Due to the highly varying margins within convenience, 7-Eleven Sweden has opted for a product oriented customer program […]

Case

Maxol: Ireland’s First Loyalty App with Fuel Pay

After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. Having recently been recognized in 2021 as the winner of the NACS Best Store Award for Europe, Maxol’s new app provides next-level convenience to […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →