Brezelkönig is a popular food service chain of stores that sells delicious hand-made pretzels in over sixty locations throughout Switzerland. The concept was originally founded in 1985 and became part of the Valora brand portfolio in 2012, selling high-end bread products such as pretzels, baguettes, croissants, hot dogs and selected sandwich snacks.
As app designs go, the look and feel of the Brezelkönig app is exceptional. It’s clean and clear – showcasing clearly the benefits to users across four simple screens.
The Brezelkönig app is designed to reward customers for their frequency, with three tiers to enjoy. Every visit earns one “crown”, and a free product is awarded for every ten crowns collected. Crowns are collected automatically when the sales staff scan the QR code of the customer card in the app.
The number of crowns a customer collects determines their status, and members can improve their status by simply visiting more often for their favourite baked goods.
In order to tempt customers to join and scan, they enjoy an immediate reward and welcome gift, which is a free hot drink, as well as 5 crowns in their account. Every member also receives a free pretzel on their birthday. Once a member has collected ten crowns to become a Prince or Princess, they also always receive a free coffee upgrade to extra large!
In order to redeem, members receive vouchers for each full crown card, and then claim their reward by simply scanning their QR code at the checkout. Their crown status is defined by the number of crowns they collect over the preceding 365 days, and the crowns on the stamp card do not expire.