Customer program for everyday convenience experiences

R-kioski is Finland´s leading convenience retailer with 545 stores. R-kioski have chosen Liquid Barcodes´ technology to power their app.

R-kioski is part of the Reitan Convenience group which has a network of +2350 stores across Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia. R-kioski is a retail chain with nationwide coverage typically at high-traffic locations such as metros, train stations, airports and at shopping malls, but also in smaller villages. The convenience offer include coffee, bakery, freshly made sandwiches and wraps, hot dogs, yoghurts, bars and nuts, cold beverage, ice-cream and much more.

 

Due to the highly varying margins within convenience, R-kioski has opted for a product oriented customer program to have full margin control. In such programs, the stamp cards are the primary value drivers for the retailer. Customers that use the app benefit from a wide range of offersgames and exciting content that engage, promote and reward, in addition to the stamp cards.

 

 

Recruiting is primarily done in store and in app using our recruit-a-friend concept. A free coffee is the reward for recruiting a friend. Coffee is an important category for R-kioski and at every purchase of coffee the customer can rate the coffee. After 10 ratings the customer will receive a free coffee. In the store finder customers can see the number of ratings and average ratings every store has sorted by nearest store.