Liquid Barcodes

Resources

All You Need to Know About WowBox

Paula Thomas, Chief Content Officer, Liquid Barcodes

01/27/2019

As the largest single European foreign direct investment in PakistanTelenor Pakistan is one of the fastest growing mobile networks in the country, operating as a wholly owned subsidiary of Telenor Group. Headquartered in Norway, the company is listed on the Oslo stock exchange, with group revenues exceeding NOK112 billion (2017).

With Telenor Pakistan having over 238,000 physical touchpoints already available to consumers in the market, the company has plenty of storefront and retail presence for their customers, however they realised that they had not yet invested in creating the equivalent digital connections and the database they knew they needed to drive their business for the future. WowBox was designed as an exclusive, engaging and highly effective lifestyle application that creates that digital connection.

As WowBox uses Liquid Barcodes loyalty technology platform to power its digital deals content, we were delighted to have the chance to chat to Hasan Sandila who leads growth for digital products at Telenor about how successful this concept has been to date, his learning from the project and also his plans to evolve it to become even more useful and profitable in the future.

Sandila leads the team that designed, developed and launched Wowbox which is completely free for users to download. It is even zero-rated on the network, so does not use any of the customers data allowance while they are browsing! With this programme, he has effectively created a unique selling point that truly differentiates the Telenor Pakistan network for its customers.

WoxBox

WoxBox – the free lifestyle application from Telenor Pakistan

Business Objectives:

WowBox was developed to address a number of key business objectives – both short term and long term. With expertise in telecoms consultancy, Sandila had a highly specialized background that ensured a clear understanding of the behaviours that drive overall network profitability – from consumer pricing to partnership opportunities.

He explained that the strategy for WowBox consists of three stages – build, acquire and monetise. Two years after launch, the results are impressive. The app boasts over 1.9 million monthly active users in Pakistan alone, and most importantly, when they try it, they love it. 25% of the app users engage with it on a daily basis.

Price

While the telecoms sector is notoriously price sensitive worldwide, it seems even more pronounced in Pakistan. We were amazed to learn that Pakistani mobile customers routinely own multiple SIM cards from different networks and swap between networks immediately when even a one cent price difference occurs! So while Telenor Pakistan has successfully acquired over 43 million subscribers, it has to remain laser-focused on keeping them.

WowBox uses proprietary content and a customer store as its two key elements that satisfy customer’s needs for simpler ways to buy Telenor products. With fun and engaging content, it adds value to customer’s everyday lives.

Wowbox’s store sells data packs and products in a single-click solution that customers love – previous functionality used USSD codes and a ‘tedious process’ that was ripe for innovation. The app’s content includes articles across key customer categories such as sport, beauty and fashion, alongside movie trailers and exclusive retail deals with partner brands. This strategy requires considerable investment, however the returns are self-evident, with average revenue per user (ARPU) quoted as 2-5% higher for WowBox users than for non-WowBox users, as well as retaining customers who want to continue to benefit from the app’s deals, discounts and functionality.

WowBox data75 percent of WowBox users access the store on the app to buy bundles of data.

Partnerships

With the product now a proven digital channel that customers actively engaging with, the business is beginning to monetise the base. Digital advertisers are keen to access this active and attractive audience with pilot campaigns already driving incremental revenues and better CPA’s for advertisers than even some of the tech giants can deliver. A clear media model is emerging for 2019, delivered by Telenor’s digital capabilities and supported by the external marketing agencies who deliver the unique content on a consistent basis.

WowBox users enjoy  travel and lifestyleWowBox users enjoy  travel and lifestyle offers from partners

Key Learnings for Loyalty

The single most important learning for the WowBox team was the importance of using a specialised loyalty platform to build trust with retail partners and customers alike. Sandila’s marketing agency had successfully negotiated exciting and exclusive offers with popular brands such as Coca Cola, however the programme’s original operational process was designed to use generic promotional codes because it was the simplest option available. Sandila and his team quickly realised that because customers loved these offers so much, they started looking for ways to redeem them as many times as possible. The generic codes were easy to copy, re-use and share, which lead to an abuse of the programme through screenshots being shared with friends and family. This compromised both the programme’s exclusivity and the confidence of their partners.

As soon as the problem was identified, Liquid Barcodes was recommended as a unique solution that could provide single use codes in convenience stores nationwide which simply couldn’t be used more than once. They are invalidated immediately when they are claimed.

Unique codes are used by loyalty programme managers whenever they need a way to prevent fraud and eliminate risk – so they are extremely important when generous giveaways and offers need to be managed. Once the Liquid Barcodes technology was implemented, the improved solution delighted both retailers and also Telenor’s marketing team as it ensured a completely secure process at the point of sale that also ensures the exclusivity of the programme.

As a uniquely specialised platform within the convenience retail industry, Liquid Barcodes platform provided the essential operational enhancement that now ensures the offers are available only to the audience segment they were designed for. This helps the team budget for the rewards they want to allocate, as well as ensuring a closed loop of data and reporting.

WowBox exclusive offers

WowBox negotiated exclusive offers including some FREE coca-cola giveaways and discounts in Bangladesh.

With this enhanced reporting capability, Sandila is able to identify exactly who is using the offers, which ones are proving to be the most popular, the demographics of the redeemers (by gender and age), the top performing regions and stores, the exact details of the barcodes issued and also what percentage of them actually convert. With generic codes, these reports simply weren’t available as a learning tool.

From an operational perspective, this security, tracking and reporting functionality is made possible by the merchant app which was designed to allow easy set up of retailers (whether independent merchants or convenience chains). It ensures the secure redemption that also tracks the conversion from the consumer app to the physical store with all of the details and analytics that expert loyalty programme operators like Telenor expect, as well as improving overall the accuracy of the tracking and reporting for each individual offer.

merchant app

Retail merchants use this merchant app to securely redeem WowBox offers in their stores.

Future Trends – Video and Games

In its two years so far, WowBox content has been pre-dominantly driven by written news and stories, but customers are becoming much more interested in videos. Sandila knows now that video-based content such as movie trailers achieve three times more clicks than any text content, so this a clear mandate for his content agencies to focus on for the future.

A second insight that Sandila and his team discovered about their users is how much they enjoy playing games. Digital customers on any lifestyle app really expect to be entertained, so tools that can engage are an essential ingredient for a platform of this scale. Using the Liquid Barcodes gamification platform, WowBox has a huge portfolio of probability and performance games to choose from to ensure their programme remains fresh and fun, as well as accessing product rating and survey functionality which allows them to capture customer feedback easily. These elements ensure the programme is future-proof and stays new and exciting for customers no matter what part of the programme they engage with.

Gamification

Gamification is now an essential element of most loyalty programmes. 

Now boasting over 7 million members using the application across Pakistan, Myanmar and Bangladesh, the Wowbox team is looking for new markets to launch next, leveraging the learnings to create another compelling digital database that drive these multiple benefits.

The technology itself will also be continually improved, with plans for both dynamic pricing and contextual marketing in Pakistan. We’re excited to continually update you on loyalty insights and learnings from Telenor in Pakistan and throughout their ambitious Asian operations.

telenor digital

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialized for the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer, as well as Avios – the global points currency for some of the world’s top airlines. I am also a judge for the Loyalty Magazine Awards. 

—————————————————————————————–


Blog post

Lessons in Loyalty: Powerful Promotion

Promote a rewarding loyalty program that prioritizes personalized value to ensure members feel valued, and appreciated.

Blog post

Lessons in Loyalty: Engage Members

An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

Blog post

Lessons in Loyalty: Recruit Loyalty Program Members

The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Lessons in Loyalty: Easy, Empowering, and Engaging 

Invite higher sales with a loyalty program that is easy, empowering, and engaging.

Blog post

Lessons in Loyalty: Clear, Compelling and Consistant Programming

Engage customers with a compelling loyalty program that is clear, compelling, and consistent.

Blog post

Liquid Barcodes: Elevating Retail Experiences

Liquid Barcodes is a proud partner to global retailers using revolutionary technology to increase sales and grow customer engagement.

Blog post

Unlock Customer Loyalty: Choosing the Right Rewards Program for Your Business Goals

Loyalty reward programs attract new customers, keep them coming back, and increase sales, and can be tailored to meet specific goals.

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

Liquid Barcodes Connects at 2023 NACS Show

Liquid Barcodes exhibits at the 2023 NACS Show showcasing its app-based loyalty, subscription, and payment solutions.

Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
istan

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANASLOT

judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

https://social.msdn.microsoft.com/Profile/istana-slot-777
https://www.behance.net/helmipaten
https://telegra.ph/IstanaSlot-Tempat-Terbaik-untuk-Pengalaman-Perjudian-Online-yang-Seru-10-20
https://gab.com/istanaslotgacor
https://onlinegamblingworld.my-free.website/s/cdn/?https://livechat-istanaslot.xyz/
https://www.provenexpert.com/istanaslots/
https://link.space/@istanaslot777
https://t.me/s/situsslot
http://forum.blockmango.com/topic/53367/link-alternatif-login-istanaslot-daftar-dan-gabung-segera
https://istanaslots.contently.com/
https://500px.com/p/istanaslots
https://myspace.com/istanaslots
https://medium.com/@erlinapaten777/istanaslot-situs-judi-slot-online-terbaik-dan-terpercaya-di-tahun-2023-ae10feac6088
https://medium.com/@erlinapaten777
http://istanaslots.idea.informer.com/
https://replit.com/@erlinapaten777
https://replit.com/@istanaslot777
https://istanaslotgacor.hashnode.dev/link-alternatif-login-istanaslot
http://193.140.229.56:3000/istanaslots/istanaslot/issues/1
https://dribbble.com/istanaslots/shots
http://193.140.229.56:3000/istanaslots
https://dribbble.com/istanaslots/about
https://ko-fi.com/istanaslots
https://ko-fi.com/istanaslots/gallery
https://disqus.com/by/istanaslots/about/
https://bbs.now.qq.com/?5951916
https://potofu.me/istanaslots
https://lit.link/en/istanaslots
https://www.blogger.com/profile/13732575843288704588
https://fae.disability.illinois.edu/summary/18b7ac547f835b20/rc/
https://nowewyrazy.uw.edu.pl/profil/istanaslots
https://hub.docker.com/r/istanaslots/link-resmi-istanaslot
https://app.simplenote.com/p/7qTCNx
https://www.tripadvisor.com.vn/Profile/Traveler55768473195
https://www.scoop.it/topic/istanaslots
https://withkoji.com/@istanaslot
https://www.bahamaslocal.com/userprofile/1/258137/istanaslots.html
https://justpaste.it/u/istanagacor
https://justpaste.it/6trpi
https://www.pinterest.com/erlinapaten777/
https://git.disroot.org/istanaslots
https://speakerdeck.com/erlinapaten
https://www.walkscore.com/people/114255253064/istanaslots
https://letterboxd.com/istanaslots/
https://beacons.ai/istanaslots
https://www.maliweb.net/author/istanaslot
https://artmight.com/user/profile/2986114
https://myopportunity.com/en/profile/istana-slots/nw
https://www.empowher.com/users/istanaslot7777
https://www.insanelymac.com/forum/profile/2676453-istanaslots/?tab=field_core_pfield_13
https://trello.com/u/erlinaaja/activity
https://about.me/istana-slots
https://cs.astronomy.com/members/istanaslots/default.aspx
https://istanaslotgacor.zohosites.com/
https://issuu.com/istanaslots
https://issuu.com/istanaslots/docs/link_alternatif_login_istanaslot.docx
https://profile.hatena.ne.jp/erlinapaten777/
https://www.linkcentre.com/profile/istanaslos/
https://www.producthunt.com/@istanaslots
https://medium.com/@helmipaten777
https://medium.com/@helmipaten777/istanaslot-terobosan-terbaru-dalam-dunia-slot-online-di-2023-70bd6f25465f
https://heylink.me/ISTANASLOT.COM/
https://joy.bio/istana-gacor
https://solo.to/istana-gacor
https://mylink.la/istanaslots
https://s.id/1WhHE
https://s.id/1WhHO
https://s.id/1WhHX
https://s.id/1WhI3
https://www.wattpad.com/user/istanaslots
https://gratis-4156611.jouwweb.nl/
http://uid.me/istanaslots
https://linkfly.to/51107uVV4AW
https://www.divephotoguide.com/user/istanaslots
https://mez.ink/istanaslots
https://desty.page/istanaslot
https://magic.ly/istanaslots
https://bit.ly/4667NBw
https://bit.ly/47oiujP
https://bit.ly/3Sv5PaG
https://bit.ly/472wu33
https://bit.ly/3sqCjrY
https://bit.ly/49F2fB5
https://gab.com/istanagacorslot
https://social.msdn.microsoft.com/Profile/istanagacorslot
https://profile.ameba.jp/ameba/helmipaten
https://ameblo.jp/helmipaten/entry-12828152988.html
https://giphy.com/channel/istanagacorslot
https://tinyurl.com/istanaslots
https://tinyurl.com/mr2zhnxe
https://tinyurl.com/2ft2dwae
https://tinyurl.com/ms7ujhbe
https://tinyurl.com/2w5ndtb4
https://tinyurl.com/46d5czk2
https://tinyurl.com/td6fkahm
https://www.twitch.tv/istanagacorslot
https://telegra.ph/Link-Alternatif-Situs-Resmi-Pragmatic-Play-11-11
https://glitch.com/@erlinapaten777
https://istanagacor777.weebly.com/
https://6548934d557e4.site123.me/
https://band.us/band/93104459/intro
https://istanagacor.onepage.website/
https://plaza.rakuten.co.jp/istanagacor88/diary/202311240000/
https://profile.ameba.jp/ameba/istanagacor
https://social.msdn.microsoft.com/Profile/istanaslot888
https://istanagacor.vercel.app/
https://istanaslotgacor.wixsite.com/istana-slot
https://social.msdn.microsoft.com/Profile/istanagacorslot
istana slot
istanaslot
https://istanagacor.bloggersdelight.dk/
https://www.zillow.com/profile/istana3com
https://www.zillow.com/profile/helmipaten777
https://telegram.me/s/situsslot
https://istana-slot-gacor.pages.dev/
https://gangsterslot.pages.dev/
Situs Togel Toto 4D https://istana-slots.blogspot.com/