Liquid Barcodes

Resources

What About What’sApp?

Paula Thomas, Chief Content Officer, Liquid Barcodes

06/07/2020

In February 2020, just shortly before the world descended in to lock-down as a result of Covid-19, Whatsapp announced that it had crossed the jaw-dropping milestone of 2 billion users on its messaging platform worldwide. It then announced a further 40% surge in usage as a direct result of the pandemic as anxious consumers turned to social media to connect with family and friends.

It seems its simple strategy to build a compelling communications platform has firmly secured its place as the dominant messaging platform worldwide, boasting over 5 billion installs on the Google Play Store (the second non-Google app to have achieved this milestone), commanding an eye-watering purchase price of $22 billion when Facebook acquired it in 2014.

With so many users in so many global markets, the platform is now clearly in a powerful position to connect commercially with consumers, as we’ve seen already with the leading Chinese super-apps, so in this article we’re exploring the possibilities for marketers to use Whatsapp to drive consumer behaviour and loyalty and sharing some ideas we’ve seen being built on the platform in exciting markets such as India.

Whatsapp on the Google Play storeWhatsapp boasts almost 112 million ratings on the Google Play store and 400k on the Apple app store.

Simplicity

I’ve often shared my favourite book title of all time “Don’t Make Me Think”  – and that’s exactly why Whatsapp has excelled. Its consumer product was initially fee-based but quickly reverted to being available for free, offering simple and compelling functionality, yet for many years, it lacked a path to profitability. That all began to change in early 2018 when the brand launched “Whatsapp for Business” in Indonesia, Italy, Mexico, the U.K. and the U.S., creating a format for powerful complementary solutions that will undoubtedly ensure a lucrative future.

Customer Communication at Scale

As an early case study, it’s worth noting the innovative use of Whatsapp by major brands such as the “world’s largest dedicated social media team”. Almost three years ago in 2017, KLM was the first airline in the world to test a verified WhatsApp business account, offering their customers instant booking confirmation, check-in notification, boarding passes, flight status updates and the ability to ask questions in 10 different languages on WhatsApp.

These useful features are exactly the supportive opportunities described by WhatsApp as a way for consumers to connect with businesses that “matter” to them, and for this reason, they are supporting both small businesses and large scale enterprises equally to help brands find ways to build services that are easy to use, understand and access.

KLM embraced Whatsapp for Business in 2017.

More recently and perhaps even more impressive, is the decision by World Health Organisation to use Whatsapp as its communications partner throughout Covid-19 to provide information to anxious people around the world. Users simply send a “Hi” message to the dedicated number (+41798931892) to request reliable information in any one of their supported languages including English, Arabic, Hindi, Spanish, Portugese and others. It’s a powerful approach and one that commercial marketers will no doubt be watching with interest.

World Health Organisation rewards Whatsapp

The World Health Organisation chose Whatsapp as its main information channel. 

Innovating in India

As the world’s second most populous country, Whatsapp recently reported 400 millions users in India, with this “gigantic reach in its biggest market” prompting the development of some exciting concepts that will appeal to convenience retailers as follows:

  1. Jiomart is an eCommerce brand “run by India’s most-valued firm’ that is now testing grocery ordering on Whatsapp. Users simply send a text to a dedicated number to access the products they want to order from the store’s catalogue function. Orders are then allocated to the closest store for fulfillment – however a Whatsapp payment facility is not yet available.
  2. As further evidence of the power of digital platforms to support subscription services, an Indian pharmacy chain called Digi-Prex is one of a number of innovative tech start-ups highlighted by TechCrunch as building their entire businesses on Whatsapp – in much the same way as the mini-apps we discussed earlier within WeChat.
  3. Most recently, Whatsapp won approval to launch a payment option in India, so we will be watching with bated breath to see how brands and users embrace this new feature when it finally launches in the already crowded Indian payments market.

Mobile-First Markets for Messaging

In closing, some fascinating messaging research was published in 2017 by Hubspot who said:

“Companies interested in using messaging services will find eager interest in Latin America…..organizations selling to Latin American countries should experiment with messaging use cases because the Latin American audience are more open to using messaging platforms to interact with businesses”.

Mobile-First Markets for Messaging

As a platform that has achieved such extra-ordinary scale even without any marketing in emerging markets, one thing is clear for us as marketers – while loyalty programme features and support have not yet emerged on Whatsapp, from an information, customer service and communications perspective, there’s no doubt that brands that want to earn their customer’s trust and loyalty needs a clear and consistent Whatsapp marketing strategy.

Whatsapp logo

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer, as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards. 

—————————————————————————————–


Blog post

The Refreshing Perks of Beverage Subscription Programs 

Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.

Blog post

Measure Beverage Subscription Program Success

Use three key metrics to measure beverage program success to ensure long-term viability and maximize profits.

Blog post

Enhance Foodservice Sales With Daypart Marketing and a Beverage Subscription Program

Increase overall foodservice sales by combining a smart daypart marketing strategy with a monthly beverage subscription program.    As foodservice continues to become most important to a convenience store’s financial success and ultimate viability, harnessing the dual power of beverage subscription programs and daypart strategies will help elevate sales throughout the day.

Blog post

FastLane Sees Success with Monthly Subscription Car and Truck Wash Program

FastLane becomes the newest retailer to join the subscription economy by offering monthly subscriptions for car and truck washing.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

Use Digital Prepaid Cards to Get Started With Subscription Programs

Digital prepaid cards are frictionless and contactless and a simple way to get started with subscription programs. A subscription program is designed to conveniently remove thinking from everyday purchases for customers to make a one-time decision for month-long unlimited products like drinks and coffee.

Blog post

Which Subscription Model Will Win You the Most Customers?

Subscription programs are enhanced loyalty programs that drive repeat visits for your most valuable customers. According to a 2021 report by WestMonroe, the average U.S. consumer spends $273 per month on subscription-based services. If you haven’t already, it’s time to get in on that action.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Circle K Norway Wins NACS Convenience Retail Technology Award 

Circle K Norway wins the prestigious NACS award for technology innovations, including car wash subscription program powered by Liquid Barcodes. NACS awarded Circle K Norway’s leaders with the NACS Convenience Retail Technology Award at this week’s NACS Convenience Summit Europe in Dublin.

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

Record-High Sales Coupled With Record-High Credit Card Swipe Fees Perplex Convenience Industry

NACS releases 2022 data for the convenience industry and retailers report record-high sales, fuel prices, and credit card swipe fees.

Blog post

Sunshine Gasoline Leads Industry in Technology Adoption

Florida retailer Sunshine Gasoline leads the U.S. convenience industry with app solutions for customer convenience and loyalty.

Blog post

Newly Redesigned Brezelkönig App Accepts Payments and Rewards Loyalty

Swiss foodservice chain Brezelkönig releases app update which offers customers the convenience of earning rewards and paying for products with the app in stores.  The recently-updated Brezelkönig app allows pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.  Brezelkönig is […]

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

situs slot gacor

situs judi togel slot

situs judi online terpercaya

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online

istanaslot

Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot

ISTANAIMPIAN GROUP

ISTANASLOT

judi slot online gacor

slot win rate tinggi

judi slot online gacor

slot deposit pulsa

istana impian 2

istana impian

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino

istana impian 4

istana impian

istana impian 3

gangster4d

uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

https://www.interactworldwide.org/

slot online gacor

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023

istanaslot

istana slot online

slot88

https://134.209.107.98:777/

https://buletin303.com/

istanaslot

slot dana

https://blog.libero.it/wp/slotdana/2023/05/19/agen-judi-slot-deposit-dana/

https://platform.blocks.ase.ro/blog/index.php?entryid=26210

https://b.hatena.ne.jp/istanaslotgacor2022/

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=2

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=3

https://b.hatena.ne.jp/istanaslotgacor2022/bookmark?page=4

https://t.me/s/togelslot88gacor

https://t.me/s/situsslot

https://telegram.me/s/situsslot

https://medium.com/@gulaiayam8899

https://medium.com/@gulaiayam8899/about

https://medium.com/@gulaiayam8899/berita-terkini-seputar-slot-gacor-dan-togel-online-69848fa6e114

https://medium.com/@gulaiayam8899/rahasia-kesuksesan-dalam-permainan-slot-9a0664549e1b

https://medium.com/@gulaiayam8899/rtp-slot-gacor-auto-sultan-7e23ec9e7afb

https://medium.com/@gulaiayam8899/misteri-slot-gacor-bb02b74acd18

angka toto

https://istana-gacor.xyz/

https://istana-gacor.com/

https://www.istanaslotgacor.xyz/

https://istanaslot.w3spaces.com/

https://slot-toto.netlify.app/

https://gangster4d.netlify.app/

gangster4d slot

gangster4d

slot pulsa

http://ukt.uhnsugriwa.ac.id/admin/slot88/

https://bma.ac.ke/wp-content/uploads/2023/

https://ishcsf.com/slot-gacor/

https://www.sos-logistica.org/wp-content/uploads/slot-demo/

http://labiela.com/cgi-bin/slot-gacor/

https://www.ideasei.com/wp-content/slot-dana/

situs togel
slot777
slot gacor
https://dilmil-padang.go.id/slot-pulsa/
https://dilmil-padang.go.id/slot-dana/
http://covid19.bulukumbakab.go.id/slot-toto/
http://covid19.bulukumbakab.go.id/slot-gacor/
http://covid19.bulukumbakab.go.id/slot88/
http://covid19.bulukumbakab.go.id/slot777/
slot777
slot gacor
http://sion.uhnsugriwa.ac.id/css/slot-gacor/