Liquid Barcodes

Resources

Gamification Loyalty Programs: Stinker Rewards Customers In A Fun And Engaging Way

Paula Thomas, Chief Content Officer, Liquid Barcodes

31/08/2021

With a passion for delighting their customers in simple, fun and engaging ways, Stinker Idaho, has created a compelling app-based gamified loyalty program.

It’s designed as an easy and engaging way for customers to earn digital stamps every time they buy products such as coffee, donuts, fountain or energy drinks.

With a total of 103 convenience stores across Idaho, Colorado and Wyoming and over eighty years experience taking care of its customers, Stinker has customer delight at the heart of everything they do.

The new rewards program mobile app can be downloaded free of charge from either the Apple and Google app store.

To keep things simple and easy for both the customers and store staff, Stinker has kept the instore experience completely frictionless. Users just need to scan their phone once to enjoy the program benefits and rewards.

Stinker Gamified Loyalty Program

The program rewards new members instantly by giving them a sign up reward which can be redeemed anytime within the following seven (7) days. Users also get access to exclusive discount coupons and digital stamp cards as well as engaging games that are refreshed weekly, offering users a chance to play and win everyday.

Simplicity is at the heart of the Stinker loyalty program, from easy registration to digital stamp cards. Customers know exactly how many they have purchased and when they can enjoy their free reward.

So easy to understand, easy to use and easy for store staff to communicate. These simple mechanics ensure that the users stay engaged and come back more frequently.

Screenshots showing stamp cards, games and coupons in the new Stinker loyalty app

Some of the engaging screens showcasing the stamp cards, games and coupons in the new Stinker loyalty app.

A gamification loyalty program should not only be fun and engaging but also easy and clear. In order to make the program effortless for both staff and customers, the app allows members to access all the program benefits just by scanning their membership ID (QR code) in store. Members who identify themselves get further discounts off purchases, and these are normally funded by suppliers. They are also known as “level two” discounts.

QR code that allows members to access all the gamification loyalty program benefits effortlessly

By simply scanning their QR code, the customers experience is completely frictionless in store.

Liquid Barcodes is proud to have led both the design and development of one the top gamification loyalty programs in the market, following a clear brief from Stinker to focus on delighting customers and keep life simple for them.

By rewarding their customers for things they already love to buy, the app includes those fun games to play that change weekly, helping ensure that customers become increasingly loyal to the Stinker brand, building frequent and repeat visits to their stores.

Photo of a Stinker store

Stinker boasts the latest contemporary interior designs 

Gamification Loyalty Programs and Partnerships

From a business perspective, the new program also supports partner brands and suppliers, offering them a direct, digital destination where they can promote their products, creating a win-win-win between these brands, Stinker and of course the consumers themselves.

Stamp Cards such as Red Bull and Monster which are funded by partners

Stamp Cards such as Red Bull and Monster are funded by partners

Clear, Consistent and Compelling

Stinker President Charley Jones said “We’ve made it our mission since we opened for business in 1936 to delight our customers and exceed their expectations, while keeping things super simple. This app is the best way we have found to give our customers the discounts and rewards they deserve and help them have some fun every day too. Even our employees love it!”

Display Ad that promotes the gamification loyalty program app

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their gamified loyalty programs and any digital marketing campaigns with a proprietary process we call the “customer connection cycle” to engage, promote and reward customers activities in real-time across digital and media channels.

Perfect partner to launch Gamification Loyalty Programs:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

www.LiquidBarcodes.com

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Loyalty Podcaster

With over twenty-five years marketing experience, I specialise in loyalty marketing articles and podcasts. In addition to working with Liquid Barcodes, my clients have included Telefonica O2 Priority, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer Group (UAE), as well as Avios – the global points currency for some of the world’s top airlines. I am also a former judge for the Loyalty Magazine Awards and proud host of the “Let’s Talk Loyalty” podcast – the industry’s first podcast for loyalty marketing professionals.

—————————————————————————————–


Blog post

Polish Retail Leader Żabka Launches Coffee Subscription Program

Polish retail giant, Żabka introduces a monthly coffee subscription program across its vast store network. With its new coffee subscription program, Żabka Polska will certainly dominate the beverage category in Poland’s unique convenience market. In July 2022, Dr. Adam Manikowski, Managing Director of Żabka Polska, was featured on the popular Global Convenience Store Focus video […]

Blog post

Loyalty Apps Engage Customers

98% of loyalty app users love using a loyalty app and want more features from it. In September 2022, NACS published a report examining customer engagement with convenience loyalty programs. Unsurprisingly, customers feel most engaged, appreciated and valued by the stores to which they belong in a loyalty or membership program – nearly ¾ of […]

Blog post

Circle K’s Program Locks in Hundreds of Thousands of Beverage Subscription Customers

Convenience retailer Circle K embraces 450,000+ beverage subscription customers with their “Sip & Save” program. Innovations in fountain and drink dispensing technologies offer customers sleek digital displays and other innovations. One of the hottest trends foodservice providers and convenience retailers are investing in now are mobile app-powered beverage subscription programs. In May of 2021, Circle […]

Blog post

Liquid Barcodes Makes U.S. Debut at 2022 NACS Show

Liquid Barcodes exhibited at the 2022 NACS Show demonstrating loyalty, subscription and payment applications.   For the first time in history, Liquid Barcodes had the pleasure of exhibiting in two prominent locations at the 2022 NACS Show both in the busy New Exhibitor Area as well as in the featured partner kiosk in Verifone’s booth […]

Blog post

Save Thousands in Credit Card Fees With ACH

Visa and Mastercard announced an increase in interchange fees earlier in the year and retailers are taking action and sending a message by migrating their customers to new solutions, including mobile app-based ACH payments, and in the process increasing profits by not only reducing credit card fees but also boosting loyalty via innovative app-based incentive […]

Blog post

Subscription Programs Are Economically Smart Investments

Monthly subscriptions to products and services are economically smart investments for retailers and customers With a recession looming and gas prices still at record-high levels, customers are tightening their grip on their wallets. But this doesn’t mean they’ll be turning their backs on convenience store purchases and there are ways you can weather the impending […]

Blog post

Converting Impulse Shoppers to Automatic Customers

Subscription programs for drinks and snacks encourage customers to change from impulse buyers to automatic customers   Customers stop at gas stations and convenience stores to buy fuel, for beverages and snacks and to use the bathroom, essentially in that order of priority. A NACS survey of gas-buying customers found that half went into the […]

Blog post

Maxol Launches First-of-Its-Kind Loyalty App

Maxol, Ireland’s largest family-owned forecourt and convenience retailer, announced it has launched a new customer loyalty app with never-before-seen features in the Irish market. After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. […]

Blog post

Delivering Personalized Content With Machine Learning and Image Recognition

Build personalized customer connections, improve efficiency, and make intelligent, data-driven decisions using machine learning and image recognition.   It’s 7:15 in the morning and a customer – Amy – is on her way to work. She is on the hunt for coffee and breakfast and stops at a convenience store. She opens her store app […]

Blog post

Sweet Tea and Coffee Subscription Beverage Programs Brew Recurring Revenue

As summer nears, consumers are turning their attention towards refreshing iced beverages and iced tea is a hot seller this time of year, especially when sold with a subscription beverage program. Sweet tea might be the quintessential drink of southerners in the U.S, but the rest of the country has developed a taste for the […]

Blog post

Circle K’s Use of Beacon Technology to Activate Car Wash Subscription Program

Beacon Technology and Car Wash Subscription Programs Beacon technology used in tandem with a customer-facing car wash subscription program revolutionizes the customer experience by providing a quick, convenient experience. Innovation is the key to continued growth and ensuring a frictionless customer experience should be top of mind for any retailer. Circle K’s vast global network […]

Blog post

Unlimited Car Washes!

Subscription programs for car washes are a hot trend in convenience retail.

Blog post

Car Wash Program Drives Sales for United Pacific

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales. Oftentimes, car wash units occupy a small corner of the lot and do not receive much attention. This is not the case for those […]

Blog post

Danish Railway Rewards Riders with DSB Plus

The Danish railway system, known as DSB, is going the distance to reward customers by partnering with convenience retailer 7-Eleven to deliver points towards food and coffee simply for riding the rails. Whether commuting or travelling longer distances, riders who join DSB Plus earn points whenever they travel within Denmark. DSB is an abbreviation for […]

Blog post

Subscriptions for the win!

Amazon Prime is, by nature, a subscription under the auspice of membership. Pay an annual fee, get 2-day shipping and exclusive deals. Amazon took it one level further with “Subscribe & Save” where you can get everyday – and not so everyday – items shipped to you on a regular schedule.  In the early days […]

Blog post

Customer Retention Program of Circle K Vietnam

As the first international convenience store brand to launch in Vietnam, Circle K has over a decade of expertise catering to the needs of the 96 million residents of this huge country, operating a network of over four hundred convenience stores each open 24 hours a day! So launching an outstanding customer retention program was […]

Blog post

Stinker Stores Named Best New Loyalty Program in the U.S.

        2021 Best New Loyalty Program  Stinker Stores’ new loyalty program offers multiple redemptions with a single scan and stands out with a gamification feature to keep customers engaged. This article is originally published on CStoreDecisions and written by Erin Del Conte | October 28, 2021 Stinker Stores, with 103 convenience stores across Idaho, […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes