Liquid Barcodes


Simply Saving Food.

Paula Thomas, Chief Content Officer, Liquid Barcodes


A shocking statistic we recently learned was that one third of all food produced is wasted and yet this waste problem is one of those challenges that many people are either unaware of, or simply have no idea what they can do to change it. One Swedish company has come up with a clever solution to this growing problem by building an eCommerce platform that connects food service outlets with cost-conscious consumers at the time it matters most – when the food would otherwise be wasted.

Focused on the idea of ‘rescuing’ food, Karma is a simple idea that meets a widespread business need, appeals to our conscience and also to our wallets! The name ‘Karma’ is a sanskrit word that describes how good deeds now can create happiness in the future – exactly the kind of cause-related marketing that consumers are increasingly demanding from brands. And with over $12million of funds already raised by the Karma team, investors are clearly seeing the need and the opportunity to be part of solving this global problem.

Karma app

The Karma app which is available for free in the iTunes store.

Trends and Regulation

Karma is perfectly positioned alongside other clever concepts to address global climate change concerns and also the increasing policies and regulation that requires retailers and hospitality outlets to better manage their food waste. Similarly, a European app called “Too Good To Go” has created a platform that matches retailers with “food warriors” who pay discounted rates to buy a “magic bag” of leftover food that would otherwise have gone to waste. Consumers enjoy the element of surprise rather than the specific meals and products that Karma sells, and customers enjoy a bag of great food for an average of £3 while again “rescuing” the food from simply going to waste.

Other complementary concepts include FoodCloud – an Irish-based social enterprise that re-distributes unsold food to charities when it would otherwise be simply thrown away. The organisation’s software simply links the retailers to registered charities and uses volunteers throughout the country to support their deliveries.

using the Karma appusing the Karma appOver 400,000 customers love the idea of rescuing food and saving money using the Karma app.

How the Karma App Works:

  1. Retailers upload details of unsold food on the karma app. There are currently over 1,500 retailers using the app in its home market of Sweden, and more recently also in London. There are no subscription fees for restaurants to use the platform.
  2. Consumers download the app for free and browse the food options available nearby their location.
  3. They pick their favourite food option – be it a take-away, cafe or restaurant food and buy it for half price – paying within the app itself to ensure it’s allocated and reserved for them to collect.
  4. Customers then collect their food within the timeframe specified by the seller – enjoying delicious options from new or even frequently visited outlets – knowing they got a great deal and ‘rescued’ great food from a wasted end.
  5. Food service owners pocket the payment – enjoying lower wastage as well as delighting customers who value the brand’s commitment to conservation.
  6. As well as being marketed to potential new customers, Karma estimates that restaurant partners can increase their yearly revenue by up to £30,000 from food that would have otherwise gone to waste.

Food Collection Bag

The Karma Food Collection Bag for collecting ‘rescued’ food.

Awards, PR and Recognition

Originally launched in November 2016, the Karma app has quickly grown to over 400,000 users, and is also enjoying some high profile publicity with stories about the company already featured in business and tech media including Wired, Vogue, The Times, Forbes and most recently Huffpost. The coverage is of course always positive, given the win-win concept – and the company also has a female co-founder Elsa Bernadotte which adds some additional interest for many seeking greater diversity in the corporate world.

Awards and publicity of course don’t build businesses – sales and delighted customers do, so Karma has confirmed that once the UK restaurant sector is running effectively, the founders plan to also target supermarkets in the same way they’ve successfully done in their home country Sweden.

With such a compelling concept, there’s no doubt that ‘food-tech’ will become an increasingly competitive sector – and I’ve no doubt Karma is well positioned to stay at the forefront in its existing markets and no doubt will use their investment funds carefully to build and expand globally.

awards and recognition for the Karma app

Some of the awards and recognition for the Karma app.

About Us:

Liquid Barcodes is a leading global loyalty and digital marketing technology company specialized for the convenience store and foodservice industries. Our proprietary cloud-based technology platform allow retailers to create and manage their digital marketing campaigns with a proprietary process we call the “customer connection cycle’ to engage, promote and reward customers activities in real-time across digital and media channels.

How we do it:

We have developed the most advanced loyalty and digital marketing technology platform specifically for convenience store and foodservice retailers globally.

Retailers use our self-service dashboard to create and manage loyalty driven marketing campaigns that increase purchases with their existing customers, as well as effectively target and acquire new customers through partners or paid media channels.

One core component of live loyalty is gamification. We have gamified branding, loyalty and promotions. We believe this approach is essential in order to get customers’ attention and ultimately truly engage them with repeatable actions thereby winning their loyalty.

Check out some of our exciting/proven results here:

About Me:

Paula Thomas

Chief Content Officer, Liquid Barcodes and Independent Loyalty Consultant

With over twenty-five years marketing experience, I specialise in loyalty marketing consulting, managing consumer loyalty propositions, strategy and operations. In addition to working with Liquid Barcodes, my clients have included Telefonica O2, Three Mobile, Electric Ireland, Allied Irish Bank and The Entertainer, as well as Avios – the global points currency for some of the world’s top airlines. I am also a judge for the Loyalty Magazine Awards. 


Blog post

Car Wash Subscriptions Clean Up With Guaranteed Retailer Revenue

Car wash subscription programs offer customers a frictionless and contactless solution, ensuring recurring revenue for retailers. 

Blog post

Lessons in Loyalty: Analyze Your Loyalty Program

To maximize ROI for your loyalty program, continuously analyze KPIs, set targets, and track engagement.

Blog post

Lessons in Loyalty: Rewarding Subscription Programs

Subscription programs ensure recurring revenue, guaranteeing customers visit frequently for pre-paid products. 

Blog post

Lessons in Loyalty: Rewarding With Points

Rewarding with points provides customers with timely purchase tracking to motivate loyalty and increase spending.   In the ongoing exploration of loyalty programs, this article focuses on the next step in the Customer Connection Cycle: Rewarding with points. There are a few ways to reward loyalty and to track customer purchases. One of them is […]

Blog post

Cheers to Beers: Old Irish Pub Rewards for Frequent Customers

European restaurant chain Old Irish Pub rewards customers with digital stamps for buying drinks, offers games and more! 

Blog post

Lessons in Loyalty: Rewarding With Stamps

Keep customers engaged and happy with loyalty program stamp rewards. 

Blog post

Lessons in Loyalty: In-Store Excellence

Executing a personalized loyalty strategy ensures each store visit is efficient and includes moments of gratification.

Blog post

Lessons in Loyalty: Powerful Promotion

Promote a rewarding loyalty program that prioritizes personalized value to ensure members feel valued, and appreciated.

Blog post

Lessons in Loyalty: Engage Members

An important component to having a successful loyalty program is to develop a powerful plan to engage with your members.

Blog post

Lessons in Loyalty: Recruit Loyalty Program Members

The first step in a successful loyalty program is to recruit a robust, loyal membership base with an effective recruitment strategy. In the ongoing exploration of loyalty programs, this article focuses on the pivotal first step in the Customer Connection Cycle: recruiting members. Establishing a robust and loyal membership base is paramount, and this article outlines […]

Blog post

Lessons in Loyalty: Customer Connection Cycle

The Liquid Barcodes Customer Connection Cycle Explains Six Key Components to Operating a Successful Loyalty Program

Blog post

Lessons in Loyalty: Easy, Empowering, and Engaging 

Invite higher sales with a loyalty program that is easy, empowering, and engaging.

Blog post

Lessons in Loyalty: Clear, Compelling and Consistant Programming

Engage customers with a compelling loyalty program that is clear, compelling, and consistent.

Blog post

Increasing Customer Engagement With Loyalty Programs

From basic discounts, points, and perks, to more advanced strategies like subscriptions and mobile payments, loyalty programs allow retailers to compete in today’s fast-paced retail landscape.

Blog post

Beverage Subscriptions Improve Foodservice Sales

Implementing a beverage subscription program will boost customer spending on foodservice items.  Consumers visit convenience stores to do three main things: get gas, use the restroom and buy a drink. As prepared food becomes the norm in convenience stores, give your customers an offer they can’t resist with a beverage subscription program.

Blog post

An Introduction to Subscription Programs

Subscription programs ensure recurring revenue by recruiting customers and enhancing the overall foodservice offer Subscription is a big buzzword referring to any recurring or prepaid program that is delivered or available on a regular basis. 

Blog post

Maxol Wins Customers and Awards With Loyalty App

Irish retailer Maxol celebrates a year of success with their award-winning loyalty app. Maxol’s loyalty app has been rewarded for excellence with the prestigious “2023 Loyalty Launch of the Year ” award at this year’s Irish Loyalty & CX Awards.

Blog post

What Is C-StorePay?

Liquid Barcodes’ proprietary C-StorePay makes paying for fuel, in-store merchandise, and subscription programs convenient for customers, reduces credit card fees for retailers, and integrates easily into existing loyalty programs Announced in October 2022, the revolutionary Liquid Barcodes C-StorePay product rose to the top of retailers’ 2022 wish lists at the NACS Show, even achieving a […]

Liquid Barcodes

Put a rocket under your loyalty program

With our loyalty platform, we help design and operate world-class, tailor-made subscription and reward programs that make sure your customers always come back.

Book a Demo →

We are trusted by global brands.

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Convenience retailers all over the world have engaged and rewarded consumers with our tailor-made loyalty programs.

To our case studies →

Liquid Barcodes
Liquid Barcodes
Liquid Barcodes
Liquid Barcodes

Situs Judi Togel Slot Online Terpercaya Indonesia

slot pulsa

situs judi slot online

togel slot casino online

istana slot online


Situs Judi Slot Deposit Pulsa

judi slot gacor terpercaya

istana slot

istana slot situs slot


judi slot online gacor

judi slot online gacor

slot deposit pulsa

istanaimpian slot online

agen togel casino

judi live casino

agen togel casino


uno prediksi

prediksi togel istanaimpian

slot online gacor 2023

raja situs judi slot

slot online terbaik 2023

Daftar Slot Online Gacor 2023

Situs Judi Slot Demo Pragmatic

slot deposit dana Terbaru 2023


slot dana
istana slot
Situs Togel Toto 4D