Press Release – 7-Eleven Denmark – NACS Convenience Store Retailer of The Year – Launches Machine Learning AI to Personalize Offers to Their Customers

7-Eleven Denmark – NACS Convenience Store Retailer of The Year – Launches Machine Learning AI to Personalize Offers to Their Customers

7-Eleven Denmark partners with Liquid Barcodes to provide a delightful customer experience and reduce employee processes


October 16, 2021 – 7-Eleven Denmark deploys a customer loyalty app which features intelligent coupon sorting ability, powered by machine learning and artificial intelligence.

7-Eleven Denmark desired to become more efficient and effective managing their offers in the incredibly busy world of mobile marketing. By realizing the power of intelligently sorting offers, they now rely on algorithms to optimize the operations of their loyalty program such as the ability to set the perfect timing of communications to members individually and eventually that artificial intelligence and machine learning technology will be used to deliver their entire program without the need for ongoing human intervention.

Creating these “extra reasons to visit” is one of the exciting possibilities that convinced Jesper Østergaard, the visionary CEO of 7-Eleven in Denmark to take a huge step in to the future of loyalty, leveraging the latest artificial intelligence and machine learning technology to harness the power of his data.

Loyalty data is collected and used to intelligently decide what offer to show each customer on every app visit. In particular, the time of the day, the season, the weather each day as well as the customer’s product preferences and many other factors affect what offers will be shown in order to ensure relevance and customer engagement.


Learn more about 7-Eleven Denmark’s use of machine learning and artificial intelligence

7-Eleven Insights – The Future of Loyalty is Intelligent and Automated

Delivering Personalized Content With Machine Learning and Image Recognition



About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.

Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.


For more information, contact:

Mats Danielsen, CEO,

Saurabh Swarup, head of sales and GM North America,