Eight-store retailer makes loyalty enrollment effortless, with more than 25,000 customers joining through Liquid Barcodes technology.
At Nisqually Markets, innovation is rooted in simplicity. The Pacific Northwest-based convenience store chain has always prioritized customer experience, and in 2025, that focus paid off in a big way.
When Nisqually rolled out Liquid Barcodes’ PIN pad registration for loyalty program discounts across its eight locations, the results were immediate and impressive.
From March to August, the retailer achieved an extraordinary 625% growth in loyalty members.
Nisqually’s PIN Pad Registration Makes Loyalty Effortless
The magic lies in making loyalty effortless. At checkout, customers simply type in their phone number on the PIN pad. In seconds, they receive an SMS to confirm terms and conditions, and just like that, they’re enrolled as a member and receive discounts. With their number linked to a loyalty ID, shoppers enjoy instant rewards, including discounted fuel, even if they never download the app.
More than 25,000 customers—86% of Nisqually Markets’ loyalty base—signed up directly through the PIN pad.
Phone Number Unlocks Discounts and Rewards
With just a phone number, customers unlock fuel discounts and loyalty rewards instantly.
The adoption has been remarkable. By reducing friction at the point of sale, Nisqually created a seamless path for customers to join.
An embedded link in the confirmation text further encourages them to download the app, where even more offers, clubs, and savings await.
Growing Engagement
For Nisqually Markets, this straightforward approach has transformed loyalty into a growth engine. And with Liquid Barcodes powering the technology, the program continues to drive stronger engagement, deeper relationships, and greater value for both the retailer and its customers.
About the Nisqually Markets App
Customers benefit from a loyalty program that offers meaningful rewards and incentives, encouraging repeat visits and fostering brand loyalty. The Go! Nisqually Markets app includes a beverage subscription, stamp cards, daily games, birthday, registration, and friend referral rewards. Read more and see images of the new app on the Nisquallly Markets case study.
Nisqually Markets relies on Gilbarco Veeder-Root’s point of sale (POS). A loyalty certification allows seamless integration into existing POS solutions for Gilbarco Veeder-Root customers. Retailers can activate this functionality by collaborating with Liquid Barcodes to develop personalized mobile apps and integrate loyalty or subscription programs into existing apps through a plug-and-play API.
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
