Liquid Barcodes welcomed a record-breaking crowd at the 2024 NACS Show Expo, showcasing app-based loyalty, subscription, and payment solutions to thousands of retail attendees.
In its third year exhibiting, Liquid Barcodes brought the largest team yet with eleven team members from the U.S., Norway, and Spain. A proud NACS Hunter Club Member, the Liquid Barcodes booth took center stage in the Technology section.
The NACS Show is the global convenience industry’s premier conference and exhibition. It was held from October 7-10 in Las Vegas, Nevada.
We were thrilled to showcase Liquid Barcodes’ solutions to retailers from around the world! Our subscription programs and loyalty solutions sparked great interest among retailers and we look forward to growing our customer base. We sincerely appreciate everyone who visited us and look forward to building new partnerships in the future!”
Saurabh Swarup, General Manager of North America, Liquid Barcodes.
Industry Insights Session with Power Market
Fidaa Mohrez, senior director of operational systems at H&S Energy Group (dba Power Market) sat down with Lara Pagendarm-Winter from Liquid Barcodes to share the company’s successful introduction of its app-based subscription car wash program which includes games, promotions, and more.
Key takeaways from Mohrez included:
Here are 4 takeaways from the interview with Fidaa Mohrez at the NACS Show:
- Recurring, Consistent Revenue: The subscription model enhances customer convenience and improves business operations offering consistent revenue, especially during bad weather, and providing customers with easy access to services through the app.
- Operational Benefits: The program provides valuable customer data for building long-term relationships, and improves operational efficiency.
- Customer Experience: Customers appreciate the convenience and frictionless experience as they can use the service without interacting with pay stations or staff, enhancing ease and safety.
- Equipment Challenges: Implementing the subscription model required upgrading infrastructure, especially pay stations. This was a major challenge, involving significant time and budget, but it proved to be a worthwhile investment.
Mohrez envisions expanding subscriptions beyond car washes, potentially bundling other services like coffee and food, and offering cross-marketing opportunities to enhance customer experience and loyalty. We look forward to telling the story as the program advances!
Watch the full, 8-minute interview to learn more about H&S Energy!
Engaging with NACS
NACS reported record-shattering attendance at the 2024 NACS Show with 26,124 attendees, including 8,811 retailers/buyers. With more than 50 education sessions and ample networking opportunities available, the Liquid Barcodes team met with retailers from around the world. Liquid Barcodes is also a proud NACS Hunter Club member and enjoyed the additional exposure this elite club has to offer.
Each day, we attended educational sessions and I learned that retailers are incredibly passionate about delivering outstanding customer experiences. While I know that Liquid Barcodes’ products help make that a reality with our loyalty and subscription apps, it helped me further understand retailer challenges to achieve that offer. The sessions really helped me relate with booth visitors to explain our solutions
Lara Pagendarm-Winter, Marketing Specialist, Liquid Barcodes
Learn More About Liquid Barcodes
The NACS Show is a busy event and perhaps you didn’t get a chance to make it to the Liquid Barcodes booth.
We would love to connect with you and discuss our loyalty, subscription and gamification solutions so you can stay connected with the hottest trends in the industry. Schedule a demo with Saurabh Swarup online or by emailing him at saurabh.swarup@liquidbarcodes.com.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote, and reward customers’ activities in real time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment, machine learning, personalization, gamification, loyalty, and other capabilities.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS and was host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.
