TUI TREATS THEIR CUSTOMERS – BEST PRACTICE EXPLAINED
TUI uses everyday relevant rewards to show how much they appreciate their customers. The day of flying home from holidays with TUI they sent a voucher with free coffee & three bakery items to their customers via SMS. Their customers could redeem the unique, single-use voucher in Narvesen convenience stores either at the airport upon arrival or later within 7 days.
On redemption of the voucher, a survey was triggered using the Net promoter score framework.
How to make customers feel special?
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.