COCA COLA “SEND A COMPLIMENT” CAMPAIGN – BEST PRACTICE EXPLAINED
Coca-Cola teamed up with Narvesen in Norway for their Christmas campaign “Send a Compliment”. Consumers could share a compliment together with a free Coca-Cola voucher with any friend. The friend got a nice Christmas message and a link to a landing page where they could type in their mobile number and via SMS receive a digital voucher to redeem in-store within 7 days. Each consumer can receive only one voucher and the voucher is unique and single-use. It’s Christmas time! so Coca-Cola is not the only brand launching special digital marketing campaigns.
See a video presentation of the case here:
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.