BEST PRACTICE – EXPLAINED
Coca-Cola teamed up with Narvesen in Norway for their Christmas campaign “Send a Compliment”. Consumers could share a compliment together with a free Coca-Cola voucher with any friend. The friend got a nice Christmas message and a link to a landing page where they could type in their mobile number and via SMS receive a digital voucher to redeem in-store within 7 days. Each consumer can receive only one voucher and the voucher is unique and single-use. It’s Christmas time! so Coca-Cola is not the only brand launching special digital marketing campaigns.
See a video presentation of the case here: